Why Yospace’s acquisition by RTL Group is a huge endorsement of its SSAI

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On 8th January RTL Group announced it was acquiring 100% of Yospace Technologies Ltd. The announcement represents a huge endorsement of Yospace, our people and the server-side ad insertion technology we have developed.

Having launched VoD server-side ad insertion in 2011, Yospace was first to market with server-side ad insertion (SSAI) for live streaming at the start of 2012, showcasing it in partnership with ITV at the 2012 IBC Innovation Awards.  Since that time the team has focused exclusively on development and innovation in the SSAI space. This has been with a focus on solving broadcaster challenges while maintaining a TV-like viewer experience. Today we are the world’s leading provider of one-to-one addressable SSAI and stream management.

This is an achievement we are hugely proud of.  We are also immensely proud of building a profitable market-leading business organically, while maintaining the independence required to have such a laser-sharp focus on the long-term development of our product.  As such we were fortunate to be in a position where we could carefully consider an acquisition that best suited the future ambitions of the team, primary of which is to continue to innovate with our loyal existing broadcast customer base while accelerating global adoption of our capabilities.

The key principles of our technology road map since 2011 have been based on understanding the close integrations with broadcast playout systems and the end-to-end streaming workflows needed to deliver a true broadcast experience, and a willingness to adapt to the evolving and often complex needs of broadcasters.  Challenges such as achieving one-to-one addressability at true broadcast scale, while delivering real-time metrics reliably and supporting enhanced viewer experiences have all been addressed.

As the market continues to mature and advertiser expectations increase, the ability to deliver a truly optimised standards-based programmatic SSAI solution will become increasingly critical.  To this end, the opportunity to work more closely with SpotX, who we’ve been a partner with for a number of years, will be of huge benefit to Yospace and to the wider industry, as the learnings we will gain will optimise integration with the entire programmatic and SSAI ecosystem.

As SpotX remains committed to all its existing SSAI partnerships, Yospace remains ad server and ad-tech agnostic.  Our independent stance and freedom to work with providers across the broadcast and advertising ecosystems are crucial, and this is recognised by SpotX and the RTL Group.

Our aim, as it has always been, is to provide the world’s leading server-side ad insertion platform and establish our technology as the de facto standard for the industry.  We will continue to serve all of our existing customers, without whom we would not have achieved the market position we are so proud of today, and to whom we remain fully committed.  This focus will in turn allow us to accelerate further the expansion of our global customer base.

Ultimately our decision to join RTL Group was an easy one.  The Group has bought into our strategy and is fully committed to supporting both our product roadmap and our expansion plans.  Whether you are an existing customer or a customer-to-be, we’re looking forward to working with you.

Sincerely,

Tim Sewell
CEO, Yospace

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Yospace achieves breakthrough in reducing ad load for OTT

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Server-side ad insertion specialist reports improvement in viewer engagement while delivering ad revenues.

 

 

Staines-upon-Thames, UK, 28thNovember 2018– Yospace has successfully demonstrated how a reduction in ad load combined with addressable advertising offers a viable and future-proof model for broadcasters in the OTT space.

The server-side ad insertion (SSAI) specialist developed its Non-Linear Startover (NLSO) technology in anticipation of a growing need among broadcasters to consider reducing ad load to improve viewer engagement, particularly among those viewers of the “internet-first” millennial generation.

Yospace allows users of OTT streaming services to rewind live content mid-stream.  Ad breaks are then intelligently reduced in length, allowing them to catch up with the live action.

Although ad breaks are shorter, precise per-viewer decisioning means broadcasters are able to command a premium for advertising.  Individual viewers are served only relevant ad content, thus boosting their engagement with the advertising and driving up the CPM for the broadcaster.

The success of the system was confirmed in a recent, award-winning project with Belgian broadcaster Medialaan, which focussed its attention on engaging a new generation of viewers.

Launching with Yospace’s SSAI technology with NLSO for its Stievie TV Everywhere service in late 2017, Medialaan has reported an increase in capacity for long-form views over a 12-month period, with greater ad revenues enabled through addressability.  In recognition of the success, the project was awarded the highly coveted IBC2018 Innovation Awardfor Content Distribution.

Calogero Macaluso, Marketing Director Stievie, Medialaan, said: “Providing a seamless viewing experience was more important than creating as many ad positions as possible and Yospace understood that.  Ultimately, we want to encourage the transformation from linear to digital by delivering a better customer experience.”

Olivier van Zeebroeck, Head of Sales Digital, Medialaan, said: “We’ve unlocked hundreds of hours of advertising inventory since working with Yospace.  The introduction of server-side DAI resulted in a 10% capacity increase for long-form views.”

Tim Sewell, CEO, Yospace: “The next generation of viewers are online and have grown up used to video with lighter ad loads.  With the right ad-tech and data strategy in place, broadcasters can cater to that audience while increasing engagement with the advertising.  Yospace’s technology continues to successfully push the boundaries of what a 21stcentury TV experience looks like.”

Read more about the Medialaan project here:
http://www.yospace.com/home-page/case-studies/medialaan/

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About Yospace

Yospace is the foremost provider of server-side dynamic ad insertion (SSAI) technology in the world today.  Its solution allows live streams and on demand (VoD) content to be monetised for OTT in a way that is true to the seamless viewer experience of linear television, while opening up benefits of digital advertising such as one-to-one addressability and real-time measurement.

Yospace was the first to publicly demonstrate SSAI in a live stream, with ITV in 2012, and today services major broadcasters and network operators across the globe, including AT&T in the US; Sky Media, ITV, BT Sport, Channel 4 and STV in the UK; Telia and TV4 in Sweden; SonyLIV in India (in partnership with Akamai Technologies); Seven West Media and Network Ten in Australia.

www.yospace.com

 

Yospace Contact
Paul Davies
pauld@yospace.com
+44 1784 466 388

Yospace to demonstrate the world’s most scalable and trusted server-side ad insertion platform at IBC

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The global leader in SSAI achieved unprecedented scale for one-to-one addressable streams during the World Cup, recording a peak of over 1.5 million simultaneous viewers.

Staines-upon-Thames, UK – 30th August 2018
Yospace is to showcase its award-winning server-side ad insertion system at IBC (stand 14.G14).  The technology, also known as dynamic ad insertion or SSAI, has undergone a transformation in the last couple of years as audiences embracing OTT have been met by advertisers keen to exploit the opportunities of digital.

This summer’s World Cup tested the technology in the most demanding setting: major live event television.  Many streaming records were broken during the tournament, with the world’s largest CDN, Akamai, reporting that they delivered more video data in the 10 days of the group stage than during the entire 2014 tournament.  In keeping with overall trends, Yospace saw huge growth among SSAImonetised streams too.

Scottish broadcaster STV launched server-side ad insertion for the 2014 World Cup, the first in Europe to do so. They saw a five-fold increase in peak concurrent, or simultaneous, viewers watching personalised SSAI-enabled streams during the 2018 tournament, with viewers this year also able to enjoy all the action in HD.  Average viewing time increased, too, pointing to an audience that was more engaged with the content they were watching.  This resulted in two extra ad spots being opened up per viewer session.

Live events make the most engaging television because all viewers share the same experience. Dynamic ad placement opportunities are more valuable to the rights-holder as a result, but they are also more challenging to optimise in the programmatic ad marketplace because ad breaks occur for all viewers at the same time.

Peak concurrency during the tournament was recorded at over 1.5 million, which occurred during the dramatic penalty shoot-out between England and Colombia. Rather than delivering one ad for all, Yospace triggered many millions of ad requests for an ad break that was watched simultaneously by all viewers around the world.

Yospace is able to do this because it manages each viewer session.  When an ad break is detected a call is made out to an ad server on behalf of each user.  The ad server manages which ads are to be delivered to which viewer and will often make further calls out to the wider ad marketplace, where live auctions drive the highest possible CPM rate for the rights-holder.

All of the responses have to be managed within the strict timeframes of live broadcasting in order to maintain a TV-like viewer experience.  Yospace’s advanced technology succeeds where others don’t because it is able to make ad calls in advance of an ad break happening, allowing the ad server and wider programmatic marketplace the time they need to respond.  Given sufficient time, fill-rates are higher and the true value of each ad placement opportunity is realised.

The system also caters for the unexpected moments in major live events, which are often the most valuable but hardest to access.  The biggest surge in SSAI traffic for Yospace during the World Cup was in the knock-out game between Croatia and Denmark, when audiences across the globe doubled during the period from the end of extra-time to the start of a sudden-death penalty shoot-out – a window of just a few minutes.  The ad break just before penalties began suddenly became highly valuable and was successfully monetised by Yospace’s platform.

David Springall, CTO and Founder of Yospace: “Our technology has been, and continues to be, developed in tandem with the evolution of OTT streaming and advertising to the point that technical advancements from Yospace today are advancements for SSAI technology as a whole.”

Tim Sewell, CEO of Yospace: “Our SSAI platform was first to market in 2010 and today we stand as the only dedicated vendor with a proven track record for delivering at scale.  The system has been architected to address the unique challenges the programmatic marketplace introduces to live streaming, and our continued focus on SSAI means we remain out in front when it comes to the development of the technology, as demonstrated by our continued adoption and loyal global customer base. Our World Cup figures show that our global reach is second to none.”

More from Yospace at IBC:

IBC Innovation Awards with Medialaan:Yospace is a finalist at the highly-respected IBC Innovation Awards for its work on reducing ad loads in live OTT streams for the leading Belgian broadcaster.

Programmatic Demo:Working with SpotX, Yospace are demonstrating live SSAI with one-to-one addressability and programmatic trading.

Turnkey Scaling:Yospace is demonstrating its turnkey solution for scaling up channels to support major events.  Editors are able to track viewing figures across live streams in order to place advertising in the most valuable slots.

Visit Yospace at IBC: 14.G14
Schedule a demo: www.yospace.com/ibc18

Inside Secure and Yospace Develop Innovative Approach to Bypass Ad Blockers

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Tracking pixels on device with Inside Secure’s ad protection solution and Yospace’s platform help publishers maximize their revenues

Aix-en-Provence, France, and Surrey, United Kingdom, April 4, 2018 – Inside Secure(Euronext Paris: INSD), at the heart of security solutions for mobile and connected devices, today announces that it has joined with Yospace, a stream management innovator specializing in server-side dynamic ad insertion in live and on-demand streaming, to create a solution that can route tracking pixels on the device through Inside Secure’s ad protection technology, effectively bypassing disruptive ad blockers.

Without a solution to significantly thwart ad blocking, it is estimated that publishers alone will lose $75 billion by 2020, according to research published by Ovum. The innovative approach developed by Inside Secure and Yospace to safely feed back tracking pixels from the device will dramatically improve overall ad protection. Currently, server-side stitching can bypass ad blockers but is still exposed to threats when accompanying client-side ad tracking pixels must be reported back to ad servers. And with only server-side protection, ad inventories cannot be accurately assessed and measured.

Inside Secure’s leading Ad Protect solution provides: ad reporting integrity, preventing ad blockers from tampering with ad-display information reported back to operators; ad display enforcement both for server-side and client-side ad insertion, notifying users that ad-blocking apps must be removed before viewing content or simply by-passing ad blockers silently; and ad blocker AI, continuously updating ad-block detection, future-proofing operators from invading ad-blocker hacks.

These capabilities feed well into the significant advantages of Yospace’s Server-Side Ad Insertion (SSAI) platform: a seamless user experience; one-to-one addressability with real-time measurement; reliability and scale where millions of ad calls are made per ad break; and the ability to plan for unexpected ad breaks that can happen at a critical time, such as a time-out in a sports match.

“There are numerous benefits to performing ad stitching on the server-side, not least the ability to bypass ad blockers, but if client-side tracking is detectable then it poses a risk to ad revenues,” said David Springall, chief technical officer and founder at Yospace.  “The innovative work we’re doing with Inside Secure, one of the leading names in content protection across the globe, will give broadcasters and publishers the peace of mind that ad views are being accurately measured.”

“Partnering with Yospace to help customers successfully monetize their precious assets is an important next step for us in protecting the digital ecosystem from ad blockers,” said Simon Blake-Wilson, chief operating officer of Inside Secure. “We are pleased to have worked with Yospace and their advanced ad insertion platform to provide a client-side solution that will be a game changer in ad protection.”


– Ends –

 

About Inside Secure

Inside Secure (Euronext Paris – INSD) is at the heart of security solutions for mobile and connected devices, providing software, silicon IP, tools, services, and know-how needed to protect customers’ transactions, ID, content, applications, and communications. With its deep security expertise and experience, the company delivers products having advanced and differentiated technical capabilities that span the entire range of security requirement levels to serve the demanding markets of network security, IoT and System-on-Chip security, video content and entertainment, mobile payment and banking, enterprise and telecom. Inside Secure’s technology protects solutions for a broad range of customers including service providers, operators, content distributors, security system integrators, device makers and semiconductor manufacturers. For more information, visit www.insidesecure.com

 

About Yospace

Yospace is the foremost provider of Dynamic Ad Insertion technology in the world today.  Its server-side solution allows live streams and on demand content to be monetised in a way that is true to the user experience of broadcast television, while allowing advertising to be curated to the interests of the individual viewer.

Yospace services major broadcasters and network operators across the globe, including DIRECTV in the US; Sky Media, ITV, BT Sport, Channel 4 and STV in the UK; Canal 13 in Chile; TV4 in Sweden; Seven West Media, The Nine Network and Network Ten in Australia.

 

Yospace and Medialaan shortlisted for The Connies 2018

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Yospace and Medialaan have been shortlisted for “The Connies”, one of the most prestigious awards on the calendar for OTT broadcasting.  This is the third year running that Yospace’s solution has been shortlisted, having won awards for Dynamic Ad Insertion in 2016 with Channel 4 and 2017 with Sky.

Shortlisted in the “Contribution to User Experience – TV & Video” category, the entry recognises innovation in launching “non-linear startover” for live channels on Medialaan’s “Stievie” app, a service which allows ad breaks to be made shorter for viewers in “startover” mode to allow them to catch up with the live broadcast.  Read more about the project here.

Read the full shortlist here:
https://mediatel.co.uk/newsline/2018/03/20/connies-2018-shortlist-announced/

The winners will be announced in a ceremony in London on 8th May.

Seven Report 66% YOY Growth for Live Simulcast at FTVA Australia

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Yospace sponsored Mediatel’s inaugural Future TV Advertising Forum in Sydney last month and were very pleased to be associated with such a strong event for broadcasters and advertisers alike.

Our CTO and Founder David Springall co-presented a case study with James Bayes, Digital Sales Director – OTT Video at Seven West Media at the event.  Seven launched Dynamic Ad Insertion for live simulcast with Yospace for the Australian Open in January 2017 and reported a 68% year-on-year increase in streamed minutes for this year’s event.  There were 107.5m total streamed minutes across the fortnight this year, with 10.6m of those on the Men’s Final day alone.

James also reported figures for the Superbowl (viewing minutes up 65% YOY), Olympic Winter Games (57.3m total live streamed minutes) and 2017 Melbourne Cup, which generated a 66% YOY increase in streamed minutes (11m in total), with a 22% increase in the number of users.  These figures demonstrate that significantly more people are streaming live content from one year to the next, and for longer too.

This growth, of course, has a positive impact on the amount of addressable inventory the broadcaster is able to open up.  James summed up the broadcaster’s attitude to online viewing and the requirement to be forward-thinking when it comes to monetisation.

“When does a stream become a river?  It’s irrefutable to think that the primary distribution method that we’re going to be experiencing in the future around video is going to be IP-delivered.  Preparing for that future of IP-delivered video content and the opportunity it creates around addressability is something that we all need to start working on and start investing in.”

He also described why live DAI in OTT streams is so appealing for advertisers.

“Premium, long-form, scripted, brand-safe video content delivered on the biggest and best screens that there are.  That’s an amazing opportunity for brands.”

“One live stream, one moment in time, multiple users all delivered a personalised advertising experience…everybody seeing a different ad based upon their profile data that they shared with us when they registered and signed in, and then coming back and everybody sharing that same linear experience.”

Thanks to James and Seven for co-presenting with us, and thanks to Mediatel for organising another excellent addition to it’s FTVA series.

You can watch the full presentation here (registration required):
https://www.ustream.tv/recorded/113134288

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Yospace win at the Content Innovation Awards

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Staines-upon-Thames, UK – 15th October 2017
Yospace and BT Sport were recognised at the Content Innovation Awards for the completion of a full season of sports coverage with Dynamic Ad Insertion enabled.

The project earned praise for proving how to implement DAI successfully at scale to support the biggest sporting events, including Premier League and UEFA Champions League.

Winning in the “Next Gen Advertising” category, Yospace beat entries from Spott, Mautilus and Newstag to become the first company to win at the prestigious CIAs two years running.

The awards, which are presented in Cannes by Digital TV Europe and coincide with MIPCOM, have fast become one of the most sought-after in online broadcasting.

Coverage of the evening is available on the awards website:
https://tmt.knect365.com/content-innovation-awards/

Read more about Yospace’s work with BT Sport here.

 

Medialaan and Yospace launch ground-breaking Dynamic Ad Insertion project for live streaming

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Staines-upon-Thames, UK – 21st August 2017
Belgium’s leading commercial broadcaster, Medialaan, has chosen Yospace’s Dynamic Ad Insertion (DAI) system to monetise live channels on the new TV everywhere service, Stievie Premium.

The renewed, paying version of Stievie’s online television service is available since Monday 21st August 2017. This new Stievie Premium edition offers 18 live TV channels and catch up services, up to six days, and can be viewed on all screens: smartphone, tablet, laptop and TV screen. It is even possible to schedule recordings.

The offer includes the Medialaan channels VTM, Q2, Vitaya, CAZ, VTMKZOOM, KADET and Qmusic; VRT channels Eén, Canvas and Ketnet; SBS channels VIER, VIJF and ZES; complemented by Discovery channels Eurosport, TLC and Discovery and the channels provided by FOX: National Geographic and Nat Geo Wild. All of these stations together account for almost 90% of the audience watching television in Flanders. This package is available for €9.99 euros a month.

The project is particularly innovative because it enables “start-over” streams. In what is a world-first, viewers are able to use scrub controls to rewind a live stream in a program. Ad breaks for viewers using this capability are made shorter so they are able to catch up with the real-time live programming.

Pieter Coucke, solution architect at Medialaan, says: “We want to make a difference as a media company and extend our strengths in linear broadcasting to the always-connected online world through radical innovation.”

Yospace’s award-winning platform allows advertising to be served in live channels online in a way that is so seamless that it is true to the user experience of broadcast television, while allowing new ads to be curated to the interests of each viewer.

Coucke continues: “In essence we wanted to improve the user experience. By replacing ads that are shown on TV with personalised ads, customers watching the same live stream online have a much more compelling service.”

Edward New, Commercial Director at Yospace, says: “Yospace is the global leader in server-side Dynamic Ad Insertion for live streams. We were the first to publicly test the technology, the first to announce a commercial launch, and the first to deliver a full sporting season of top-flight football.”

“The project with Medialaan has taken the technology to a completely new level of sophistication that has not been seen anywhere before. The forward-thinking attitude of Medialaan has helped engineer a step change in live television.”

Stievie Premium is available on iOS, Android and web platforms.

 

Bitmovin Partners with Yospace

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With Yospace partnership, Bitmovin can now stitch ads directly into streaming video content, creating a broadcast-like transition between ads and content.

SAN FRANCISCO — 2nd August 2017
Bitmovin, the provider of streaming video infrastructure technologies, today announced it has partnered with Yospace, the leading provider of server-side dynamic ad insertion, to provide digital publishers using the Bitmovin Adaptive Streaming Player with the ability to seamlessly stitch ads into video content creating a broadcast-like transition that helps bypasses ad blockers on user devices.

Ad blockers are particularly prominent in the US and throughout Europe, especially among the coveted male 18-34 demographic, so any publisher or broadcaster trying to monetize those audiences could easily be prevented from reaching a major portion of them. With server-side ad insertion (SSAI), they do not have to worry about ad blockers since the content is stitched directly into the stream. Yospace customers have seen view-through rates regularly surpass 96% as a result.

“With the rise in popularity of ad blockers, publishers have to figure out innovative ways to monetize their content,” said Stefan Lederer, CEO of Bitmovin. “Server-side ad insertion eliminates the concern for ad blocking and gives any digital video publisher the best tool available for maximizing revenue, while delivering a killer streaming experience free from buffering or interruptions”

With this partnership, Bitmovin enables targeted live stream and on-demand SSAI using Yospace Dynamic Ad Insertion in combination with its Adaptive Streaming Player.

“Our partnership with Bitmovin is good news for broadcasters looking to take their OTT offering to the next level. Broadcasters are able to work with cutting edge video workflow technology that is integrated with a proven monetization solution,” said David Springall, CTO of Yospace.

Bitmovin and Yospace will demo this new technology at IBC 2017, September 15-19 in Amsterdam. Come by the Bitmovin booth in Hall 14, Booth E17.

– Ends –

About Bitmovin

Bitmovin was founded in 2013 by the co-creators of the MPEG-DASH video streaming standard, used by industry leaders like Netflix and YouTube and currently accounts for 50% of US peak internet traffic. The company is laying the groundwork for a cross-platform future dominated by video content. Bitmovin, Inc. is based in Palo Alto, CA, and Klagenfurt, Austria and is privately owned. Investors include Atomico, YCombinator (YC S15), Dawn Capital, SpeedInvest, Constantia New Business and a number of angel investors, including the former VP Engineering of Netflix, the former CTO of Cisco and the founder of Unity. For more information, visit www.bitmovin.com

About Yospace
Yospace is the foremost provider of Dynamic Ad Insertion technology in the world today. Its server-side solution allows live streams and on demand content to be monetised in a way that is true to the user experience of broadcast television, while allowing advertising to be curated to the interests of the individual viewer.

Yospace services major broadcasters and network operators across the globe, including DIRECTV in the US; Sky Media, ITV, BT Sport, Channel 4 and STV in the UK; BFMTV in France; Canal 13 in Chile; TV4 in Sweden; Seven West Media, Seve West Media, The Nine Network and Network Ten in Australia.