For customers with an existing web video platform wishing to extend to a broader range of devices than are supported by their current platform. yospaceCDS also offers the key advantage of support dynamic advertising insertion into mobile video allowing its customers to monetise their mobile video inventory.
Content is ingested via RSS or FTP feeds supplied by the customer's existing web video platform. Customers with their own content management systems use the Media Item API to programmatically ingest content into yospaceCDS. All of the ingestion methods supported by yospaceCDS can co-exist allowing video to be supplied from a variety of disparate systems.
For each channel of content ingested into yospaceCDS, an RSS feed is generated which can be fed into smartphone applications, mobile web sites, set-top box feeds, or even iTunes as a video or audio podcast. The same feed usually suits all end points as the URLs to the content dynamically adapt to the accessing device's characteristics, thus yospaceCDS automatically ensures that each devices gets the video delivered in the best format using the right protocol.
The insertion of ads is performed by yospaceCDS, however it can be integrated into the customer's banner ad or video ad server in minutes which determines which ads are spliced into what content in real time. By leveraging a customer's existing ad serving technology, very little extra training to ad trafficking operations teams is necessary, allowing cross media sales teams to easily extend online ad relationships to mobile. To date, Yospace has enabled monetisation of content for major media owners including Canadian Broadcast Corp, ITV, ITN and Reuters.com
yospaceCDS can accept a wide variety of video formats supplied to it in a variety of ways. Its ability to render web video as well as its highly specialised mobile capabilities make it a highly versatile platform for all video requirements.
The sophisticated Content Management functions of yospaceCDS make it possible for teams of editors to curate video aggregated from a variety of different feeds. The content is normalised and made available for delivery to the web and mobile applications alike. yospaceCDS handles the business logic of encoding policies allowing a single video title to be thought of as a video, rather than a burgeoning array of different file formats required to deliver content universally.
A single feed generated by yospaceCDS can be configured not only to carry a customised array of metadata but be made suitable for every application in which you wish to surface video content. With out-of-box integration with metadata enhancement services such as RAMP, your video content can be given automated transcript and tagging concepts for SEO and enhanced user navigation.
Predominantly used by marketing agencies and niche publishers, yospaceCDS is an effective tool for pushing video to mobile users. A video ingested into yospaceCDS is available to any device as a single URL, perfect for putting into a text message that can be pushed out to customers.
yospaceCDS removes all the complexities and uncertainties associated with delivering marketing messages to a vast and unknown array of mobile devices. The pay-as-you-use commercial model of yospaceCDS allows even highly niche publishers to use the technology cost effectively for small numbers of subscribers.
Recent applications include; delivery of on-line poker tips and tricks as well as promotions for major car brands, mobile operators, theatrical productions and real-estate agents.
Any video ingested into yospaceCDS can be subject to encoding under customisable "Usage Profiles". A Usage Profile defines what derivate encoded files are made available from the original source, and where these encoded variants reside, whether it be within yospaceCDS or as files on an external CDN file store. Regardless of where the content lies, access to video can be made through yospaceCDS Universal Access URL, allowing customers to define the business logic of what file variant is used in different context.
Using yospaceCDS in this way extends the traditional concept of transcoding, as it centralises encoding profiles, storage and usage into a single solution which not only simplifies integration into your own content management systems but makes the overall solution futureproof, as yospaceCDS adds new features ahead of the constant evolution taking place in on-line video.
yospaceCDS offers the advantages associated with cloud services, however with enterprise grade performance, SLAs and customer service.