Yospace provides IBC Award-winning solution for Medialaan

Posted on

Addressable advertising reduces ad loads and improves user experience

Amsterdam, Netherlands – 20thSeptember 2018
Belgian TV Everywhere provider Medialaan took the highly coveted IBC2018 Innovation Award for Content Distribution for its remarkable advertising management system, developed using Yospace technology. Viewers of Medialaan’s Stievie TV Everywhere service benefit from tailored advertising, allowing them to catch up on live television while only seeing commercials that are fresh and relevant.


The picture shows (left to right) Jim Greene from the network platforms group at Intel (sponsors of the awards ceremony) who presented the award, with Pieter Coucke and Petra Liesmons from Medialaan and David Springall from Yospace.

“Today’s viewers are rapidly moving online and growing used to video with lighter ad load,” said Tim Sewell of Yospace. “Medialaan took the bold step to prioritise the OTT user experience over short-term advertising revenue potential. Long-term, its advertising will command a premium because it is targeted to the individual.”

Viewers watching live channels on Stievie can rewind the live stream. What makes this solution unique is that, in startover mode, commercial breaks are made shorter by tailoring the spots to the individual, and breaks that have already been seen are made skippable, so the viewer can catch up with the live action.

While the amusing video describing the system to the audience at the IBC Awards Ceremony showed an infinite number of monkeys making the advertising selections for each viewer, the solution in fact depends upon the Yospace server-side ad insertion platform (SSAI). The result is a fully personalised, end-to-end stream management.


“Medialaan is absolutely delighted to win an IBC Innovation Award, surely the most prestigious prize in broadcast engineering,” said Peter Coucke, solution architect at Medialaan. “I would like to thank Yospace for developing a truly ground-breaking, viewer-first solution for live monetisation, and IBC recognising what is a very forward-thinking project.”

Michael Lumley, chair of the international panel of judges which selected Medialaan as one of just nine finalists across three categories, added “This year’s IBC Innovation Awards shortlist is a real global snapshot of the cutting edge of our industry, with all the hot topics of the moment represented, and entries from practically every corner of the globe. To make it to the final – and to win at IBC – is a tremendous achievement. Congratulations!”

Medialaan and Yospace launch ground-breaking Dynamic Ad Insertion project for live streaming

Posted on 2 Comments

Staines-upon-Thames, UK – 21st August 2017
Belgium’s leading commercial broadcaster, Medialaan, has chosen Yospace’s Dynamic Ad Insertion (DAI) system to monetise live channels on the new TV everywhere service, Stievie Premium.

The renewed, paying version of Stievie’s online television service is available since Monday 21st August 2017. This new Stievie Premium edition offers 18 live TV channels and catch up services, up to six days, and can be viewed on all screens: smartphone, tablet, laptop and TV screen. It is even possible to schedule recordings.

The offer includes the Medialaan channels VTM, Q2, Vitaya, CAZ, VTMKZOOM, KADET and Qmusic; VRT channels Eén, Canvas and Ketnet; SBS channels VIER, VIJF and ZES; complemented by Discovery channels Eurosport, TLC and Discovery and the channels provided by FOX: National Geographic and Nat Geo Wild. All of these stations together account for almost 90% of the audience watching television in Flanders. This package is available for €9.99 euros a month.

The project is particularly innovative because it enables “start-over” streams. In what is a world-first, viewers are able to use scrub controls to rewind a live stream in a program. Ad breaks for viewers using this capability are made shorter so they are able to catch up with the real-time live programming.

Pieter Coucke, solution architect at Medialaan, says: “We want to make a difference as a media company and extend our strengths in linear broadcasting to the always-connected online world through radical innovation.”

Yospace’s award-winning platform allows advertising to be served in live channels online in a way that is so seamless that it is true to the user experience of broadcast television, while allowing new ads to be curated to the interests of each viewer.

Coucke continues: “In essence we wanted to improve the user experience. By replacing ads that are shown on TV with personalised ads, customers watching the same live stream online have a much more compelling service.”

Edward New, Commercial Director at Yospace, says: “Yospace is the global leader in server-side Dynamic Ad Insertion for live streams. We were the first to publicly test the technology, the first to announce a commercial launch, and the first to deliver a full sporting season of top-flight football.”

“The project with Medialaan has taken the technology to a completely new level of sophistication that has not been seen anywhere before. The forward-thinking attitude of Medialaan has helped engineer a step change in live television.”

Stievie Premium is available on iOS, Android and web platforms.