Staines-upon-Thames, UK – 15th February 2018
Yospace and BT Sport have been shortlisted for the 2018 Sports Technology Awards for Server-side Dynamic Ad Insertion into live channels on BT Sport’s OTT platforms. They are listed in the Most Innovative Sports Partnership category.
The project has earned particular praise for the way in which addressable advertising is applied at scale. By developing a cutting-edge “pre-fetch” system, Yospace is able to prepare for ad breaks ahead of time, giving ad decisioning systems a longer window in which to respond. In an environment where millions of viewers could be watching simultaneously, this development ensures a reliable and scalable ad experience for all concerned.
The project has already been recognised by the broadcast industry, at the 2017 Content Innovation Awards, and Yospace is delighted to be earning wider recognition for what was a truly innovative partnership.
Read the full shortlist here: