Akamai and Yospace bowl up dynamic ad insertion for live cricket with SonyLIV

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Bengaluru, India – March 15, 2018 – Akamai Technologies, Inc. (NASDAQ: AKAM), the world’s largest and most trusted cloud delivery platform, today announced that SonyLIV, the premium Video on Demand (VOD) service by Sony Pictures Networks India (SPN), providing multi-screen engagement to users on all devices, leveraged Akamai’s Dynamic Ad Insertion capabilities during the India-South Africa cricket series held over January and February 2018.

SonyLIV was the official and exclusive mobile and internet broadcaster for the India Tour of South Africa series and delivered it to millions of users seamlessly across a variety of devices. Digital advertisers gained the most through the course of the series, with Akamai’s Dynamic Ad Insertion delivering targeted advertisements during the live stream. With this partnership SonyLIV achieved a near 100% ad fill rate without compromising on the viewing experience for users.

Pitch Madison’s Advertising Report for 2018[1] projects advertising spend on digital platforms is to reach Rs.11,629 crores in 2018, representing a 19.5% increase over the Rs.9,303 crores spent in 2017. In 2017, the spend on mobile was 78% (Rs.7,256 crores) of the total digital outlay. Video represented 35% (Rs.3,300 crores) of the total spend. This indicates a strong reflection of growing consumer trends in the country. A report[2] by MoMagic Technologies found that 40% of Indians prefer to watch advertisement videos on their mobile phones over other media. Additionally, as per IDC[3], India is the fastest growing smartphone market globally with a total of 124 million units shipped in 2017.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintaining a TV-like experience for viewers at scale. Server-side ad insertion, in which advertisements are stitched into content from the server-side, is intended to offer numerous benefits to advertisers, content providers and consumers, including:

  • Reliability and limitless scale for linear broadcast-size television audiences
  • Increased device reach with faster time to market
  • Improved viewing experiences and resiliency to ad blocking
  • Enhanced operational visibility through analytics

Sidharth Pisharoti, Regional Vice President, Media, Asia Pacific and Japan, Akamai Technologies said, “SonyLIV has a vast library of original content. However, in India, few entertainment options have the capability to attract mass audiences like cricket. While the challenge on the one hand is to keep audiences engaged with a TV-like experience, the equally hard part is ensuring that advertisers see value in leveraging digital platforms to drive views and consequently, revenue through advertisements. With Akamai’s capabilities, we were able to successfully deliver what audiences and advertisers wanted over the course of the India-South Africa series.”

Uday Sodhi, EVP and Business Head, Digital Business, Sony Pictures Networks (SPN) added “The India Tour of South Africa series was a huge success for SonyLIV and our audiences had a seamless experience throughout. We partnered with Akamai and leveraged their technology and added it to our already existing capabilities. The series was a huge hit with all the brands we associated with.”

With video poised to be the largest driver of internet traffic in the country by 2021[4], opportunities for publishers and advertisers in this space are only set to grow.

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[1] Pitch Madison Advertising Report 2018
[2] 40% of Indians prefer video ads on mobile phones: Survey
[3] India Smartphone Market Finishes Strong with 124 Million Total Shipment Units in 2017 After a Brief Slowdown in 2016, says IDC
[4] Cisco VNI Forecast Highlights Tool


About Akamai

As the world’s largest and most trusted cloud delivery platform, Akamai makes it easier for its customers to provide the best and most secure digital experiences on any device, anytime, anywhere. Akamai’s massively distributed platform is unparalleled in scale with over 200,000 servers across 130 countries, giving customers superior performance and threat protection. Akamai’s portfolio of web and mobile performance, cloud security, enterprise access, and video delivery solutions are supported by exceptional customer service and 24/7 monitoring. To learn why the top financial institutions, e-commerce leaders, media & entertainment providers, and government organizations trust Akamai please visit www.akamai.comblogs.akamai.com, or @Akamai on Twitter.

