Staines-upon-Thames – 30th October 2017
Yospace CTO David Springall is to present a paper, entitled “Translating Broadcast Ad Copy Principles to the Dynamic Ad Insertion Age”, at Streaming Tech Sweden.
The paper, which will be co-presented with Adstream CTO Andy Jones, looks at the ability to exploit hyper-targeting and programmatic advertising through Dynamic Ad Insertion and the need for effective ad copy management in the online arena, covering factors such as commercial rights, regulations and technical specifications, to fully exploit these new revenue opportunities.
Streaming Tech Sweden takes place in Stockholm on 22nd November.
Visit the website for more information and tickets:
“Translating Broadcast Ad Copy Principles to the Dynamic Ad Insertion Age” was originally presented at NAB 2017. Download your copy here.
Staines-upon-Thames, UK – 18th October 2017
Yospace has announced support of server-side Dynamic Ad Insertion for Harmonic’s VOS™-powered solutions, including VOS Cloud media processing platform, VOS 360 managed service, Electra™ X2 advanced media processor and Electra XVM virtualized media processor. This support will significantly accelerate time to market for new broadcast and OTT providers wishing to monetise their streams.
Yospace is the world’s leading provider of server-side Dynamic Ad Insertion. The technology allows broadcasters to delivery advertising across live and VOD OTT streams. The accuracy and seamlessness of ad stitching matches that of television and ads can be made more relevant to the viewer through hyper-targeting. Yospace customers typically see view-through rates over 95% as a result.
David Springall, CTO of Yospace, said: “Harmonic is among the most highly respected providers of media processing systems in the world and the VOS™ platform is a major element of its solutions portfolio. When combined with Yospace’s technology, providers are able unlock premium advertising revenue within a true TV-like OTT stream.”
Staines-upon-Thames, UK – 15th October 2017
Yospace and BT Sport were recognised at the Content Innovation Awards for the completion of a full season of sports coverage with Dynamic Ad Insertion enabled.
The project earned praise for proving how to implement DAI successfully at scale to support the biggest sporting events, including Premier League and UEFA Champions League.
Winning in the “Next Gen Advertising” category, Yospace beat entries from Spott, Mautilus and Newstag to become the first company to win at the prestigious CIAs two years running.
The awards, which are presented in Cannes by Digital TV Europe and coincide with MIPCOM, have fast become one of the most sought-after in online broadcasting.
Coverage of the evening is available on the awards website:
Read more about Yospace’s work with BT Sport here.