Publish in EyeVibe®

Using yospaceCDS it is possible to instantly publish your web video into the UK's largest mobile video community, not only giving you access to a vibrant audience of 16-30 year olds, but the possibility to earn additional revenues through EyeVibe's integration with operator micro-billing.

What is EyeVibe®

In February 2008, the award-winning mobile video communities SeeMeTV and LookAtMe! combined into a single open-access community, supported by an extensive cross-media marketing campaign on TV, online, radio and magazines.

Today, the service has generated over 39,000,000 downloads with a total of over £1.25 million paid back to contributors.

With its UK-centric community of over 350,000 16-30 year olds, EyeVibe provides an opportunity for content publishers and advertisers to reach this vibrant community.

Appearing in EyeVibe®

EyeVibe is a mature and feature-rich mobile video community and offers a range of possibilities to publishers wishing to engage with its audience. These possibilities include:

• Create content channels with your web video content surfaced by yospaceCDS
• Create content channels containing mobile submitted user-generated content. All content submitted is actively human moderated, which forms part of the core EyeVibe service.
• Content channels, regardless of whether they are user-generated or yospaceCDS surfaced, can be EyeVibe co-branded or white-labelled.
• Users can interact with content using commenting or voting on it. All comments are human moderated. User's profiles are common across the whole EyeVibe service regardless of whether a channel is white-labelled or not.
• Set-up themed chat rooms associated with your content channels allowing users to engage with each other, which in turns drives repeat usage.
• Users can favourite your profile to be notified of when new content becomes available.

 

Revenue Generation

EyeVibe is integrated directly into the billing and customer authentication systems of O2, 3, and T-Mobile; mobile subscribers on other networks are billed through Yospace's billing D2C billing partner, Bango. With this integration, the following content revenue models are possible:

• Time Limited Pass: users purchase a "pass" that allows them access to your content channels for a specified duration. You get to choose the time period of the pass, for example, if you supplying content for a sporting event or current TV programme, you can offer a pass for the whole duration of the event, or to a single day. You receive a share of the revenue from the time limited pass sales to your content.
• Pay per access: users pay for each video access they make. The price per access is determined on a per-channel basis.
• Advertising Supported users access content for free, but content contains spliced advertising content. In this model, Yospace will help secure operator portal promotion for your content in order to enhance the visibility of your content channels.

Case Study: [adult swim]

When Turner were looking for new ways to monetize their [adult swim] content, they turned to us to make their content available to the EyeVibe community.  The content was available as high quality source movies which were ingested into yospaceCDS via its FTP interface.

The [adult swim] channel, while being part of the EyeVibe community was branded exclusively to [adult swim].  An access pass is required to access the [adult swim] channel, which is priced at 50p for 24 hours access.  Users simply agree to purchasing the pass and the charge is made directly to their mobile phone bill, because of EyeVibe's integration to operator billing, there is no fuss or pre-registration required to make purchases like this.