Inside Secure and Yospace Develop Innovative Approach to Bypass Ad Blockers

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Tracking pixels on device with Inside Secure’s ad protection solution and Yospace’s platform help publishers maximize their revenues

Aix-en-Provence, France, and Surrey, United Kingdom, April 4, 2018 – Inside Secure(Euronext Paris: INSD), at the heart of security solutions for mobile and connected devices, today announces that it has joined with Yospace, a stream management innovator specializing in server-side dynamic ad insertion in live and on-demand streaming, to create a solution that can route tracking pixels on the device through Inside Secure’s ad protection technology, effectively bypassing disruptive ad blockers.

Without a solution to significantly thwart ad blocking, it is estimated that publishers alone will lose $75 billion by 2020, according to research published by Ovum. The innovative approach developed by Inside Secure and Yospace to safely feed back tracking pixels from the device will dramatically improve overall ad protection. Currently, server-side stitching can bypass ad blockers but is still exposed to threats when accompanying client-side ad tracking pixels must be reported back to ad servers. And with only server-side protection, ad inventories cannot be accurately assessed and measured.

Inside Secure’s leading Ad Protect solution provides: ad reporting integrity, preventing ad blockers from tampering with ad-display information reported back to operators; ad display enforcement both for server-side and client-side ad insertion, notifying users that ad-blocking apps must be removed before viewing content or simply by-passing ad blockers silently; and ad blocker AI, continuously updating ad-block detection, future-proofing operators from invading ad-blocker hacks.

These capabilities feed well into the significant advantages of Yospace’s Server-Side Ad Insertion (SSAI) platform: a seamless user experience; one-to-one addressability with real-time measurement; reliability and scale where millions of ad calls are made per ad break; and the ability to plan for unexpected ad breaks that can happen at a critical time, such as a time-out in a sports match.

“There are numerous benefits to performing ad stitching on the server-side, not least the ability to bypass ad blockers, but if client-side tracking is detectable then it poses a risk to ad revenues,” said David Springall, chief technical officer and founder at Yospace.  “The innovative work we’re doing with Inside Secure, one of the leading names in content protection across the globe, will give broadcasters and publishers the peace of mind that ad views are being accurately measured.”

“Partnering with Yospace to help customers successfully monetize their precious assets is an important next step for us in protecting the digital ecosystem from ad blockers,” said Simon Blake-Wilson, chief operating officer of Inside Secure. “We are pleased to have worked with Yospace and their advanced ad insertion platform to provide a client-side solution that will be a game changer in ad protection.”


– Ends –

 

About Inside Secure

Inside Secure (Euronext Paris – INSD) is at the heart of security solutions for mobile and connected devices, providing software, silicon IP, tools, services, and know-how needed to protect customers’ transactions, ID, content, applications, and communications. With its deep security expertise and experience, the company delivers products having advanced and differentiated technical capabilities that span the entire range of security requirement levels to serve the demanding markets of network security, IoT and System-on-Chip security, video content and entertainment, mobile payment and banking, enterprise and telecom. Inside Secure’s technology protects solutions for a broad range of customers including service providers, operators, content distributors, security system integrators, device makers and semiconductor manufacturers. For more information, visit www.insidesecure.com

 

About Yospace

Yospace is the foremost provider of Dynamic Ad Insertion technology in the world today.  Its server-side solution allows live streams and on demand content to be monetised in a way that is true to the user experience of broadcast television, while allowing advertising to be curated to the interests of the individual viewer.

Yospace services major broadcasters and network operators across the globe, including DIRECTV in the US; Sky Media, ITV, BT Sport, Channel 4 and STV in the UK; Canal 13 in Chile; TV4 in Sweden; Seven West Media, The Nine Network and Network Ten in Australia.

 

Yospace and Medialaan shortlisted for The Connies 2018

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Yospace and Medialaan have been shortlisted for “The Connies”, one of the most prestigious awards on the calendar for OTT broadcasting.  This is the third year running that Yospace’s solution has been shortlisted, having won awards for Dynamic Ad Insertion in 2016 with Channel 4 and 2017 with Sky.

