Inside Secure and Yospace Develop Innovative Approach to Bypass Ad Blockers

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Tracking pixels on device with Inside Secure’s ad protection solution and Yospace’s platform help publishers maximize their revenues

Aix-en-Provence, France, and Surrey, United Kingdom, April 4, 2018 – Inside Secure(Euronext Paris: INSD), at the heart of security solutions for mobile and connected devices, today announces that it has joined with Yospace, a stream management innovator specializing in server-side dynamic ad insertion in live and on-demand streaming, to create a solution that can route tracking pixels on the device through Inside Secure’s ad protection technology, effectively bypassing disruptive ad blockers.

Without a solution to significantly thwart ad blocking, it is estimated that publishers alone will lose $75 billion by 2020, according to research published by Ovum. The innovative approach developed by Inside Secure and Yospace to safely feed back tracking pixels from the device will dramatically improve overall ad protection. Currently, server-side stitching can bypass ad blockers but is still exposed to threats when accompanying client-side ad tracking pixels must be reported back to ad servers. And with only server-side protection, ad inventories cannot be accurately assessed and measured.

Inside Secure’s leading Ad Protect solution provides: ad reporting integrity, preventing ad blockers from tampering with ad-display information reported back to operators; ad display enforcement both for server-side and client-side ad insertion, notifying users that ad-blocking apps must be removed before viewing content or simply by-passing ad blockers silently; and ad blocker AI, continuously updating ad-block detection, future-proofing operators from invading ad-blocker hacks.

These capabilities feed well into the significant advantages of Yospace’s Server-Side Ad Insertion (SSAI) platform: a seamless user experience; one-to-one addressability with real-time measurement; reliability and scale where millions of ad calls are made per ad break; and the ability to plan for unexpected ad breaks that can happen at a critical time, such as a time-out in a sports match.

“There are numerous benefits to performing ad stitching on the server-side, not least the ability to bypass ad blockers, but if client-side tracking is detectable then it poses a risk to ad revenues,” said David Springall, chief technical officer and founder at Yospace.  “The innovative work we’re doing with Inside Secure, one of the leading names in content protection across the globe, will give broadcasters and publishers the peace of mind that ad views are being accurately measured.”

“Partnering with Yospace to help customers successfully monetize their precious assets is an important next step for us in protecting the digital ecosystem from ad blockers,” said Simon Blake-Wilson, chief operating officer of Inside Secure. “We are pleased to have worked with Yospace and their advanced ad insertion platform to provide a client-side solution that will be a game changer in ad protection.”


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About Inside Secure

Inside Secure (Euronext Paris – INSD) is at the heart of security solutions for mobile and connected devices, providing software, silicon IP, tools, services, and know-how needed to protect customers’ transactions, ID, content, applications, and communications. With its deep security expertise and experience, the company delivers products having advanced and differentiated technical capabilities that span the entire range of security requirement levels to serve the demanding markets of network security, IoT and System-on-Chip security, video content and entertainment, mobile payment and banking, enterprise and telecom. Inside Secure’s technology protects solutions for a broad range of customers including service providers, operators, content distributors, security system integrators, device makers and semiconductor manufacturers. For more information, visit www.insidesecure.com

 

About Yospace

Yospace is the foremost provider of Dynamic Ad Insertion technology in the world today.  Its server-side solution allows live streams and on demand content to be monetised in a way that is true to the user experience of broadcast television, while allowing advertising to be curated to the interests of the individual viewer.

Yospace services major broadcasters and network operators across the globe, including DIRECTV in the US; Sky Media, ITV, BT Sport, Channel 4 and STV in the UK; Canal 13 in Chile; TV4 in Sweden; Seven West Media, The Nine Network and Network Ten in Australia.

 

Yospace and Medialaan shortlisted for The Connies 2018

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Yospace and Medialaan have been shortlisted for “The Connies”, one of the most prestigious awards on the calendar for OTT broadcasting.  This is the third year running that Yospace’s solution has been shortlisted, having won awards for Dynamic Ad Insertion in 2016 with Channel 4 and 2017 with Sky.

