2012-04-10 09:40
NAB, Las Vegas , Booth SU 8503: 25 Hearst-owned stations in the USA are now delivering short-form content, including news stories, to all mobile devices using a cloud service from Yospace, the global leader in distributing video content to multiple platforms. The Yospace technology links into the broadcaster’s advertising response server to ensure pre-roll advertising is targeted to the user, strengthening the revenue-earning opportunities.
News stories and other clips are uploaded to the Yospace service, together with local and national advertising. The content is then presented via apps across Hearst Television’s key SmartPhone platforms , and via their corresponding Mobile Internet sites. Once a request for content is received the Yospace service detects the device, sets the video format and wrapper accordingly, splices in the tailored pre-roll commercial as defined by the broadcaster’s advertising system, and streams it out. All this preparation is handled virtually instantaneously so the consumer notices no latency in delivery.
“We wanted a system that would allow us to throw any sort of video clip and get mobile-optimised delivery for all platforms: iPhone, iPad, Android and Mobile Internet,” said Michael Rosellini, Director Digital Product Development of Hearst Television. “We wanted something that was self-service, and with Yospace’s web portal we can manage the whole service ourselves.
“The ability to manage pre-roll advertising was important, too,” Rosellini added. “We can either handle pre-rolls through the Yospace content management system or through Google DFP, giving us two options. The service from Yospace means we can easily get much more video available to our mobile users, with more advanced targeting of pre-roll advertising and easier workflow, which should result in monetisation growing too.”
The technology is hosted in a Yospace cloud software as a service application, making it fully scalable as the success of the mobile applications grows rapidly, and much more content is added every day. The system has been live in 25 Hearst markets since January 2012.
“Broadcasters recognise the challenges of delivering a rich and flawless experience to mobile apps, but achieving the quality of user experience they want for their audiences has until now had an impact on costs, manpower and workflows,” said Tim Sewell, CEO of Yospace. “Our cloud services take all those challenges away: we simply take a feed of the content and commercials, and we handle the management, seamless splicing and delivery in systems which readily scale up as audience demand for content on mobiles escalates.
“Hearst understood the power of our solution early on, not just as a means of outsourcing the service but in delivering the quality of experience they want to maintain,” Sewell added.
Visitors to NAB (Las Vegas Convention Center, 16 – 19 April) can see Yospace’s solutions for multi-platform delivery and seamless ad replacement on booth SU 8503.
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About Yospace
Founded in 1999, Yospace is a veteran of the mobile applications industry. It is now a major innovator and platform provider, allowing digital publishers, mobile applications developers and mobile operators to rapidly and affordably deliver mobile video services.
With the growing convergence of broadcast and streamed delivery of content, Yospace is now a major player in content distribution. It entered the market in 2005, delivering user-generated content to mobiles, first through the highly successful SeeMeTV community on the UK network 3. Today it provides streaming services and advertising replacement technology to broadcasters looking to retain audience loyalty and build revenues by making content available on all platforms and devices.
Yospace is increasingly providing its solutions in the cloud as software as a service applications. This allows it to provide highly scalable solutions giving its clients flexibility without being locked in to heavy costs.
The company was acquired by Emap in 2007, and subsequently Emap was acquired by Bauer Media. In March 2009 Yospace was sold off to private investors as a non-core business by Bauer, and it now operates as a highly agile independent company.
Further information can be found at www.yospace.com
Yospace press contact:
Jennie Evans
Manor Marketing
Tel: + 44 (0) 1635 44991
jennie@manormarketing.tv
2012-03-27 22:53
London, UK – 22nd March 2012: Yospace, the global leader in distributing video content to multiple platforms, is using NAB (booth SU8503) to unveil its revolutionary advertising replacement system. For the first time this allows broadcasters to stream linear channels online and to mobile and portable devices, inserting targeted and individualised advertising seamlessly into the content. Because the content appears exactly like a highly professional broadcast channel audiences accept the advertising, opening up real revenue earning potential.