Shortlisted in the “Contribution to User Experience – TV & Video” category, the entry recognises innovation in launching “non-linear startover” for live channels on Medialaan’s “Stievie” app, a service which allows ad breaks to be made shorter for viewers in “startover” mode to allow them to catch up with the live broadcast.  Read more about the project here.

Read the full shortlist here:
https://mediatel.co.uk/newsline/2018/03/20/connies-2018-shortlist-announced/

The winners will be announced in a ceremony in London on 8th May.

Akamai and Yospace bowl up dynamic ad insertion for live cricket with SonyLIV

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Bengaluru, India – March 15, 2018 – Akamai Technologies, Inc. (NASDAQ: AKAM), the world’s largest and most trusted cloud delivery platform, today announced that SonyLIV, the premium Video on Demand (VOD) service by Sony Pictures Networks India (SPN), providing multi-screen engagement to users on all devices, leveraged Akamai’s Dynamic Ad Insertion capabilities during the India-South Africa cricket series held over January and February 2018.

SonyLIV was the official and exclusive mobile and internet broadcaster for the India Tour of South Africa series and delivered it to millions of users seamlessly across a variety of devices. Digital advertisers gained the most through the course of the series, with Akamai’s Dynamic Ad Insertion delivering targeted advertisements during the live stream. With this partnership SonyLIV achieved a near 100% ad fill rate without compromising on the viewing experience for users.

Pitch Madison’s Advertising Report for 2018[1] projects advertising spend on digital platforms is to reach Rs.11,629 crores in 2018, representing a 19.5% increase over the Rs.9,303 crores spent in 2017. In 2017, the spend on mobile was 78% (Rs.7,256 crores) of the total digital outlay. Video represented 35% (Rs.3,300 crores) of the total spend. This indicates a strong reflection of growing consumer trends in the country. A report[2] by MoMagic Technologies found that 40% of Indians prefer to watch advertisement videos on their mobile phones over other media. Additionally, as per IDC[3], India is the fastest growing smartphone market globally with a total of 124 million units shipped in 2017.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintaining a TV-like experience for viewers at scale. Server-side ad insertion, in which advertisements are stitched into content from the server-side, is intended to offer numerous benefits to advertisers, content providers and consumers, including:

  • Reliability and limitless scale for linear broadcast-size television audiences
  • Increased device reach with faster time to market
  • Improved viewing experiences and resiliency to ad blocking
  • Enhanced operational visibility through analytics

Sidharth Pisharoti, Regional Vice President, Media, Asia Pacific and Japan, Akamai Technologies said, “SonyLIV has a vast library of original content. However, in India, few entertainment options have the capability to attract mass audiences like cricket. While the challenge on the one hand is to keep audiences engaged with a TV-like experience, the equally hard part is ensuring that advertisers see value in leveraging digital platforms to drive views and consequently, revenue through advertisements. With Akamai’s capabilities, we were able to successfully deliver what audiences and advertisers wanted over the course of the India-South Africa series.”

Uday Sodhi, EVP and Business Head, Digital Business, Sony Pictures Networks (SPN) added “The India Tour of South Africa series was a huge success for SonyLIV and our audiences had a seamless experience throughout. We partnered with Akamai and leveraged their technology and added it to our already existing capabilities. The series was a huge hit with all the brands we associated with.”

With video poised to be the largest driver of internet traffic in the country by 2021[4], opportunities for publishers and advertisers in this space are only set to grow.

###

[1] Pitch Madison Advertising Report 2018
[2] 40% of Indians prefer video ads on mobile phones: Survey
[3] India Smartphone Market Finishes Strong with 124 Million Total Shipment Units in 2017 After a Brief Slowdown in 2016, says IDC
[4] Cisco VNI Forecast Highlights Tool


About Akamai

As the world’s largest and most trusted cloud delivery platform, Akamai makes it easier for its customers to provide the best and most secure digital experiences on any device, anytime, anywhere. Akamai’s massively distributed platform is unparalleled in scale with over 200,000 servers across 130 countries, giving customers superior performance and threat protection. Akamai’s portfolio of web and mobile performance, cloud security, enterprise access, and video delivery solutions are supported by exceptional customer service and 24/7 monitoring. To learn why the top financial institutions, e-commerce leaders, media & entertainment providers, and government organizations trust Akamai please visit www.akamai.comblogs.akamai.com, or @Akamai on Twitter.

