Yospace to demonstrate the world’s most scalable and trusted server-side ad insertion platform at IBC

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The global leader in SSAI achieved unprecedented scale for one-to-one addressable streams during the World Cup, recording a peak of over 1.5 million simultaneous viewers.

Staines-upon-Thames, UK – 30th August 2018
Yospace is to showcase its award-winning server-side ad insertion system at IBC (stand 14.G14).  The technology, also known as dynamic ad insertion or SSAI, has undergone a transformation in the last couple of years as audiences embracing OTT have been met by advertisers keen to exploit the opportunities of digital.

This summer’s World Cup tested the technology in the most demanding setting: major live event television.  Many streaming records were broken during the tournament, with the world’s largest CDN, Akamai, reporting that they delivered more video data in the 10 days of the group stage than during the entire 2014 tournament.  In keeping with overall trends, Yospace saw huge growth among SSAImonetised streams too.

Scottish broadcaster STV launched server-side ad insertion for the 2014 World Cup, the first in Europe to do so. They saw a five-fold increase in peak concurrent, or simultaneous, viewers watching personalised SSAI-enabled streams during the 2018 tournament, with viewers this year also able to enjoy all the action in HD.  Average viewing time increased, too, pointing to an audience that was more engaged with the content they were watching.  This resulted in two extra ad spots being opened up per viewer session.

Live events make the most engaging television because all viewers share the same experience. Dynamic ad placement opportunities are more valuable to the rights-holder as a result, but they are also more challenging to optimise in the programmatic ad marketplace because ad breaks occur for all viewers at the same time.

Peak concurrency during the tournament was recorded at over 1.5 million, which occurred during the dramatic penalty shoot-out between England and Colombia. Rather than delivering one ad for all, Yospace triggered many millions of ad requests for an ad break that was watched simultaneously by all viewers around the world.

Yospace is able to do this because it manages each viewer session.  When an ad break is detected a call is made out to an ad server on behalf of each user.  The ad server manages which ads are to be delivered to which viewer and will often make further calls out to the wider ad marketplace, where live auctions drive the highest possible CPM rate for the rights-holder.

All of the responses have to be managed within the strict timeframes of live broadcasting in order to maintain a TV-like viewer experience.  Yospace’s advanced technology succeeds where others don’t because it is able to make ad calls in advance of an ad break happening, allowing the ad server and wider programmatic marketplace the time they need to respond.  Given sufficient time, fill-rates are higher and the true value of each ad placement opportunity is realised.

The system also caters for the unexpected moments in major live events, which are often the most valuable but hardest to access.  The biggest surge in SSAI traffic for Yospace during the World Cup was in the knock-out game between Croatia and Denmark, when audiences across the globe doubled during the period from the end of extra-time to the start of a sudden-death penalty shoot-out – a window of just a few minutes.  The ad break just before penalties began suddenly became highly valuable and was successfully monetised by Yospace’s platform.

David Springall, CTO and Founder of Yospace: “Our technology has been, and continues to be, developed in tandem with the evolution of OTT streaming and advertising to the point that technical advancements from Yospace today are advancements for SSAI technology as a whole.”

Tim Sewell, CEO of Yospace: “Our SSAI platform was first to market in 2010 and today we stand as the only dedicated vendor with a proven track record for delivering at scale.  The system has been architected to address the unique challenges the programmatic marketplace introduces to live streaming, and our continued focus on SSAI means we remain out in front when it comes to the development of the technology, as demonstrated by our continued adoption and loyal global customer base. Our World Cup figures show that our global reach is second to none.”

More from Yospace at IBC:

IBC Innovation Awards with Medialaan:Yospace is a finalist at the highly-respected IBC Innovation Awards for its work on reducing ad loads in live OTT streams for the leading Belgian broadcaster.

Programmatic Demo:Working with SpotX, Yospace are demonstrating live SSAI with one-to-one addressability and programmatic trading.

Turnkey Scaling:Yospace is demonstrating its turnkey solution for scaling up channels to support major events.  Editors are able to track viewing figures across live streams in order to place advertising in the most valuable slots.

