Go Live: Addressable, Ad-Supported, Live Video At Scale

SUPPORTING ADDRESSABLE, AD-SUPPORTED, LIVE VIDEO AT SCALE

The mass reach of live television makes it incredibly valuable to advertisers, especially during major live events.  As live OTT services enter the mainstream there is a fantastic opportunity to improve yield through one-to-one addressability and programmatic trading, but the system only works if the viewing experience matches the seamlessness of linear television, and at scale.

What are the challenges that broadcasters face in delivering the experience and scale of TV with the capabilities of digital?  Akamai, SpotX and Yospace have the experience to answer this question from all points of the OTT advertising workflow.  Together they present the latest innovations in marrying advanced advertising with scale and reliability in this white paper.

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