STV Player first to provide targetable Dynamic Ad Insertion in live streaming on Amazon Fire TV

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STV Player has announced it is the first broadcaster globally to provide fully targetable Dynamic Ad Insertion (DAI) in live streaming on Amazon Fire TV.

The service is powered by Yospace, whose server-side DAI platform allows advertising to be replaced in a way that is consistent with the viewing experience expected of broadcast television. By inserting ads on the server side, the process of delivering fully addressable advertising across multiple platforms/devices is significantly simplified, and this has allowed STV to implement a true multi-platform advertising strategy.

STV Player with DAI-enabled live streaming is available across all Fire TV devices, including the all-new Fire TV Stick with Alexa Voice Remote which was launched by Amazon earlier this month.

Rémi Brunier, STV Player product owner, said: “STV was first in the UK to launch DAI live on web, iOS and Android in 2014 and we are thrilled to again be first to provide DAI on Amazon Fire TV, offering further value for advertisers with fully targeted commercials in live streaming. STV was a launch partner of the Amazon Fire TV in 2014 and today’s announcement further strengthens our partnership.”

Tim Sewell, CEO of Yospace, said: “STV has been leading the way in live streaming for a number of years now. Following the launch of Dynamic Ad Insertion for STV Player in 2014 every other UK broadcaster has followed suit, and now it is leading the way in implementing a full cross-platform strategy. The launch of DAI for Fire TV demonstrates that STV continue to operate at the cutting edge of commercial television.”

Amazon Fire TV was STV Player’s fastest growing distribution channel in 2016, highlighting the growth of OTT viewing as STV continues to make its content available free of charge to viewers anywhere, anytime.


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About STV Player
Available on 15 platforms, STV Player allows consumers within STV’s licence area to live stream and catch-up on STV’s extensive range of content, including Broadchurch, popular soaps Emmerdale and Coronation Street, hit entertainment shows such as The Voice and Britain’s Got Talent, as well as STV’s flagship news and current affairs coverage and classic archive content including top dramas Taggart and Rebus.

About Yospace
Yospace is the foremost provider of Dynamic Ad Insertion technology in the world today. Its server-side solution allows live streams and on demand content to be monetised in a way that is true to the user experience of broadcast television, while allowing advertising to be curated to the interests of the individual viewer.

Yospace services major broadcasters and network operators across the globe, including DirecTV in the US; Sky, ITV, BT Sport, Channel 4 and STV in the UK; BFMTV in France; Canal 13 in Chile; TV4 in Sweden; Seven West Media, Channel 9 and Network Ten in Australia; TV3 and TG4 in Ireland.


For further information, please contact the STV press office:-

Eleanor Marshall
0141 300 3670 / 07803 970 143

Anna Hendry
0141 300 3830