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ITV World Cup app to feature ad supported highlights of every match powered by yospaceCDS

Jun 7, 2010

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ITV's World Cup iPhone App will feature highlights of every match powered by yospaceCDS in a deal with Appealing Media. Content will feature pre- and post-roll advertising from major brands including The Times and Samsung as well as "house ads" promoting ITV's cross platform World Cup coverage.

About Yospace

Yospace is the foremost provider of server-side ad insertion (SSAI) technology in the world today. Its solution allows live streams and on demand (VoD) content to be monetized for OTT in a way that is true to the seamless viewer experience of linear television, while opening up benefits of digital advertising such as one-to-one addressability and real-time measurement.

Yospace was the first to publicly demonstrate SSAI in a live stream, with ITV in 2012, and today services major broadcasters and network operators across the globe, including DIRECTV and FOX in the USA; Sky Media, ITV, BT Sport, Channel 4 and STV in the UK; Telia and TV4 in Sweden; Optus, Nine, and Seven West Media in Australia.

In early 2019 Yospace was 100% acquired by RTL Group.

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