 

About SonyLIV

SonyLIV is the first premium Video on demand (VOD) service by Sony Pictures Networks’ (SPN) providing multi-screen engagement for users on all devices. Launched in January 2013, it enables users to discover 20 years of rich content from the network channels of Sony Pictures Networks India Pvt Ltd. It also provides a rich array of movies, strong line-up of events across all sports, shows, music, product reviews.

With over 40 million app downloads so far, SonyLIV is the first amongst its competition to provide original exclusive premium content. As a true pioneer in its space, SonyLIV launched India’s first-ever original show exclusively for the online platform earlier this year. With #LoveBytes, it became the country’s first digital video-on- demand (VOD) platform to introduce an innovation of this nature. SonyLIV also launched YOLO – You Only Live Once, the first-ever regional language web-series on an OTT platform in India and LIV FIT the first-ever health and wellness segment on an OTT platform in the country. In October 2016, SonyLIV also introduced LIV Kids as its premium content especially designed for children. The digital platform is a home to over 4000 hours of food content making it the one stop destination for food lovers.

Streaming the biggest football tournament of 2017 – U-17 FIFA World Cup India 2017 and making SonyLIV the most preferred online destination for football fans.

Seven Report 66% YOY Growth for Live Simulcast at FTVA Australia

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Yospace sponsored Mediatel’s inaugural Future TV Advertising Forum in Sydney last month and were very pleased to be associated with such a strong event for broadcasters and advertisers alike.

Our CTO and Founder David Springall co-presented a case study with James Bayes, Digital Sales Director – OTT Video at Seven West Media at the event.  Seven launched Dynamic Ad Insertion for live simulcast with Yospace for the Australian Open in January 2017 and reported a 68% year-on-year increase in streamed minutes for this year’s event.  There were 107.5m total streamed minutes across the fortnight this year, with 10.6m of those on the Men’s Final day alone.

James also reported figures for the Superbowl (viewing minutes up 65% YOY), Olympic Winter Games (57.3m total live streamed minutes) and 2017 Melbourne Cup, which generated a 66% YOY increase in streamed minutes (11m in total), with a 22% increase in the number of users.  These figures demonstrate that significantly more people are streaming live content from one year to the next, and for longer too.

This growth, of course, has a positive impact on the amount of addressable inventory the broadcaster is able to open up.  James summed up the broadcaster’s attitude to online viewing and the requirement to be forward-thinking when it comes to monetisation.

“When does a stream become a river?  It’s irrefutable to think that the primary distribution method that we’re going to be experiencing in the future around video is going to be IP-delivered.  Preparing for that future of IP-delivered video content and the opportunity it creates around addressability is something that we all need to start working on and start investing in.”

He also described why live DAI in OTT streams is so appealing for advertisers.

“Premium, long-form, scripted, brand-safe video content delivered on the biggest and best screens that there are.  That’s an amazing opportunity for brands.”

“One live stream, one moment in time, multiple users all delivered a personalised advertising experience…everybody seeing a different ad based upon their profile data that they shared with us when they registered and signed in, and then coming back and everybody sharing that same linear experience.”

Thanks to James and Seven for co-presenting with us, and thanks to Mediatel for organising another excellent addition to it’s FTVA series.

You can watch the full presentation here (registration required):
https://www.ustream.tv/recorded/113134288

 

Yospace and Seven extend their partnership to a long-term agreement for Dynamic Ad Insertion into live OTT channels to accelerate Addressable TV at Scale

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Sydney, Australia, Staines-upon-Thames, UK – 7th February 2018

Yospace and Seven extend their innovative partnership into a long-term agreement for enabling Dynamic Ad Insertion into live OTT channels at scale.

Yospace’s platform, the world’s foremost server-side DAI technology, allows Seven, the leading commercial broadcaster in Australia, to open up online ad breaks in live OTT streams in a way that is as seamless to the viewer as on broadcast television, with true one-to-one addressability at scale.

The system was used by Seven for the 2017 Australian Open (part of the Summer of 7Tennis season), during which ad breaks were editorially triggered.  There has since been a full integration between Yospace’s platform and the Imagine D Series automation system that drives the broadcaster’s linear TV channels, meaning that DAI can be applied 24/7.