“Streaming solutions until now have involved buffering, latency and glitches in presentation resulting in audiences rejecting online advertising, which means broadcasters have no means of monetising the service,” said David Springall, CTO of Yospace. “What we offer is a unique integration between the streaming service and the broadcast automation, so the personalised content flows perfectly, giving the consumer exactly the experience they are used to from television, but on a smartphone, a tablet or online. The consumer does not notice that the ads are being replaced – but advertisers reach precisely the people they want.”
The solution is aimed at the most popular streamed content: live television including sport and reality television. Because their commercial break patterns tend to be unpredictable, adding tailored advertising has, until now, meant freeze frames with spinning wheels while additional content is loaded, and the risk of missing critical action because of delays in getting back into the live content.
The Yospace solution is in two parts. Appliances are installed at the broadcast centre which accept a high quality video feeds (HD-SDI from the playout server) and an Ethernet link to the automation system for schedules and commercial break cues. This streams content to a Yospace service in the cloud which handles the advertising replacement and streaming, based on the frame accurate scheduling information. The cloud streaming service also handles the metadata wrapping for each delivery service and device type, and utilises a content delivery network technology to stream each output with the greatest efficiency.
The result is a system which always retains frame accuracy for a seamless output to every device. It is also infinitely scalable for the broadcaster because it is a cloud service. The commercials to be inserted are under the control of the broadcaster’s own advertising response system, which allows it to use the profile information of registered users, and geo-location information from mobile devices, to determine which content is most appropriate. It also allows the broadcaster to provide an audit trail to advertisers confirming the number of times that their spots were seen by their specified target market.
Use of high-speed communications and next generation streaming protocols means that the seamless, broadcast-quality playout service with replacement content is delivered with minimal latency.
“This is the first solution which delivers the user experience that broadcasters want to give their audience, the seamless presentation of all content, along with the ability to deliver precisely targeted advertising” said Yospace’s Springall. “For the first time they can build real revenues from their streaming services, turning them into profit centres. This alone makes it really revolutionary, a truly disruptive technology but one which the market has been demanding.”
As well as inserting personalised advertising the system is equally well suited to achieve frame-accurate replacement of other live content, for instance because the producer has broadcast but not online rights to some of the event or programming. The solution works equally well when the converse is true, allowing broadcasters to manually cue advertising breaks in on-line only live events, just as they would in the broadcast environment. The Yospace content delivery network can also add other metadata into the stream, for example to add advertising around the screen on OTT services.
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About Yospace
Founded in 1999, Yospace is a veteran of the mobile & multimedia industry. It provides a highly innovative platform allowing broadcasters, digital publishers, applications developers and mobile operators to rapidly and affordably deliver and monetise cross platform video services.
With the growing convergence of traditional broadcast with cross platform media consumption, Yospace is now a major player in content distribution. It entered the market in 2005, delivering user-generated content to mobiles, first through the breakthrough SeeMeTV community on the UK network 3. Today it provides streaming services and advertising replacement technology to broadcasters looking to retain audience loyalty and build revenues by making content available on all connected platforms and devices.
Yospace provides its solutions in the cloud as software as a service model. This allows it to provide highly scalable solutions giving its clients flexibility without being locked in to heavy costs.
The company was acquired by Emap in 2007, and subsequently Emap was acquired by Bauer Media. Following a management led buy back In March 2009 Yospace now operates as a highly agile independent company.
The company’s customers include Thomson Reuters, Canadian Broadcasting, BBC, Vodafone Group, CBS Interactive, and Hearst Television.
Further information can be found at www.yospace.com
Yospace press contact:
Jennie Evans
Manor Marketing
Tel: + 44 (0) 1635 44991
jennie@manormarketing.tv
2012-03-19 09:10
London, UK – 19 March 2012: Yospace, the global leader in distributing video content to multiple platforms, has appointed Graham Pitman as chairman of its board. The appointment reflects the critical convergence between the traditional broadcast industry and the world of IP distribution, and comes at a time when Yospace is launching a revolutionary technology platform which will transform the way that broadcasters build revenues from online content.
Pitman was one of the founding directors of Pro-BEL in 1977, which rapidly grew to be one of the world’s most successful suppliers of core broadcast infrastructure, and a pioneer in playout automation. He led the merger of Pro-BEL with Snell and Wilcox and is now deputy chairman of Snell. With his additional role as vice chairman of the IABM, Pitman brings a wealth of sector and M&A experience to Yospace.