Shortlisted in the “Contribution to User Experience – TV & Video” category, the entry recognises innovation in launching “non-linear startover” for live channels on Medialaan’s “Stievie” app, a service which allows ad breaks to be made shorter for viewers in “startover” mode to allow them to catch up with the live broadcast.  Read more about the project here.

Read the full shortlist here:
https://mediatel.co.uk/newsline/2018/03/20/connies-2018-shortlist-announced/

The winners will be announced in a ceremony in London on 8th May.

Seven Report 66% YOY Growth for Live Simulcast at FTVA Australia

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Yospace sponsored Mediatel’s inaugural Future TV Advertising Forum in Sydney last month and were very pleased to be associated with such a strong event for broadcasters and advertisers alike.

Our CTO and Founder David Springall co-presented a case study with James Bayes, Digital Sales Director – OTT Video at Seven West Media at the event.  Seven launched Dynamic Ad Insertion for live simulcast with Yospace for the Australian Open in January 2017 and reported a 68% year-on-year increase in streamed minutes for this year’s event.  There were 107.5m total streamed minutes across the fortnight this year, with 10.6m of those on the Men’s Final day alone.

James also reported figures for the Superbowl (viewing minutes up 65% YOY), Olympic Winter Games (57.3m total live streamed minutes) and 2017 Melbourne Cup, which generated a 66% YOY increase in streamed minutes (11m in total), with a 22% increase in the number of users.  These figures demonstrate that significantly more people are streaming live content from one year to the next, and for longer too.

This growth, of course, has a positive impact on the amount of addressable inventory the broadcaster is able to open up.  James summed up the broadcaster’s attitude to online viewing and the requirement to be forward-thinking when it comes to monetisation.

“When does a stream become a river?  It’s irrefutable to think that the primary distribution method that we’re going to be experiencing in the future around video is going to be IP-delivered.  Preparing for that future of IP-delivered video content and the opportunity it creates around addressability is something that we all need to start working on and start investing in.”

He also described why live DAI in OTT streams is so appealing for advertisers.

“Premium, long-form, scripted, brand-safe video content delivered on the biggest and best screens that there are.  That’s an amazing opportunity for brands.”

“One live stream, one moment in time, multiple users all delivered a personalised advertising experience…everybody seeing a different ad based upon their profile data that they shared with us when they registered and signed in, and then coming back and everybody sharing that same linear experience.”

Thanks to James and Seven for co-presenting with us, and thanks to Mediatel for organising another excellent addition to it’s FTVA series.

You can watch the full presentation here (registration required):
https://www.ustream.tv/recorded/113134288

 

Yospace win at the Content Innovation Awards

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Staines-upon-Thames, UK – 15th October 2017
Yospace and BT Sport were recognised at the Content Innovation Awards for the completion of a full season of sports coverage with Dynamic Ad Insertion enabled.

The project earned praise for proving how to implement DAI successfully at scale to support the biggest sporting events, including Premier League and UEFA Champions League.

Winning in the “Next Gen Advertising” category, Yospace beat entries from Spott, Mautilus and Newstag to become the first company to win at the prestigious CIAs two years running.

The awards, which are presented in Cannes by Digital TV Europe and coincide with MIPCOM, have fast become one of the most sought-after in online broadcasting.

Coverage of the evening is available on the awards website:
https://tmt.knect365.com/content-innovation-awards/

Read more about Yospace’s work with BT Sport here.

 

Medialaan and Yospace launch ground-breaking Dynamic Ad Insertion project for live streaming

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Staines-upon-Thames, UK – 21st August 2017
Belgium’s leading commercial broadcaster, Medialaan, has chosen Yospace’s Dynamic Ad Insertion (DAI) system to monetise live channels on the new TV everywhere service, Stievie Premium.