This latest iteration of DAI was launched last year for the Rugby League World Cup in October, for which online streaming and resulting advertising opportunities were much higher than expected.  In further evidence of the proliferation of live streaming audiences, total minutes viewed during this year’s Australian Open, for which DAI was applied across sixteen simultaneous online channels, were double Seven’s expectations.

According to OzTAM, Australia’s official source of television audience measurement, 7Tennis occupied all top ten Video Player Measurement positions during the tournament.  Similar ratings are expected as Seven looks ahead to major sporting events that includes this month’s Winter Olympic Games and the Commonwealth Games, which are to be held on Australia’s Gold Coast in April.

Clive Dickens, Chief Digital Officer at Seven West Media, said: “We’re seeing emotionally-invested viewers with a high propensity to stream.  Average user sessions on web during the Australian Open were over 30mins.”

The automation integration also allows Yospace to automatically create VOD assets, making them available to Seven’s viewers for catch-up within minutes of a live programme’s end.  Ad markers in the VOD assets are retained from the live stream, allowing new advertising to be delivered whenever the catch-up content is viewed.

David Springall, Chief Technical Officer and Founder at Yospace, said: “Working together with Seven on major events such as the Australian Open and Rugby League World Cup has allowed us to set new standards for addressable advertising over OTT.  We’re delighted to be extending our partnership and enabling dynamic ad insertion across their channels 24/7.”

Yospace and Seven are presenting together at the Future TV Advertising Forum in Sydney on 22nd February.  Find out more here.

Why addressable advertising is dependent on centralised ad copy

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Yospace recently presented a paper with Adstream called “Translating Broadcast Ad Copy Principles to the Dynamic Ad Insertion Age” at the excellent Streaming Tech Sweden event.  A video of the presentation was published this week and you can watch it here.

The paper calls for a centralised system for managing and delivering ad copy online.  In the traditional broadcast world ad copy is centrally managed to help ensure that:

1) Audio and video levels are up to standard
2) All ad creatives are rights-cleared and their contents is logged
3) There is reliable and effective measurement of ad views

These principles need to be carried across to the online world if broadcast channels are to continue to be the primary home for big advertiser spending.  There is also a huge amount of revenue potential in data-driven advertising and programmatic workflows, but the potential can only be realised if there is a centralised system for managing ad copy, metadata and measurement.

Find out more and download the paper here.

 

TV4 and Yospace achieve Swedish first with server-side Dynamic Ad Insertion for live channels

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London, 1st November 2017 – Sweden’s largest commercial broadcaster, TV4, has chosen Yospace’s award-winning Dynamic Ad Insertion solution to monetise live channels on its TV everywhere platform, TV4 Play.

In a first for the Swedish market, TV4 is using Yospace’s server-side DAI system to open up new inventory across its live streams in a way that provides a seamless online television experience for the platform’s 3 million registered viewers.

The companies began working together in 2014, when server-side Dynamic Ad Insertion was launched on TV4 Play’s catch-up content on Apple TV and Chromecast devices.  By extending the technology to live, TV4 is able to implement a long-term business case across a format that could only previously be monetised through limited, pre-roll advertising opportunities.

The system is available on TV4 Play on iOS and Android devices, and is launching across HTML5 for web this month.

“We were looking for a solution to transform our broadcasting business into the digital age and Yospace provides us with key technology to achieve that,” said Marcus Lindén, Head of Development & Integrations at Bonnier Broadcasting.  “Yospace was also a good fit in our best of breed strategy and proved themselves to be a nicely crafted puzzle piece into how we want to build our software stack.”

“We’re delighted to be working with TV4 on this first launch of server-side DAI for live channels in Sweden,” said Edward New, Commercial Director at Yospace.  “Live television is at the heart of broadcasting and Yospace’s platform has become an essential tool in monetising broadcaster’s channels online, in the UK and mainland Europe, and across the globe.”

TV4 Play for web can be accessed at https://www.tv4play.se and the app is available on all the major connected devices.