“It was clear to us that the next stage – the revolutionary stage – in content distribution lies in enabling broadcasters to achieve their ambition of reaching and retaining audiences on whatever platform they prefer at the time,” said Tim Sewell, CEO of Yospace. “We have unique technology which is already exciting the broadcasters who are trialling it and we can’t wait to see the reaction at its NAB launch this year.
“Graham is the perfect choice for Yospace,” Sewell continued. “With his long history of being involved in broadcasting, together with his considerable connections, he knows exactly how to build market momentum. His background is also around integration, and this will help us build the right alliances and partnerships.”
“Yospace is exciting because it offers a workflow which is disruptive technically and commercially,” Pitman added. “The products being launched at NAB are game-changers. The TV-Everywhere transition is upon us, but the ability for broadcasters to monetise their “everywhere” content is not easy. Yospace makes it easy. The Yospace architects have the relevant technology and have recognised the opportunity to enter the market. It is a genuine privilege to be able to offer guidance to this growing business.”
Yospace is exhibiting at NAB on booth SU8503.
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About Yospace
Founded in 1999, Yospace is a veteran of the mobile & multimedia industry. It provides a highly innovative platform allowing broadcasters, digital publishers, applications developers and mobile operators to rapidly and affordably deliver and monetise cross platform video services.
With the growing convergence of traditional broadcast with cross platform media consumption, Yospace is now a major player in content distribution. It entered the market in 2005, delivering user-generated content to mobiles, first through the breakthrough SeeMeTV community on the UK network 3. Today it provides streaming services and advertising replacement technology to broadcasters looking to retain audience loyalty and build revenues by making content available on all connected platforms and devices.
Yospace provides its solutions in the cloud as software as a service model. This allows it to provide highly scalable solutions giving its clients flexibility without being locked in to heavy costs.
The company was acquired by Emap in 2007, and subsequently Emap was acquired by Bauer Media. Following a management led buy back In March 2009 Yospace now operates as a highly agile independent company.
The company’s customers include Thomson Reuters, Canadian Broadcasting, BBC, Vodafone Group, CBS Interactive, and Hearst Television.
Further information can be found at www.yospace.com
Yospace press contact:
Jennie Evans
Manor Marketing
Tel: +44 (0) 1635 44991
jennie@manormarketing.tv
2012-03-16 09:18
We’re exhibiting at NAB in Las Vegas this year, from 16th-19th April. Come and visit us on stand SU8503.
If you'd like to book a time to meet, please e-mail us at sales@yospace.com.
We look forward to seeing you there!
2012-02-03 17:00
We’re exhibiting at Mobile World Congress in Barcelona again this year, from 27th February- 1st March.
Come and visit us on stand D20 in hall 7.
We look forward to seeing you there!
2012-02-03 16:51
We're looking forward to exhibiting at Broadcast Video Expo for the first time this year.
Come and visit us on our stand at any point during the two day show from 14th- 16th February 2012 at Earl's Court 2 in London. We're on stand L44.
See you there!
2011-12-05 10:03
Yospace are to live stream Degrassi to all MTV Spain mobile users on 15th December at 18.15 CET
2011-11-22 14:44
We’re in Madrid this week for more exciting discussion on making digital video work easily and economically on any device.
We will be with our partner Viyoi.TV at FICOD (Foro Internacional de Contenidos Digitales) in Madrid on 23rd November 2011.
FICOD is the major annual event for over 15,000 professionals from the Spanish speaking digital content industry. It is represented by distribution, devices, finance, training and anyone else in the digital video chain. We’re thrilled to be taking part this year.
We will be showcasing and talking about click-to-video mobile advertising campaigns with Viyoi. We will host a workshop at 12.15pm (CET) showcasing the types of live and on demand video services which can now be delivered to multiple screens, and how advertising can be leveraged to support them.
Yospace’s video delivery and ad insertion technology underpins many of Viyoi.TV’s initiatives and we look forward to being involved in the workshop to explore which exciting live services are currently being conceived in the Spanish speaking market.
Further information about the event can be found here: http://www.ficod.es/ficod/en/workshop-discussion/get-tv-your-pocket
