Come and meet Yospace at IBC
September 14-18, RAI Amsterdam Content Everywhere Hall Stand 14.G14
Yospace: Server–Side Ad Insertion
• One-to-one addressability
• Real-time measurement
• Answer to ad blockers
• Enhanced data security
• Millions of concurrents supported
• Major live event experience
• Prefetch to guarantee maximum fill-rate
• Contingency for the unexpected
• Seamless, TV-like viewing experience
• Interactivity: overlays and clickthroughs
• Enhanced player support
• Reduced ad loads
Content Everywhere Hub Theatre
Sunday September 16th, 4.30pm
Yospace CTO David Springall will explain how to monetise major live events in a way that maximises ad revenue while delivering a TV-like viewer experience.
Capella Systems Partnership
We've develop an end-to-end workflow for monetising digital-first live events with programmatic. See our demo of how operators can ad hoc insert ad breaks for major events using Cambria Live Ad Break Control and Broadcast Manager.
Advertising Technology Panel
Sunday September 16th, 9.30am, G102/103
Yospace CEO Tim Sewell will discuss our project with Medialaan, which is shortlisted for an IBC Innovation Award, in which addressability allows ad loads to be reduced.
Available from Yospace stand: G14.14
In conjunction with Akamai and SpotX, this paper explains how Yospace's prefetch system allows more time for an ad server to go to the marketplace and return maximum value during major live events.