| Promotional Blogging Service |
| Camera-equipped mobile phones have now entered the mainstream, making photo & video messaging a viable channel for creating interactivity between you and your target market. Utilising MCP technology, Yospace offer a Promo Blogging service that empowers mobile operators and marketeers alike to rapidly create promotional web sites fuelled by MMS photo & video messaging. |
| Stimulating Customer Interaction with Photo & Video Messaging |
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Enhance marketing campaigns by creating a forum into which your customers can post captioned photos or videos using their camera-phone. The service is ideal for promoting a product or event; or simply stimulating the use of picture or video messaging on your network. You can operate competitions or forums in which customers vote for their favourite photo or video, and of course, compete themselves by submitting their own entries. Whether you're running a competition for the funniest, biggest, sexiest or strangest video clip or photo; or you're simply creating a lively community site for the promotion of your product or event, the Promotional Blogging service is bound to be a big hit.
The Yospace MCP Promotional Blogging service is a fully outsourced solution; it takes away all of the technical headaches and lets you get on with what most needs your undivided attention: the actual promotion. Yospace will take care of the branding and customisation to your specification, or will propose a design if you would prefer. A complete end-to-end service is offered that means that you will be up-and-running with a fully functioning promotional blog site quicker than you ever imagined. |
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Supports both Video and Image entryn submission |
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Content moderation service; ensures that no content that breaches your guidelines is published |
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Customised branding and layout |
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Customer WAP and Web access |
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Voting |
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Entry categorisation; moderators can category entries based on your criteria |
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Entry search; entrants can find their entry by entering the last four digits of their mobile number |
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Entry categorisation; moderators can categorise entries based on your criteria |
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Automatic 'hottest' entries shortlist |
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Manual shortlists |
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Highly scalable; there is no limit to the number of entries that can be supported |
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Rapid delivery from initial engagment |
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Daily usage reports on visitors and entries to the competition |
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| How it works |
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| Case Study: Ministry of Sound Finds Future Superstars with Promotional Blog |
  Ministry of Sound, the dance music brand, have adopted Promotional Blogging as the first phase of their direct-to-consumer strategy designed to enhance their mobile and web offering with user-created content.
To turn its mobile and web users into superstars, Ministry of Sound will apply the technology to a series of stunts and promotions including “Club Superstars” where UK users will be able to submit pictures and video via their mobile phones. Driven by the incentive to be seen by millions and win the VIP privileges from the super club, users enter by simply sending a picture message or video clip from their mobile phone.
Click here for the full press release.
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"The Yospace platform fits seamlessly into our mobile and website infrastructure and has enabled us to tap directly into our audience. The nature of clubs and dance music has always been about users at the centre of what's going on, participating and contributing to the scene. User-generated content such as video and images place our user at the centre of the web and mobile business and Yospace helps us to achieve this."
Matt Dicks, Head of Media, Ministry of Sound. |
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| Case Study: O2 and Yospace Take to the Catwalk for Mobile Models Campaign |
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 The O2 Mobile Model Search 2005 in association with Nokia and Premier Model Management was one of the UK’s biggest ever model searches. It’s no surprise that the Yospace Promotional Blogging Service was chosen to host the portal that makes it possible for anyone in the UK to submit a picture of themselves via MMS for review by visitors to the O2 portal. Twelve finalists are chosen and invited to London Fashion Week to take part in a selection day, involving a catwalk show and assessment by a panel of expert judges.
Throughout the promotion over 11,000 MMS entries were submitted with over 1,000,000 Web page impressions, and over 570,000 WAP page impressions.
Click here for the full press release. |
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"The amazing speed to market that Yospace's Media Community Platform delivered allowed us to participate in one of the pinnacle events in the UK fashion calendar. Increasingly mobile technology, through picture messaging is being used to help find the supermodels of tomorrow. With O2's picture messaging service you can make sure you capture the faces of aspiring models for the Mobile Search 2005 wherever, whenever, enabling us to extend the reach of the search and ensure the finalists are a true reflection of the UK's top talent."
Laurence Alexander - Director, O2 |
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Media Community Platform |
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