The renewed, paying version of Stievie’s online television service is available since Monday 21st August 2017. This new Stievie Premium edition offers 18 live TV channels and catch up services, up to six days, and can be viewed on all screens: smartphone, tablet, laptop and TV screen. It is even possible to schedule recordings.

The offer includes the Medialaan channels VTM, Q2, Vitaya, CAZ, VTMKZOOM, KADET and Qmusic; VRT channels Eén, Canvas and Ketnet; SBS channels VIER, VIJF and ZES; complemented by Discovery channels Eurosport, TLC and Discovery and the channels provided by FOX: National Geographic and Nat Geo Wild. All of these stations together account for almost 90% of the audience watching television in Flanders. This package is available for €9.99 euros a month.

The project is particularly innovative because it enables “start-over” streams. In what is a world-first, viewers are able to use scrub controls to rewind a live stream in a program. Ad breaks for viewers using this capability are made shorter so they are able to catch up with the real-time live programming.

Pieter Coucke, solution architect at Medialaan, says: “We want to make a difference as a media company and extend our strengths in linear broadcasting to the always-connected online world through radical innovation.”

Yospace’s award-winning platform allows advertising to be served in live channels online in a way that is so seamless that it is true to the user experience of broadcast television, while allowing new ads to be curated to the interests of each viewer.

Coucke continues: “In essence we wanted to improve the user experience. By replacing ads that are shown on TV with personalised ads, customers watching the same live stream online have a much more compelling service.”

Edward New, Commercial Director at Yospace, says: “Yospace is the global leader in server-side Dynamic Ad Insertion for live streams. We were the first to publicly test the technology, the first to announce a commercial launch, and the first to deliver a full sporting season of top-flight football.”

“The project with Medialaan has taken the technology to a completely new level of sophistication that has not been seen anywhere before. The forward-thinking attitude of Medialaan has helped engineer a step change in live television.”

Stievie Premium is available on iOS, Android and web platforms.

 

Bitmovin Partners with Yospace

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With Yospace partnership, Bitmovin can now stitch ads directly into streaming video content, creating a broadcast-like transition between ads and content.

SAN FRANCISCO — 2nd August 2017
Bitmovin, the provider of streaming video infrastructure technologies, today announced it has partnered with Yospace, the leading provider of server-side dynamic ad insertion, to provide digital publishers using the Bitmovin Adaptive Streaming Player with the ability to seamlessly stitch ads into video content creating a broadcast-like transition that helps bypasses ad blockers on user devices.

Ad blockers are particularly prominent in the US and throughout Europe, especially among the coveted male 18-34 demographic, so any publisher or broadcaster trying to monetize those audiences could easily be prevented from reaching a major portion of them. With server-side ad insertion (SSAI), they do not have to worry about ad blockers since the content is stitched directly into the stream. Yospace customers have seen view-through rates regularly surpass 96% as a result.

“With the rise in popularity of ad blockers, publishers have to figure out innovative ways to monetize their content,” said Stefan Lederer, CEO of Bitmovin. “Server-side ad insertion eliminates the concern for ad blocking and gives any digital video publisher the best tool available for maximizing revenue, while delivering a killer streaming experience free from buffering or interruptions”

With this partnership, Bitmovin enables targeted live stream and on-demand SSAI using Yospace Dynamic Ad Insertion in combination with its Adaptive Streaming Player.

“Our partnership with Bitmovin is good news for broadcasters looking to take their OTT offering to the next level. Broadcasters are able to work with cutting edge video workflow technology that is integrated with a proven monetization solution,” said David Springall, CTO of Yospace.

Bitmovin and Yospace will demo this new technology at IBC 2017, September 15-19 in Amsterdam. Come by the Bitmovin booth in Hall 14, Booth E17.

