Live Streaming Gathers Momentum

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Akamai has announced that online coverage of Friday’s Presidential Inauguration broke its live streaming records, with peak live video streaming consumption registered at a mammoth 8.7 Tbps. This is the latest in a run of similar announcements over the last six months that show the growth of live streaming has really picked up momentum.

It’s a very different picture to just a few years ago, when many were predicting the ultimate demise of live television.  There’s no denying that sport and news are the main drivers behind the recent surge, but what stands out is just how much major event television is available online now.

An obvious example is football coverage. Major domestic and European matches are streamed across the UK week in, week out.  The range of online-only subscription packages available has opened the door to a new audience that wouldn’t otherwise commit to subscription TV.  Ever-improving streaming quality is a big factor, too, as is the huge range of content available.  For example, BT Sport streams every single Champions League match, opening up a huge amount of action that was previously unavailable to watch live.

Underpinning these developments is the broadcasters’ ability to monetise online channels – it’s no coincidence that the use of Dynamic Ad Insertion technology has also risen sharply over the last twelve months or so. BT Sport would find it a lot harder to justify the cost of securing Champions League football if they weren’t able to apply advertising.

Looking forward, there are many events coming up that will see live streaming audiences continue to grow.  The 6 Nations rugby kicks off across Europe next month, followed almost straight away by the culmination of the football season.  In the news there are two major European elections to come, plus, of course, the never-ending news cycle that swarms around the newly appointed President Trump. I expect Akamai will see its live streaming record broken again fairly soon.

*http://www.prnewswire.com/news-releases/inauguration-sets-record-for-live-video-streaming-of-news-event-on-akamai-300394284.html

NexPlayer SDK now fully compatible with Yospace

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NexStreaming has announced today that its flagship product, NexPlayer SDK is now pre-integrated to support Yospace’s Dynamic Ad Insertion platform. From now on, video service providers and broadcasters will be able to monetize their video apps and ensure their viewers enjoy the best user experience and even easier implementation, thanks to this pre-integration of the two products.

Yospace’s server-side Dynamic Ad Insertion technology allows broadcasters to replace ads in linear streams when viewed online, in a way that reflects the seamlessness of broadcast television. Replacement ads can be targeted to ensure relevancy to each viewer, which brings great benefits to advertisers and end-customers alike, who reap the rewards of an improved video experience.

NexPlayer SDK is the leading multiscreen player for mobile apps and it is integrated by premium video service providers from all around the globe. Its streaming capabilities provide the best video quality across all mobile devices with an advanced features set that includes closed-captioning, time shifting, multiple audio tracks or the possibility to launch media content into large screens with Chromecast, integrated into the player itself.

Carlos Lucas, General Manager of NexPlayer SDK said: “It is great to combine our technologies with a market proven Dynamic Ad Insertion solution like Yospace’s. Together, we aim to deliver the most advanced streaming and ad insertion capabilities that will benefit video service providers, advertisers and end-customers alike”

David Springall, CTO of Yospace, added: “Many of our customers have chosen NexPlayer for its high performance and because it is on the forefront of streaming technology. Our service, which unlocks incredible revenue opportunities in live sports and VOD streaming alike, is further enhanced by client-side functionality such as clickable ads and beaconing. This announcement means that customers choosing NexStreaming will benefit from the simplicity of integration of our pre-integrated technologies into their mobile applications.”

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About NexStreaming
NexStreaming is a global mobile software company with headquarters in Seoul (Korea) and branches in Spain, the US, Taiwan and China. NexStreaming is known for its excellent customer support and highly competitive time to market. The flagship product is NexPlayer SDK, an HLS player SDK integrated in the mobile apps of more than 200 premium video service providers around the globe. NexPlayer SDK secures the best user experience in all Android and iOS devices.
NexStreaming is a publicly traded company listed on the Korean stock market, KOSDAQ 139670. For more information, visit nexstreaming.com

About Yospace
Yospace is at the forefront of innovation in broadcast stream manipulation and management (live and Video On Demand). Its Dynamic ad insertion technology provides a link between playout systems and ad platforms, enabling server-side, frame-accurate ad insertion/replacement. Through the management of each individual user session, advertising can be tailored to the tastes of the individual viewer.

Yospace services major broadcasters and network operators throughout the world, including DirecTV and Canal 13 in the Americas, Sky Media, ITV, Channel 4, BT Sport, STV and UTV in the UK, BFMTV, Medialaan, TV4, TV3 and TG4 in mainland Europe, and Seven West Media, Channel 9 and Network Ten in Asia-Pacific.

www.yospace.com