Visit Yospace at IBC: 14.G14
Schedule a demo: www.yospace.com/ibc18

Yospace and BT Sport shortlisted for The Sports Technology Awards

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Staines-upon-Thames, UK – 15th February 2018

Yospace and BT Sport have been shortlisted for the 2018 Sports Technology Awards for Server-side Dynamic Ad Insertion into live channels on BT Sport’s OTT platforms.  They are listed in the Most Innovative Sports Partnership category.

The project has earned particular praise for the way in which addressable advertising is applied at scale.  By developing a cutting-edge “pre-fetch” system, Yospace is able to prepare for ad breaks ahead of time, giving ad decisioning systems a longer window in which to respond.  In an environment where millions of viewers could be watching simultaneously, this development ensures a reliable and scalable ad experience for all concerned.

The project has already been recognised by the broadcast industry, at the 2017 Content Innovation Awards, and Yospace is delighted to be earning wider recognition for what was a truly innovative partnership.

Read the full shortlist here:
https://www.sportstechnologyawards.com/news/2018-shortlist

Reflections on 2017: Another Bumper Year

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It’s been another busy year here at Yospace. Many happy returns to all our customers, partners and everyone we’ve worked with or met with in 2017.

Here are some of the many highlights of a memorable year:

Customer launches
We were delighted to add 8 customer launches to further grow our global footprint for live DAI.

We also agreed a long-term extension with BT Sport, ensuring that Yospace will continue to monetise all the biggest commercial sporting events in the UK.

Major events
Australian Open
6 Nations
Premier League (full season)
Champions League (full season)
T20 cricket
Rugby League World Cup

Awards
We were delighted to be recognised again at Mediatel’s Connected Consumer Awards (with Sky Media) and Digital TV Europe’s Content Innovation Awards (with BT Sport).  We were the first company to win at the CIAs two years running – a fantastic achievement!

Future of live and linear video
This research programme, conducted with MTM across Europe and the US, asks broadcasters what needs to be done to compete effectively with the major internet companies for ad spend online.
Download the findings here

Ad copy management
We presented a paper at NAB that called for a centralised approach to the management, delivery and measurement of ad copy in the digital world.  This will surely become an even bigger topic for discussion in 2018.
Download the paper here

We’re looking forward to catching up in the new year.  In Q1 we’ll be at CES, Future TV Advertising Forum Sydney and NAB – contact us if you’d like to meet.

See you in 2018!

Advanced advertising is imperative for broadcasters looking to compete with major internet players, according to report

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London, UK – 29th November 2017

Leading international research and strategy consultancy MTM releases a report today that explores US industry perspectives on the future of live and linear broadcasting in an OTT world.

The research, sponsored by Yospace, found that US TV executives are bullish about the prospects for live and linear channels, despite intensifying competition for audiences and ad spend.  Live and linear TV is unique in offering mass concurrent audiences and, as the online market fragments, the value of that reach is growing – delivering “immense value” according to US executives.

“The way to remain socially relevant is to be live. A live viewer will be tweeting about it, and telling their friends the next day.  That’s hugely valuable to broadcasters because it creates an affinity for their channel – and it’s valuable to advertisers.” – US broadcaster

However, central to enhancing this value, according to the study, is the need to invest in advanced TV advertising (ATVA) technology.  TV executives are increasingly looking to develop and deploy addressable solutions over IP networks delivered to connected devices and, crucially, Smart TVs.

By contrast, the wider development of ATVA capabilities on TV platforms will require broadcasters and MVPDs to strike partnerships and commercial agreements, as required, to bring data and inventory together – partnerships that have proven challenging to establish.

Despite the challenges in striking these partnerships, there is a widespread desire to move quickly to combat the threat to premium content rights posed by the major internet companies. TV executives see four key priorities for the US industry:

  1. Enhance the linear consumer experience with fewer – but more relevant – TV ads, to retain audiences
  2. Apply data and addressable solutions to linear streams, to maximize the value of the inventory delivered over their IP-based services
  3. Collaborate, where appropriate, to provide cross-publisher solutions to advertisers, reducing market fragmentation
  4. Work with MVPDs to enable the roll out of ATVA solutions on TV platforms, across a wider range of inventory.