 

About SonyLIV

SonyLIV is the first premium Video on demand (VOD) service by Sony Pictures Networks’ (SPN) providing multi-screen engagement for users on all devices. Launched in January 2013, it enables users to discover 20 years of rich content from the network channels of Sony Pictures Networks India Pvt Ltd. It also provides a rich array of movies, strong line-up of events across all sports, shows, music, product reviews.

With over 40 million app downloads so far, SonyLIV is the first amongst its competition to provide original exclusive premium content. As a true pioneer in its space, SonyLIV launched India’s first-ever original show exclusively for the online platform earlier this year. With #LoveBytes, it became the country’s first digital video-on- demand (VOD) platform to introduce an innovation of this nature. SonyLIV also launched YOLO – You Only Live Once, the first-ever regional language web-series on an OTT platform in India and LIV FIT the first-ever health and wellness segment on an OTT platform in the country. In October 2016, SonyLIV also introduced LIV Kids as its premium content especially designed for children. The digital platform is a home to over 4000 hours of food content making it the one stop destination for food lovers.

Streaming the biggest football tournament of 2017 – U-17 FIFA World Cup India 2017 and making SonyLIV the most preferred online destination for football fans.

Yospace and BT Sport shortlisted for The Sports Technology Awards

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Staines-upon-Thames, UK – 15th February 2018

Yospace and BT Sport have been shortlisted for the 2018 Sports Technology Awards for Server-side Dynamic Ad Insertion into live channels on BT Sport’s OTT platforms.  They are listed in the Most Innovative Sports Partnership category.

The project has earned particular praise for the way in which addressable advertising is applied at scale.  By developing a cutting-edge “pre-fetch” system, Yospace is able to prepare for ad breaks ahead of time, giving ad decisioning systems a longer window in which to respond.  In an environment where millions of viewers could be watching simultaneously, this development ensures a reliable and scalable ad experience for all concerned.

The project has already been recognised by the broadcast industry, at the 2017 Content Innovation Awards, and Yospace is delighted to be earning wider recognition for what was a truly innovative partnership.

Read the full shortlist here:
https://www.sportstechnologyawards.com/news/2018-shortlist

Yospace and Seven extend their partnership to a long-term agreement for Dynamic Ad Insertion into live OTT channels to accelerate Addressable TV at Scale

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Sydney, Australia, Staines-upon-Thames, UK – 7th February 2018

Yospace and Seven extend their innovative partnership into a long-term agreement for enabling Dynamic Ad Insertion into live OTT channels at scale.

Yospace’s platform, the world’s foremost server-side DAI technology, allows Seven, the leading commercial broadcaster in Australia, to open up online ad breaks in live OTT streams in a way that is as seamless to the viewer as on broadcast television, with true one-to-one addressability at scale.

The system was used by Seven for the 2017 Australian Open (part of the Summer of 7Tennis season), during which ad breaks were editorially triggered.  There has since been a full integration between Yospace’s platform and the Imagine D Series automation system that drives the broadcaster’s linear TV channels, meaning that DAI can be applied 24/7.

This latest iteration of DAI was launched last year for the Rugby League World Cup in October, for which online streaming and resulting advertising opportunities were much higher than expected.  In further evidence of the proliferation of live streaming audiences, total minutes viewed during this year’s Australian Open, for which DAI was applied across sixteen simultaneous online channels, were double Seven’s expectations.

According to OzTAM, Australia’s official source of television audience measurement, 7Tennis occupied all top ten Video Player Measurement positions during the tournament.  Similar ratings are expected as Seven looks ahead to major sporting events that includes this month’s Winter Olympic Games and the Commonwealth Games, which are to be held on Australia’s Gold Coast in April.

Clive Dickens, Chief Digital Officer at Seven West Media, said: “We’re seeing emotionally-invested viewers with a high propensity to stream.  Average user sessions on web during the Australian Open were over 30mins.”

The automation integration also allows Yospace to automatically create VOD assets, making them available to Seven’s viewers for catch-up within minutes of a live programme’s end.  Ad markers in the VOD assets are retained from the live stream, allowing new advertising to be delivered whenever the catch-up content is viewed.

