– Yospace-CBC partnership helps bring streamed CBC video content to tablets, and smartphones on Apple, Android, RIM and Microsoft devices.
– Broadcasters and advertisers buoyed by Yospace’s advertising insertion technologies.
Yospace, the UK based company which has been pioneering digital video distribution to mobile for over a decade, was chosen by CBC, Canada’s public broadcaster, to help make CBC video content available on the widest range of digital platforms in a cost-effective and revenue generating manner.
Yospace brought two critical points of difference to its pitch.
– Content distribution to any platform and any device allowing CBC content to be available on tablets and phones across a number of platforms and operating systems without the expense of in-house content reformatting.
– In-stream advertising within programming, rather than just at the start of shows adding a compelling commercial model to CBC’s on-demand strategy-a rarity in the world of streaming video.
Yospace CEO, Tim Sewell, said: “We’re extremely proud of our partnership with a progressive broadcaster like CBC and believe we’ve helped to strengthen the relationship between CBC and its viewers.”
CBC’s director of digital operations, Soo Kim, said: “Yospace came through, and significantly improved the viability of the project. It was the way they delivered that really impressed us. It wasn’t just that they were thinking of where we are now, but they are so conscious of where we are going.”
CBC identified reach, monetization and technical flexibility as critical factors in Yospace’s proposition.
Soo Kim added: “We were keen to see our content made available on the market leading Apple devices, but the tablet/smartphone market hasn’t settled down. Yospace came up with a platform agnostic solution that positions us well for maximum coverage and reach regardless of where the market takes us.”
Jon de la Mothe, director of media innovation and partnerships for CBC, commented on the value of this integrated platform: “This solution is a winning one, not only for CBC and for our users, but for our advertising clients as well.”
Yospace has been able to integrate its platform with CBC’s analytics platform, its ad trafficking management and its Content Delivery Network which allows the broadcaster to leverage its existing investments.
“Yospace demonstrated flexibility and agility as well a impressive technical competence in the robust solutions they’ve delivered to us. It’s been a great partnership,” said Kim.