ITV Hub benefits from Yospace’s server-side ad replacement system

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Yospace today announced it is providing Dynamic Advertisement Insertion across live channels in the ITV hub.

The system, which was launched for the broadcaster’s coverage of the RBS 6 Nations Rugby tournament, allows advertisements to be replaced in a way that retains the consistent viewability of ITV’s live channels when watched online.  It is accessible to the ITV Hub’s 11 million-plus registered users, and will feature across a live event schedule that boasts the European Football Championships and Britain’s Got Talent.

Yospace’s solution integrates closely with ITV’s playout to ensure transitions to/from replacement advertisements are frame-accurate and seamless, resulting in a viewing experience that is in line with that on television.  By performing ad stitching on the server side, a single continuous stream is delivered simultaneously to all platforms, ensuring consistency for the viewer no matter which device they are using.

Replacement advertisements are selected according to the demographic of the viewer, a process that takes place in real-time and is reactive to the variances of a live environment.

Paul Kanareck, ITV’s Director of Online, said: “Yospace is the recognised expert in server-side ad insertion and this partnership highlights our commitment to live channels, with live streaming already accounting for over 30 per cent of the ITV Hub’s total online streaming.”

Tim Sewell, CEO of Yospace, added, “ITV is the largest commercial broadcaster in the UK and we are delighted to count them amongst our growing portfolio of major broadcast customers.  We wanted to create an online solution that truly reflects the live television experience and have worked incredibly hard to integrate with key playout systems in the broadcast workflow.  ITV’s adoption of our platform is justification of that approach.”

The ITV Hub is available on PC, mobile, Amazon Fire TV and Fire TV Stick, and Freeview Play.

Sky Media to use Yospace’s live ad insertion solution for Sky Go

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Sky Media has chosen Yospace to provide a dynamic advertisement replacement solution for Sky Go, the leading ‘TV everywhere’ service in Europe.  In addition to enabling dynamic ad serving on Sky Go Linear for the first time, Sky is now also able to reproduce the key targeting benefits of its highly successful Sky AdSmart technology across connected devices.

The expansion of dynamic ad serving is a great benefit to advertisers, who are able to overlay ads aimed at selected audiences – whether conventional broad TV demographs, or precisely targeted Sky AdSmart audiences. Viewers prefer seeing more relevant ads too, with a November 2015 press release from Sky Media reporting that channel switching in Sky AdSmart breaks has reduced by almost half.*

With millions of subscribers around the UK, it was vital that the new implementation provide a seamless viewing experience for Sky Go.  Yospace is able to frame-accurately splice replacement advertisements in such a way that the viewer is unable to distinguish replaced content from the underlying stream.

“The enablement of dynamic ad serving in Sky Go Linear, and the ability to extend Sky AdSmart on Sky Go marks a big leap forward for both advertisers and viewers,” said Jamie West, Deputy Managing Director of Sky Media.  “We wanted to provide a seamless viewing experience, but also consider Sky Go viewers’ more personalised relationships with their TV content.  With these aspirations in mind, it became clear very quickly that Yospace’s platform was the most innovative and technically robust.”

Tim Sewell, CEO of Yospace, said, “Sky is the market leader, not just in terms of audience but in innovation in services and features too, and Yospace is delighted to be adding them to our growing list of broadcast customers.  Our dynamic advertisement replacement technology allows tailored adverts to be fully personalised, delivering view-through rates in excess of 98%.  When applied to Sky Go, whose audience is measured in millions, we anticipate substantial benefits for both viewers and advertisers.”

http://www.skymedia.co.uk/news/sky-adsmart-boosts-viewing-in-ad-breaks.aspx

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For more information:
Sarah Ramamurthy MWWPR – skymedia@mww.com


About Yospace

Yospace is at the forefront of innovation in broadcast stream manipulation and management (live and Video On Demand).  Its dynamic ad insertion technology provides a link between playout systems and ad platforms, enabling server-side, frame-accurate ad insertion/replacement.  By managing each individual user session, advertising can be tailored to the tastes of the individual viewer.

Yospace services major broadcasters and network operators throughout the world, including DirecTV in the US, Sky Media, Channel 4 and STV in the UK, BFMTV in France, Canal 13 in Chile, TV4 in Sweden, Channel 9 and Network Ten in Australia, and TV3, UTV and TG4 in Ireland.


About Sky Media

Sky Media is the advertising sales arm of Sky, offering an exciting array of opportunities on TV, online and on the go. Sky Media represents all Sky’s channels and sites, and also sells advertising on behalf of a range of broadcasters including Viacom, Discovery Networks, FOX International Channels, NBC Universal, A+E Networks and Sony Pictures Television Networks . Sky Media’s portfolio of channels reaches 50 million people on average in the UK every week.

Sky Media has offices in London, Manchester and Dublin.  For a full list of channels and opportunities please visit skymedia.co.uk and follow us on @SkyMediaUK

For more information on Sky AdSmart, please visit www.skyadsmart.co.uk