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About Bitmovin

Bitmovin was founded in 2013 by the co-creators of the MPEG-DASH video streaming standard, used by industry leaders like Netflix and YouTube and currently accounts for 50% of US peak internet traffic. The company is laying the groundwork for a cross-platform future dominated by video content. Bitmovin, Inc. is based in Palo Alto, CA, and Klagenfurt, Austria and is privately owned. Investors include Atomico, YCombinator (YC S15), Dawn Capital, SpeedInvest, Constantia New Business and a number of angel investors, including the former VP Engineering of Netflix, the former CTO of Cisco and the founder of Unity. For more information, visit www.bitmovin.com

About Yospace
Yospace is the foremost provider of Dynamic Ad Insertion technology in the world today. Its server-side solution allows live streams and on demand content to be monetised in a way that is true to the user experience of broadcast television, while allowing advertising to be curated to the interests of the individual viewer.

Yospace services major broadcasters and network operators across the globe, including DIRECTV in the US; Sky Media, ITV, BT Sport, Channel 4 and STV in the UK; BFMTV in France; Canal 13 in Chile; TV4 in Sweden; Seven West Media, Seve West Media, The Nine Network and Network Ten in Australia.

Yospace announced as a CSI Awards finalist

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Staines-upon-Thames, UK – 1st August 2017
Yospace is shortlisted for the ‘Best TV everywhere or multi-screen video’ category in this years’ coveted CSI Awards.

Yospace is the world’s leading provider of Dynamic Ad Insertion technology, and CSI has recognised its importance in delivering ad insertion in live streams, for the first time, against a full sporting season that covered over 700 major sporting events including Premier League, The Emirates FA Cup, UEFA Champions League, UEFA Europa League, Aviva Premiership Rugby, European Professional Club Rugby Champions and Challenge Cup.

Paul Davies, Marketing & Communications, Yospace: “We’re delighted to be shortlisted in the ‘Best TV everywhere or multi-screen video’ category of the CSI Awards. You can see from the standard of the competition that the awards are very highly thought of in the industry. Being shortlisted is a measure of what an impact Yospace, and dynamic ad insertion as a whole, has had on the broadcast industry over the last twelve months.”

The CSI Awards, which are celebrating their 15th year, recognise excellence in the broadcast, video, OTT and IoT sectors and are organised by CSI Magazine (Cable and Satellite International Magazine). The winners will be determined by an independent judging panel and will be announced on Friday 15 September 2017 at IBC in Amsterdam. The full list of finalists and further details about attending the awards ceremony are available at www.csimagazine.com/awards

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About the CSI Awards

Established in 2003 the CSI Awards are among the most prestigious and competitive technology awards in the industry, designed to recognise and reward innovation and excellence in the cable, satellite, broadcast, IPTV, telco, broadband/OTT video, mobile TV and associated sectors.

About Yospace

Yospace is the foremost provider of Dynamic Ad Insertion technology in the world today. Its server-side solution allows live streams and on demand content to be monetised in a way that is true to the user experience of broadcast television, while allowing advertising to be curated to the interests of the individual viewer.

Yospace services major broadcasters and network operators across the globe, including DIRECTV in the US; Sky Media, ITV, BT Sport, Channel 4 and STV in the UK; BFMTV in France; Canal 13 in Chile; TV4 in Sweden; Seven West Media, The Nine Network and Network Ten in Australia.

www.yospace.com

Sky Deutschland chooses Yospace’s dynamic ad insertion platform for Sky Go

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Staines-upon-Thames, UK – 18th July 2017
Sky Deutschland has chosen Yospace’s dynamic ad insertion platform to monetise live channels on Sky Go, the leading “TV Everywhere” service in Europe.

The system allows addressable advertising to be served across Sky Deutschland’s enviable suite of live sports coverage, including The Bundesliga and UEFA Champions League.  Ad stitching is performed so seamlessly that it perfectly replicates the experience of linear TV, with the viewer unable to distinguish the replaced advertising from the underlying stream.

With live sports such an important draw for Sky Go subscribers, the quality of user experience goes hand-in-hand with platform stability.  Yospace’s solution has been proved to be robust enough to support huge audiences on a regular basis, across a full season of top tier football coverage.