TV4 and Yospace will be speaking at Streaming Tech Sweden event on 22nd November.  Visit the website for details: www.streamingtech.se

 

 

Yospace to present Ad Copy Management paper at Streaming Tech Sweden

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Staines-upon-Thames – 30th October 2017
Yospace CTO David Springall is to present a paper, entitled “Translating Broadcast Ad Copy Principles to the Dynamic Ad Insertion Age”, at Streaming Tech Sweden.

The paper, which will be co-presented with Adstream CTO Andy Jones, looks at the ability to exploit hyper-targeting and programmatic advertising through Dynamic Ad Insertion and the need for effective ad copy management in the online arena, covering factors such as commercial rights, regulations and technical specifications, to fully exploit these new revenue opportunities.

Streaming Tech Sweden takes place in Stockholm on 22nd November.
Visit the website for more information and tickets:
https://www.streamingtech.se

“Translating Broadcast Ad Copy Principles to the Dynamic Ad Insertion Age” was originally presented at NAB 2017.  Download your copy here.

Yospace Announces Dynamic Ad Insertion Technology Support for Harmonic VOS™ Media Processing Platform

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Staines-upon-Thames, UK – 18th October 2017
Yospace has announced support of server-side Dynamic Ad Insertion for Harmonic’s VOS™-powered solutions, including VOS Cloud media processing platform, VOS 360 managed service, Electra™ X2 advanced media processor and Electra XVM virtualized media processor. This support will significantly accelerate time to market for new broadcast and OTT providers wishing to monetise their streams.

Yospace is the world’s leading provider of server-side Dynamic Ad Insertion. The technology allows broadcasters to delivery advertising across live and VOD OTT streams. The accuracy and seamlessness of ad stitching matches that of television and ads can be made more relevant to the viewer through hyper-targeting. Yospace customers typically see view-through rates over 95% as a result.

David Springall, CTO of Yospace, said: “Harmonic is among the most highly respected providers of media processing systems in the world and the VOS™ platform is a major element of its solutions portfolio. When combined with Yospace’s technology, providers are able unlock premium advertising revenue within a true TV-like OTT stream.”

New research finds significant untapped revenue potential in live IP-delivered television

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Staines-upon-Thames, UK – 07 September 2017
Yospace, the industry leader in dynamic ad insertion (DAI) technology, has sponsored a research programme that has found live programming still holds significant value among both consumers and broadcasters, and that the untapped advertising potential of live IP-delivered television must be realised in the near future in order to counter the threat posed by major internet media companies.

The findings come from a research paper conducted by international research consultancy MTM, looking specifically at the growth of live IP-delivered television in Europe and the advanced advertising opportunities that are being created as a result.

The paper found that live event programming — such as major sports events and reality television — plays a major role in the popularity of live IP-delivered television, accounting for approximately 70% of simulcast viewing on broadcasters’ OTT video services in the UK. On a wider scale, live and linear TV accounts for 60% of total video viewing in the UK market.

Tim Sewell, CEO, Yospace, says: “We are living in what many TV executives are calling the ‘golden age of TV’, and this research proves that there is robust demand for a strong supply of high-quality TV content. Although this content is now being delivered in numerous ways, broadcasters still see the incredible power that live, linear TV still has in attracting concurrent audiences at scale as unique.”

The research paper also predicts that major internet media companies such as Amazon, Facebook and Google will dramatically scale up their investments in live TV as they attempt to extend their offerings. In particular, the acquisition of rights to premium live events among these companies is expected to increase significantly.

However, despite the threat of increased competition, most TV executives interviewed as part of the research programme continue to be optimistic about the commercial prospects for linear and live IP-delivered TV. This is providing that broadcasters and pay TV platforms can develop advanced TV advertising capabilities, such as DAI, that leverage first-party data in order to grow their businesses and defend against online competition.

“In order to stave off the competition, broadcasters need to ‘supercharge’ their live IP simulcast advertising with the next generation of advertising technology. Certain broadcasters have already invested heavily in data-driven targeting and DAI technology, and others will probably look to follow suit in order to protect the revenues afforded by live, linear television as it moves to a digital environment.”

The research programme included a round-table seminar of 20 of Europe’s leading TV executives and a series of one-on-one interviews. The full findings can be downloaded from the Yospace website:
http://www.yospace.com/future-of-live-and-linear-video

Yospace will be exhibiting at IBC on stand 14.C18, and members of the team will be available to discuss the report findings further.