The unique value of live streaming

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By Paul Davies, Marketing & Communications

Live event streaming offers tremendous value for viewers – thus, tremendous value for advertisers. Events like the World Cup present golden opportunities for broadcasters to supercharge ad breaks and golden moments for brands to be seen at scale.

Live simulcast gaining pace

The number of viewers who live stream content is growing; even in the early group stages of the World Cup, live streaming figures exceeded those of Super Bowl by 40%, with Conviva recording a peak 7.7 million concurrent viewers. In the UK alone, a record 3.3 million requests were made to stream England’s dramatic penalties win against Colombia via ITV Hub.

This trend isn’t confined to live sports. Events like the Royal Wedding and Trump’s presidential inauguration all drew significant online audiences, illustrating a diversity in event-based live viewing.

And why not? Live simulcast is now a valued part of the fan experience, and one which can be enhanced with added extras, like watching and syncing content on multiple devices, scrub control and interactive features.

Commanding hearts, minds, and eyeballs

Live events and, in particular, sports, command the hearts and minds (and eyeballs) of viewers, and huge rights sums from major broadcasters. Viewers expect to see premium quality content with advertising that is delivered seamlessly, frame-accurately and without interrupting or disrupting the live stream, regardless of the type of device they are watching on.

And when broadcasters deliver on expectations? You get vast audience numbers who are engaged for a specific reason, at a specific time, creating a hugely valuable opportunity for advertisers to achieve mass reach at a single point in time, with the accuracy that digital measurement can bring.  This is something that brands simply can’t achieve anywhere else, whether it’s a leading social media service or AVOD platform.

BT Sport recognised this opportunity and has been using Yospace’s DAI technology since 2016 to monetise live sports. Jeremy Rosenberg, Head Of Advertising Partnerships TV at BT perfectly sums this up: “Audience and reach is paramount to any advertiser.  It is about appointment to view and I would say that reaching that at such a high level where people are engaged is paramount compared to other platforms out there that give you a very short attention span from a content perspective.”

A golden opportunity

Audience reach is great for advertisers, but how can broadcasters manage this scale? In live OTT all viewers go to an ad break at the same time, putting huge strain on an ad server which will have to manage a bombardment of ad requests: during a football match an ad server could be stone-cold for 45 minutes, until a half-time break unleashes millions of simultaneous ad requests.

BT Sport is just one name to have scored with scale-management: the broadcaster recently completed its second full season of Premier League and Champions League football with addressable DAI. Yospace’s pre-fetch system – a core component of scaling addressable DAI – ensures calls to the ad server are paced over a longer period so the ad server isn’t overloaded and the broadcaster can ensure maximum fill-rates. All of this must be achieved without affecting the viewer experience, of course.

Read more about the BT Sport project in our case study.

Other broadcasters are in a strong position to do the same. Live events continue to command huge numbers of engaged viewers who expect a high quality viewer experience. Investing in advanced ad tech translates this engagement into valuable opportunities for broadcasters, who’ll be able to open up new ad inventory, and to advertisers who are keen to capitalise on the unique appointment-to-view experience: “You can’t get that anywhere else,” concludes Rosenberg.

Jeremy Rosenberg was speaking at the Future TV Advertising event in London in December 2017.

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Champions League Final caps a fantastic season for DAI

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Saturday’s UEFA Champions League Final was the premier sporting event of the year.  It marked the culmination of a football season in which Yospace’s Dynamic Ad Insertion platform enabled monetisation across the Premier League, UEFA Champions League and UEFA Europa League.

As a football fan it doesn’t come any bigger than the final of the Champions League.  It’s one of those events that viewers tune into no matter who they support, and the match rarely lets viewers down. Two giants of the game, in Real Madrid and Juventus, going head-to-head: one showing off the talents of the best player in the world; the other going on to score one of the all-time great team goals.

It’s easy to see why live sport is so important to a lot of broadcaster’s plans and, with the increasing number of viewers watching online, why a reliable, user-friendly online monetisation method is essential.

Come half time at a major event like the Champions League Final, we see national TV audiences go to an ad break at exactly the same moment, with a separate ad call being made on behalf of each streaming session. It’s fantastic to be able to prove the scalability of addressable DAI across multiple platforms so emphatically. I’m delighted that all our hard work is paying off.

Yospace has come a long way since our first major sports event (the Winter Olympics in 2014) and in a very short period. It’s an exciting time for the company, and I’m delighted to have so many major broadcasters across the globe on board. We’re already looking forward to next season – one in which our platform is to be used on an even larger scale.  More on that to come!

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Yospace to live stream Mobile World Congress

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At the 2017 GSMA Mobile World Congress, the award-winning broadcast service, Mobile World Live TV, will again be streamed across web and mobile by Yospace.

Two Mobile World Live TV channels will be streamed live: a studio channel, running 24/7, featuring interviews with global industry leaders, discussion panels and news; and a keynote channel which will broadcast all the keynote sessions in the Mobile World Congress conference programme.

Yospace’s encoders will prepare the live feeds for delivery across iOS, Android and web browsers. In addition, its live-to-VoD service will capture programmes, including keynotes, as they are broadcast and automatically make them available for catch-up within minutes of ending. Pre-roll promotions can be applied to the new VoD assets using Yospace’s advanced server-side stitching platform.

“Mobile World Congress is considered the mobile industry’s ‘must-attend’ event and is also gaining importance among other major industries with connected products. It is critical that Mobile World Live, with keynotes and coverage of breaking industry news, is accessible throughout, 24/7, and in the highest possible quality,” said Trevor Skinner, Digital Director, GSMA, the organisation that hosts Mobile World Congress.

David Springall, CTO of Yospace, said: “This is the eighth year we’ve partnered with GSMA on Mobile World Live and we’re delighted to be returning for what looks set to be the busiest MWC yet. The continually increasing global level of coverage of the show demonstrates just how important the smooth running of Mobile World Live is to the event.”

Mobile World Congress will be held in Barcelona from 27 February – 2 March 2017.
Mobile World Live TV can be accessed at:
www.mobileworldcongress.com/news/mobile-world-live/
www.mobileworldlive.com

Live Streaming Gathers Momentum

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Akamai has announced that online coverage of Friday’s Presidential Inauguration broke its live streaming records, with peak live video streaming consumption registered at a mammoth 8.7 Tbps. This is the latest in a run of similar announcements over the last six months that show the growth of live streaming has really picked up momentum.

It’s a very different picture to just a few years ago, when many were predicting the ultimate demise of live television.  There’s no denying that sport and news are the main drivers behind the recent surge, but what stands out is just how much major event television is available online now.

An obvious example is football coverage. Major domestic and European matches are streamed across the UK week in, week out.  The range of online-only subscription packages available has opened the door to a new audience that wouldn’t otherwise commit to subscription TV.  Ever-improving streaming quality is a big factor, too, as is the huge range of content available.  For example, BT Sport streams every single Champions League match, opening up a huge amount of action that was previously unavailable to watch live.

Underpinning these developments is the broadcasters’ ability to monetise online channels – it’s no coincidence that the use of Dynamic Ad Insertion technology has also risen sharply over the last twelve months or so. BT Sport would find it a lot harder to justify the cost of securing Champions League football if they weren’t able to apply advertising.

Looking forward, there are many events coming up that will see live streaming audiences continue to grow.  The 6 Nations rugby kicks off across Europe next month, followed almost straight away by the culmination of the football season.  In the news there are two major European elections to come, plus, of course, the never-ending news cycle that swarms around the newly appointed President Trump. I expect Akamai will see its live streaming record broken again fairly soon.

*http://www.prnewswire.com/news-releases/inauguration-sets-record-for-live-video-streaming-of-news-event-on-akamai-300394284.html

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NexPlayer SDK now fully compatible with Yospace

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NexStreaming has announced today that its flagship product, NexPlayer SDK is now pre-integrated to support Yospace’s Dynamic Ad Insertion platform. From now on, video service providers and broadcasters will be able to monetize their video apps and ensure their viewers enjoy the best user experience and even easier implementation, thanks to this pre-integration of the two products.

Yospace’s server-side Dynamic Ad Insertion technology allows broadcasters to replace ads in linear streams when viewed online, in a way that reflects the seamlessness of broadcast television. Replacement ads can be targeted to ensure relevancy to each viewer, which brings great benefits to advertisers and end-customers alike, who reap the rewards of an improved video experience.

NexPlayer SDK is the leading multiscreen player for mobile apps and it is integrated by premium video service providers from all around the globe. Its streaming capabilities provide the best video quality across all mobile devices with an advanced features set that includes closed-captioning, time shifting, multiple audio tracks or the possibility to launch media content into large screens with Chromecast, integrated into the player itself.

Carlos Lucas, General Manager of NexPlayer SDK said: “It is great to combine our technologies with a market proven Dynamic Ad Insertion solution like Yospace’s. Together, we aim to deliver the most advanced streaming and ad insertion capabilities that will benefit video service providers, advertisers and end-customers alike”

David Springall, CTO of Yospace, added: “Many of our customers have chosen NexPlayer for its high performance and because it is on the forefront of streaming technology. Our service, which unlocks incredible revenue opportunities in live sports and VOD streaming alike, is further enhanced by client-side functionality such as clickable ads and beaconing. This announcement means that customers choosing NexStreaming will benefit from the simplicity of integration of our pre-integrated technologies into their mobile applications.”

– Ends –

About NexStreaming
NexStreaming is a global mobile software company with headquarters in Seoul (Korea) and branches in Spain, the US, Taiwan and China. NexStreaming is known for its excellent customer support and highly competitive time to market. The flagship product is NexPlayer SDK, an HLS player SDK integrated in the mobile apps of more than 200 premium video service providers around the globe. NexPlayer SDK secures the best user experience in all Android and iOS devices.
NexStreaming is a publicly traded company listed on the Korean stock market, KOSDAQ 139670. For more information, visit nexstreaming.com

About Yospace
Yospace is at the forefront of innovation in broadcast stream manipulation and management (live and Video On Demand). Its Dynamic ad insertion technology provides a link between playout systems and ad platforms, enabling server-side, frame-accurate ad insertion/replacement. Through the management of each individual user session, advertising can be tailored to the tastes of the individual viewer.

Yospace services major broadcasters and network operators throughout the world, including DirecTV and Canal 13 in the Americas, Sky Media, ITV, Channel 4, BT Sport, STV and UTV in the UK, BFMTV, Medialaan, TV4, TV3 and TG4 in mainland Europe, and Seven West Media, Channel 9 and Network Ten in Asia-Pacific.

www.yospace.com

Yospace enable Dynamic Ad Insertion for BT Sport

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BT Sport has deployed Yospace’s innovative solution to monetise live channels across its online platforms.

Launching ahead of the 2016 Premier League football season, the Yospace platform enables ad breaks in BT Sport’s live streams to be replaced when viewed online, in a way that is frame-accurate and seamless for the viewer, resulting in a vast amount of new inventory being made available across the broadcaster’s impressive line-up of exclusively live sports coverage.

Boasting rights that include the Barclays Premier League, UEFA Champions League, UEFA Europa League and the Aviva Premiership, BT Sport has attracted millions of customers through its fan-friendly approach. In keeping with this approach, the replacement of ad breaks using Yospace’s solution ensures a true broadcast-quality viewing experience.

By managing each individual streaming session, Yospace allow replacement advertisements to be chosen based on their relevance to an individual viewer and, as a result, the viewer is more engaged and far more likely to watch through the ad break.  Advertisers benefit greatly from such a high level of audience penetration while the viewer enjoys the seamless streaming of events.

“BT Sport is a ground-breaking, vibrant service that brings the best quality sport to its customers across a wide number of platforms and devices,” said Tony Singh, Business Affairs and Development Director at BT, “Yospace has been a strong partner as we look to open up advertising opportunities and maximise their potential while putting the needs of the viewer first.”

“BT is a leading player in sports broadcasting in the UK and it is a pleasure to add them to our impressive list of broadcast customers,” said Tim Sewell, CEO of Yospace.  “The demands of such a wide range of live sports coverage on infrastructure are huge, and our platform has proved its robustness in such an environment.  BT’s selection of Yospace further demonstrates our position as the leader in multi-platform stream manipulation.”

Yospace multiplies online advertising response for Canal 13 during Copa America

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Coverage of Copa America sees almost 100% view-through rates with dynamic advertising replacement.

Staines-upon-Thames, 16 July 2015 – Yospace, the leading name in live dynamic advertising replacement, has implemented a system at leading Chilean broadcaster Canal 13. In its first major test – coverage of the South American football competition Copa America – it delivered very high audience retention and a four-fold increase in advertising inventory.

The Yospace solution replaces commercials at the point of stream delivery, working in conjunction with the playout automation system to switch content on a precise frame. The result is that audiences do not realise that broadcast advertisements have been replaced in their online stream, but receive much more accurately targeted advertising, which in turn leads to better retention.

Canal 13 were looking to insert clickable video ads within their live streams to deliver impressions that were trackable. Its current solution could insert separate ads in live streaming but were neither interactive nor trackable.

The principal advantage is that Yospace can insert interactive advertising into online feeds, with all the appropriate tracking capabilities to ensure a broadcaster gets paid. Coupled with the seamless user experience, this makes a very attractive proposition for advertisers, as Canal 13 demonstrated.

“Yospace gave us 10 times more inventory to replace ads,” said Rodrigo Torrealba Ruiz-Tagle, Sub Gerente Comercial Medios Digitales Canal 13. “We had an average of 98.7% view-through rate, which is just incredible.”

“We needed to find a better monetisation solution for digital live streaming,” he added. “It makes no sense to offer only TV spots within live streaming, and figure out concurrency to understand reach. With Yospace we can offer interactive video advertising while tracking  impressions accurately .”

The system was installed in time for Copa America, Canal 13’s largest event for 2015. The broadcaster’s engineering team worked alongside Yospace on a collaborative project. The result was a simple workflow that delivered a huge increase in inventory and in the effectiveness of the online advertising.

“This is another great example of how Yospace’s in-stream dynamic advertising replacement can have a transformative impact on a broadcaster,” said David Springall, CTO and Founder, Yospace. “This project not only reinforces the continued success of our proposition to deliver significant advertising revenue uplift, but also demonstrates the global reach of our service.”

QuickPlay Media delivers dynamic ad insertion for live TV

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QuickPlay Media collaborates with Yospace to deliver ad insertion for TV Everywhere solution.

Toronto, CANADA – September 12, 2014 – QuickPlay Media, the leading provider of cloud-based managed service solutions for the distribution of premium media to IP connected devices, today announced the launch of its dynamic ad insertion (DAI) capabilities for its live linear TV solution.

QuickPlay collaborated with Yospace, a content distribution innovator, to deliver a pre-integrated platform designed to splice ads into linear TV streams across iOS and Android tablets and smartphones.  The solution bolsters QuickPlay’s current national advertising capabilities with an advanced ad solution that enables service providers to further monetize content with TV Everywhere offerings integrating data from leading advertising engines and partners, including DoubleClick and FreeWheel.

The solution, currently being deployed for one of North America’s leading IPTV providers, brings 1:1 advertising to linear broadcast across connected devices.  Operators will now have the ability to customize ads and serve up user targeted ad insertion further supported by reporting and analytics. Subsequently, for content providers, DAI allows a better user experience by enabling the capabilities to deploy relevant ads to a mass audience base, and allows service providers to increase the value of their ad inventory.

“Having pioneered this market a decade ago, QuickPlay understands the need for service providers to continue to innovate and monetize TV Everywhere offerings. It is more important than ever that QuickPlay is able to support customers in further leveraging their PAY TV investments with dynamic ad insertion,” said Wayne Purboo, CEO of QuickPlay Media. “As TV Everywhere becomes core to multiscreen offerings, Dynamic Ad Insertion for live TV is the next step in enabling multiple systems operators to drive greater value, both in and out of subscribers’ homes.”

“We’re proud to be partnering with QuickPlay to drive forward the evolution of TV Everywhere. QuickPlay’s collaboration with Yospace for Dynamic Ad Insertion is a further validation of our market leading technology.” said Tim Sewell, CEO, Yospace.

The Yospace collaboration is part of QuickPlay’s industry leading effort to support new devices, networks and features with its end-to-end managed service capabilities. In addition to its existing VoD and Media Transformation services, QuickPlay now manages over 600 live channels and 30,000,000 consumptions per month through its global network operations center in San Diego. With the launch of LTE broadcast trials in September, it is well positioned to deliver continued innovative enhancements and features to customers via its managed services capabilities.

-ENDS-


About QuickPlay Media

QuickPlay Media is the leading provider of managed service solutions for the distribution of premium multiscreen video to IP-connected devices. Successfully used by the world’s largest communications and media companies, QuickPlay’s cloud-based OpenVideo platform provides the most scalable and secure way for companies to deliver engaging multiscreen video entertainment experiences. For more information, please follow QuickPlay Media on Twitter @quickplaymedia or visit us on the web at www.quickplaymedia.com.

QuickPlay Media, its marks, trademarks, and logos are the exclusive property of QuickPlay Media Incorporated and may only be reproduced with the express written authorization of QuickPlay.


For media enquiries please contact;

Ryan Waters / Sabrina Johnson
Liberty Comms
quickplay@libertycomms.com
+44 207 751 4444


About Yospace

Yospace provides a cloud-based video delivery platform (yospaceCDS) to offer seamless and frame accurate server-side ad replacement in both live and on-demand streams.  It supports VAST and SCTE-130 compliant ad-decision systems, and industry standard DRM for both HLS and Smooth Streaming protocols.

Yospace also offers broadcast head-end solutions.  These enable stream conditioning and ad avail detection as required for dynamic ad insertion in live streaming, including automation system integration, POIS, scheduling integration, and blackout management.

STV works with Yospace and Videoplaza to deliver targeted ad content on live streams

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STV, Scotland’s leading digital company and commercial broadcaster, is working with content replacement technology provider Yospace and video ad serving and management specialist Videoplaza to deliver targeted ad content for simulcast, live streaming and VoD, in a UK first.

Using Yospace’s seamless content replacement solution will allow STV to dynamically manage its ad inventory during live streams, and monetise simulcasts across a wide range of platforms through more effective ad targeting.

The technology was tested during a week long Private Beta during August 2013 and included the simulcast of the recent England v Scotland football match at Wembley.

Earlier this year, STV announced it has selected leading global video ad serving and management platform, Videoplaza to monetise its TV content across current and future digital platforms.

Alistair Brown, Chief Technology and Platforms Officer at STV, said: “We are very excited to announce this partnership with Yospace. Videoplaza provides the technology that allows us to very effectively manage our video ad inventory across all our STV Player platforms – from iOS and Android devices to Smart TVs and YouView. Working with Yospace means we can extend this relationship to simulcast and live streaming.

Tim Sewell, CEO of Yospace, said: “We’re delighted to be partnering with STV and Videoplaza in this genuine UK first which sees simulcast finally coming of age. Adoption of our content replacement technology is enabling STV to unlock entirely new, highly targeted inventory across the full range of connected devices.”

“We’re delighted to continue our partnership with STV which continues to evolve its approach to digital TV”, commented Stephen Byrne, Commercial Director for Videoplaza. “With the live opportunity, the lines are becoming further blurred between traditional broadcast TV and digital, easing the transition of TV ad spend into the online world. In collaboration with Yospace, we can deliver a fully flexible live and simulcast advertising offering, meaning STV can take full advantage of the flow of ad spend from TV to digital.”

– Ends –

For further information, please contact the STV press office:

Eleanor Marshall
0141 300 3670 / 07803 970 143
eleanor.marshall@stv.tv

Anna Hendry
0141 300 3830 / 07921 494 654
anna.hendry@stv.tv


Notes to Editors


About STV

STV reaches over 4 million viewers each month with first class programming including soaps Emmerdale and Coronation Street, big drama productions, entertainment hits The X Factor and Britain’s Got Talent, strong home-grown productions and the most comprehensive local news service in the UK.

STV Productions is one of the UK’s leading content businesses, with ambitious plans for growth and expansion in the UK and overseas. The company has a record of success across a range of genres including drama, factual and entertainment, producing a wide range of programmes for a variety of networks, including Catchphrase and Fake Reaction for ITV1 and ITV2, ratings success Antiques Road Trip for BBC Two and drama The Poison Tree for ITV1.

STV’s digital business incorporates Scotland’s most popular commercial media website, stv.tv, home to the STV Player and comprehensive news, sport and entertainment services.

STV content is available across multi platforms including iOS, Android, PS3, Windows 8; YouView and Samsung Smart TV.


About Yospace

Founded in 1999, Yospace is a veteran of the mobile & multimedia industry. It provides a highly innovative platform allowing broadcasters, digital publishers, applications developers and mobile operators to rapidly and affordably deliver and monetise cross platform video services.

With the growing convergence of traditional broadcast and cross platform media consumption, Yospace is now a major player in content distribution and monetisation. Today Yospace provides streaming services and advertising replacement technology to broadcasters looking to retain audience loyalty and build revenues by making content available on all connected platforms and devices.

Yospace provides its solutions in the cloud as software as a service model. This allows it to provide highly scalable solutions giving its clients flexibility without being locked in to heavy costs.

Press contact: press@yospace.com.


About Videoplaza

Videoplaza powers the video advertising businesses of broadcasters, publishers and ad networks, enabling IP-delivered video advertising revenues to be maximised. Videoplaza’s sell-side ad management platform, Karbon, monetises video experiences across PCs, mobile devices, tablets, game consoles, IPTV, Smart TV and HBBTV.

Headquartered in London, with offices in Stockholm, Paris, Berlin, Cologne, Madrid, Singapore, and Bangkok, Videoplaza works with a global client base including STV (UK), M6 (FR), Canal+ (FR), SBS (NL), RTL (BEL), Sony Entertainment (IND), Vocento (ES) and TV4 (SE).

videoplaza.com | twitter.com/videoplaza |