Jul 27, 2016
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2
min read
Yospace has commissioned research into attitudes towards personalised advertising in the online world, with a particular focus on live channels in TV Everywhere services. The research, conducted by Censuswide, was carried out on 2001 consumers across 17 major cities in the UK.
Some of the key findings are listed below. Click the image to see the full infographic.Viewers showed a keen interest in ads that were relevant to their geographical location, age and interests:
Viewers are more likely to respond positively to an advert that is personally relevant:
Millennials driving interactivity:
Consumers expect an excellent, relevant user experience:
In response to the poll results, Tim Sewell, CEO, Yospace says: “The results send a strong message to broadcasters that personalised advertising is one of the most effective tools to enhance broadcaster/viewer relationships. It is perhaps unsurprising that the millennials are leading the charge for more personalised and targeted ads. This generation is used to online experiences in which content is served that is highly relevant to individual interests.“Live streaming is evolving and many forward-thinking broadcasters are already using server-side Dynamic Ad Insertion to deliver targeted and personalised promotions in a way that combines with excellent user experience. The combination of great user experience, relevance and interactivity paves the way for broadcasters to generate more ad revenues from live television than ever before.”
Yospace is the foremost provider of server-side ad insertion (SSAI) technology in the world today. Its solution allows live streams and on demand (VoD) content to be monetized for OTT in a way that is true to the seamless viewer experience of linear television, while opening up benefits of digital advertising such as one-to-one addressability and real-time measurement.
Yospace was the first to publicly demonstrate SSAI in a live stream, with ITV in 2012, and today services major broadcasters and network operators across the globe, including DIRECTV and FOX in the USA; Sky Media, ITV, BT Sport, Channel 4 and STV in the UK; Telia and TV4 in Sweden; Optus, Nine, and Seven West Media in Australia.
In early 2019 Yospace was 100% acquired by RTL Group.