Reducing ad load to improve engagement
In an era when viewers are rapidly moving online and growing used to ad-free video, Medialaan took the bold step to prioritise the OTT user experience over short-term advertising revenue potential. This award-winning project was truly groundbreaking, with significant results.
Monetising a full season of major sports events
Read about how Yospace's system scaled to provide server-side ad insertion across full sporting seasons, including over 1000 major events for the broadcaster that covered the Premier League, Emirates FA Cup, UEFA Champions League, UEFA Europa League, Aviva Premiership Rugby, European Professional Club Rugby Champions and Challenge Cup.
All 4 is one of the world's leading TV Everywhere platform. Boasting 13m-plus registered users and an advanced programmatic infrastructure, this multi-award winning DAI project set the bar addressable advertising into live channels when it launched in 2015.
The Australian broadcaster monetised matches from all 16 tennis courts of the 2017 Australian Open using Yospace. Seven was able to sell premium addressable advertising throughout and prioritise matches that were attracting the most viewers.
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The Scottish broadcaster was the first in the UK to launch DAI across its live channels, in early 2014.
STV deployed Yospace's full end-to-end solution and has since developed an impressive data strategy that allows 98% of its online inventory to be addressable.
The Irish broadcaster TV3 deployed our full end-to-end platform to monetise all 48 matches of the Rugby World Cup 2015. The project earned Gold at Ireland's prestigious Media Awards and TV3 committed to a long term agreement after the tournament.
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The UK's #1 music TV network deployed Yospace's platform across its live channels in 2014.
With an audience of 16-24 year old "millennials" who would not hesitate to switch channels at the first sign of any technical disruption, Yospace's platform delivers a true TV-like stream.