Boris Haug, Vice President Product, Brand Solutions & Operations of Sky Media: “Dynamic Ad Insertion empowers us to monetize Sky Go reach, that isn’t considered in linear TV AGF ratings, but represents a growing part of the total reach of Sky live sports events. Besides, it offers targeting opportunities and exact measurement that is far more sophisticated compared to TV. Yospace happens to be an innovative technology partner that can even handle peaks like Bayern Munich vs. Borussia Dortmund reliably.”

Tim Sewell, CEO of Yospace: “This announcement marks an expansion of Yospace’s involvement with Sky, having worked with Sky in the UK since 2015.  We are delighted to be adding Sky Deutschland to our growing list of major broadcast customers around the globe.  It’s fantastic that Yospace is recognised, yet again, as the world’s leading provider of dynamic ad insertion technology.”

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Yospace and Adstream publish paper to promote Ad Copy Management

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Yospace and Adstream have published a paper, entitled “Translating Broadcast Ad Copy Principles to the Dynamic Ad Insertion Age”, to promote their findings on how to build an efficient targeted advertising structure for online broadcasting.

With TV programming increasingly available online, a door has opened for digital advertising with impressive reach and rich targeting options. This is really the first time advertisers have been able to deliver targeted ads against TV programmes. However, to achieve the same sophistication as other online channels, media, advertisers and technology providers must come together to drive standardisation.

Standardising OTT ads presents 3 major challenges:

  • Preventing lost ad space
  • Managing clearance and rights
  • Providing visibility of the results

In the white paper, which was presented at NAB 2017, Yospace and Adstream put forward their findings on what needs to be done to make efficient OTT advertising a reality.

“Translating Broadcast Ad Copy Principles to the Dynamic Ad Insertion Age” is available to download at:
http://www.yospace.com/ad-copy-management

 

BT Sport extends its relationship with Yospace for dynamic ad insertion

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Staines-upon-Thames, UK – 6th July 2017

BT Sport has agreed a multi-year extension to its relationship with Dynamic Ad Insertion technology provider, Yospace.

The announcement follows a successful 12-month period during which time Yospace enabled advert placement in over 700 major sporting events for the broadcaster, including Premier League, The Emirates FA Cup, UEFA Champions League, UEFA Europa League, Aviva Premiership Rugby, European Professional Club Rugby Champions and Challenge Cup.

Yospace’s platform allows advertising on BT’s live channels to be replaced when viewed on the revolutionary multi-platform BT Sport service. Ad stitching is performed in a way that perfectly replicates the seamlessness of the original broadcast channel, while allowing full addressability so that the relevance of the advertising to the user is enhanced.

Greg McCall, managing director TV, BT TSO, said “Yospace have enabled us to seamlessly deliver unskippable and clickable ads within BT Sport live streams across our digital platforms and we are delighted to be extending our partnership.”

Yospace CEO, Tim Sewell, said: “BT Sport is a key player in sports broadcasting and it was clear early on just how important the user experience is to its success. This attitude reflects that of Yospace, a fact that BT Sport was quick to recognise. We are delighted that our platform’s robustness has been proved so convincingly across a regular programme of major events, and that BT Sport has committed to a long-term agreement. I’m looking forward to working with them across their impressive list of sports rights in the coming years.”

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About Yospace

Yospace is the foremost provider of Dynamic Ad Insertion technology in the world today. Its server-side solution allows live streams and on demand content to be monetised in a way that is true to the user experience of broadcast television, while allowing advertising to be curated to the interests of the individual viewer.

Yospace services major broadcasters and network operators across the globe, including DIRECTV in the US; Sky Media, ITV, BT Sport, Channel 4 and STV in the UK; BFMTV in France; Canal 13 in Chile; TV4 in Sweden; Seven West Media, Seve West Media, The Nine Network and Network Ten in Australia.

www.yospace.com