David Springall, Chief Technical Officer and Founder at Yospace, said: “Working together with Seven on major events such as the Australian Open and Rugby League World Cup has allowed us to set new standards for addressable advertising over OTT.  We’re delighted to be extending our partnership and enabling dynamic ad insertion across their channels 24/7.”

Yospace and Seven are presenting together at the Future TV Advertising Forum in Sydney on 22nd February.  Find out more here.

Sky Deutschland chooses Yospace’s dynamic ad insertion platform for Sky Go

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Staines-upon-Thames, UK – 18th July 2017
Sky Deutschland has chosen Yospace’s dynamic ad insertion platform to monetise live channels on Sky Go, the leading “TV Everywhere” service in Europe.

The system allows addressable advertising to be served across Sky Deutschland’s enviable suite of live sports coverage, including The Bundesliga and UEFA Champions League.  Ad stitching is performed so seamlessly that it perfectly replicates the experience of linear TV, with the viewer unable to distinguish the replaced advertising from the underlying stream.

With live sports such an important draw for Sky Go subscribers, the quality of user experience goes hand-in-hand with platform stability.  Yospace’s solution has been proved to be robust enough to support huge audiences on a regular basis, across a full season of top tier football coverage.

Boris Haug, Vice President Product, Brand Solutions & Operations of Sky Media: “Dynamic Ad Insertion empowers us to monetize Sky Go reach, that isn’t considered in linear TV AGF ratings, but represents a growing part of the total reach of Sky live sports events. Besides, it offers targeting opportunities and exact measurement that is far more sophisticated compared to TV. Yospace happens to be an innovative technology partner that can even handle peaks like Bayern Munich vs. Borussia Dortmund reliably.”

Tim Sewell, CEO of Yospace: “This announcement marks an expansion of Yospace’s involvement with Sky, having worked with Sky in the UK since 2015.  We are delighted to be adding Sky Deutschland to our growing list of major broadcast customers around the globe.  It’s fantastic that Yospace is recognised, yet again, as the world’s leading provider of dynamic ad insertion technology.”

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BT Sport extends its relationship with Yospace for dynamic ad insertion

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Staines-upon-Thames, UK – 6th July 2017

BT Sport has agreed a multi-year extension to its relationship with Dynamic Ad Insertion technology provider, Yospace.

The announcement follows a successful 12-month period during which time Yospace enabled advert placement in over 700 major sporting events for the broadcaster, including Premier League, The Emirates FA Cup, UEFA Champions League, UEFA Europa League, Aviva Premiership Rugby, European Professional Club Rugby Champions and Challenge Cup.

Yospace’s platform allows advertising on BT’s live channels to be replaced when viewed on the revolutionary multi-platform BT Sport service. Ad stitching is performed in a way that perfectly replicates the seamlessness of the original broadcast channel, while allowing full addressability so that the relevance of the advertising to the user is enhanced.

Greg McCall, managing director TV, BT TSO, said “Yospace have enabled us to seamlessly deliver unskippable and clickable ads within BT Sport live streams across our digital platforms and we are delighted to be extending our partnership.”

Yospace CEO, Tim Sewell, said: “BT Sport is a key player in sports broadcasting and it was clear early on just how important the user experience is to its success. This attitude reflects that of Yospace, a fact that BT Sport was quick to recognise. We are delighted that our platform’s robustness has been proved so convincingly across a regular programme of major events, and that BT Sport has committed to a long-term agreement. I’m looking forward to working with them across their impressive list of sports rights in the coming years.”

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About Yospace

Yospace is the foremost provider of Dynamic Ad Insertion technology in the world today. Its server-side solution allows live streams and on demand content to be monetised in a way that is true to the user experience of broadcast television, while allowing advertising to be curated to the interests of the individual viewer.

Yospace services major broadcasters and network operators across the globe, including DIRECTV in the US; Sky Media, ITV, BT Sport, Channel 4 and STV in the UK; BFMTV in France; Canal 13 in Chile; TV4 in Sweden; Seven West Media, Seve West Media, The Nine Network and Network Ten in Australia.

www.yospace.com