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O2 and Yospace take to the catwalk for Mobile Models campaign
~ to deliver one of the UK's biggest ever model searches ~
Yospace has been selected by O2 to provide the technology behind its Mobile Model Search 2005 campaign, one of the UK's biggest ever model searches. The campaign, in association with Nokia and Premier Model Management, makes it possible for anyone in the UK to submit a picture of themselves via MMS for review by visitors to the O2 portal.
Twelve finalists will be chosen from the thousands of entries and invited to London Fashion Week to take part in a selection day, involving a catwalk show and assessment by a panel of expert judges.
Throughout the promotion over 11,000 MMS entries were submitted with over 1,000,000 Web page impressions, and over 570,000 WAP page impressions. The competition can be viewed online at:
http://www.o2.co.uk/mobilemodel
For the campaign, Yospace provides a mobile blogging service, specifically designed for rapid enablement of promotional activities that leverage picture and video messaging to enhance customer interactivity.
Laurence Alexander, O2 UK Director commented: "The amazing speed to market that Yospace's Media Community Platform delivered allowed us to participate in one of the pinnacle events in the UK fashion calendar. Increasingly mobile technology, through picture messaging is being used to help find the supermodels of tomorrow. With O2's picture messaging service you can make sure you capture the faces of aspiring models for the Mobile Search 2005 wherever, whenever*, enabling us to extend the reach of the search and ensure the finalists are a true reflection of the UK's top talent."
"Promotions like the Mobile Models campaign are crucial for encouraging mass uptake of multimedia messaging," said David Springall, CTO of Yospace. "Once consumers appreciate the community-building element of MMS that our technology enables, they will really start to see value."
(216 words)
NOTES TO EDITORS
Founded in 1999, Yospace provides multimedia messaging, personal storage and handset simulation solutions. Its clients include over 1,500 mobile development companies, internet portals and mobile operators such as O2, Vodafone, Orange and 3. In 2002, Yospace launched the Yospace Media Community Platform (MCP), one of the world's first fully featured media libraries and applications platforms designed for MMS community-building applications.
For further press information and photography please contact:
Katie Jamieson or Giles Read at LEWIS.
Tel: +44 (0) 20 7802 2626 Fax: +44 (0) 20 7802 2627
Email: katiej/gilesr@lewispr.com
Web site: www.yospace.com.
Note to Editors:
1.) Entrants must be over the age of 16 and resident in the UK in order to enter the Mobile Model Search. Entry closes at 12pm on 7th February 2005
2.) Standard charges will apply to all photo messages / text messages sent
3.) Premier Model Management is the UK's leading modelling agency and is renowned for predicting trends, scouting future faces and opinion leading models
4.) O2 aims to enrich customer's lives by enabling them to get the most from their mobile. As a leading provider of mobile services to consumers and businesses in the UK, O2 offers a range of services including text, media messaging, games, always on data connections (via "GPRS") and much more. O2 is the UK market leader in mobile data services such as text, with over half a billion messages being sent by O2 customers each month. O2 has approximately 12.6 million customers in the UK
5.) Flagship compatible handsets for the competition are Nokia 7270, 7260 and 7610
6.) O2 is committed to the highest standards of safety for our customers across all areas of our business. We have issued guidance on the responsible use of camera phones. Visit www.O2.co.uk/terms for full terms and conditions for this mobile model search
* Subject to network coverage
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