“Negotiations are all about what we can do together and how we can partner. It’s absolutely driven by a collective fear of Google, Amazon, Facebook and Apple.” – US cable network

Jon Watts, Managing Partner of MTM, said: “It’s clear that broadcasters and MVPDs are looking to advanced advertising solutions to help them compete with the data-driven offerings of the major internet companies. The question is whether they can work together and forge partnerships that unlock the insight and inventory required to deliver addressability at scale. Our research suggests that the industry is ready to move forwards and there seems to be a healthy appetite amongst executives for greater cooperation in the advanced advertising space.”

Tim Sewell, CEO of Yospace, said: “The pace of change in the broadcast industry is such that regular check-ins on the state of the marketplace are essential.  It’s noticeable in this report how the broadcast industry is coming together to forge a common path and looking to adopt common technologies and standards to realize the full potential of addressable TV.  This is a fascinating period in the long history of live and linear television — broadcasters are realising the immense value of live content, which is why we’re seeing the major internet companies jump in — and through collaboration, I believe it has a very bright future.”

The research paper, entitled “The imperative for addressability in live and linear video,” was informed by a seminar in New York attended by leading US TV and agency executives. This was supplemented by a series of one-to-one interviews discussing the current state of the live and linear TV market, its future in the digital landscape and the steps required for broadcasters to protect and enhance market share.  It follows a European-focused report that was published earlier in the year.

Download the new paper here.

TV4 and Yospace achieve Swedish first with server-side Dynamic Ad Insertion for live channels

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London, 1st November 2017 – Sweden’s largest commercial broadcaster, TV4, has chosen Yospace’s award-winning Dynamic Ad Insertion solution to monetise live channels on its TV everywhere platform, TV4 Play.

In a first for the Swedish market, TV4 is using Yospace’s server-side DAI system to open up new inventory across its live streams in a way that provides a seamless online television experience for the platform’s 3 million registered viewers.

The companies began working together in 2014, when server-side Dynamic Ad Insertion was launched on TV4 Play’s catch-up content on Apple TV and Chromecast devices.  By extending the technology to live, TV4 is able to implement a long-term business case across a format that could only previously be monetised through limited, pre-roll advertising opportunities.

The system is available on TV4 Play on iOS and Android devices, and is launching across HTML5 for web this month.

“We were looking for a solution to transform our broadcasting business into the digital age and Yospace provides us with key technology to achieve that,” said Marcus Lindén, Head of Development & Integrations at Bonnier Broadcasting.  “Yospace was also a good fit in our best of breed strategy and proved themselves to be a nicely crafted puzzle piece into how we want to build our software stack.”

“We’re delighted to be working with TV4 on this first launch of server-side DAI for live channels in Sweden,” said Edward New, Commercial Director at Yospace.  “Live television is at the heart of broadcasting and Yospace’s platform has become an essential tool in monetising broadcaster’s channels online, in the UK and mainland Europe, and across the globe.”

TV4 Play for web can be accessed at https://www.tv4play.se and the app is available on all the major connected devices.

TV4 and Yospace will be speaking at Streaming Tech Sweden event on 22nd November.  Visit the website for details: www.streamingtech.se

 

 

Yospace to present Ad Copy Management paper at Streaming Tech Sweden

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Staines-upon-Thames – 30th October 2017
Yospace CTO David Springall is to present a paper, entitled “Translating Broadcast Ad Copy Principles to the Dynamic Ad Insertion Age”, at Streaming Tech Sweden.

The paper, which will be co-presented with Adstream CTO Andy Jones, looks at the ability to exploit hyper-targeting and programmatic advertising through Dynamic Ad Insertion and the need for effective ad copy management in the online arena, covering factors such as commercial rights, regulations and technical specifications, to fully exploit these new revenue opportunities.

Streaming Tech Sweden takes place in Stockholm on 22nd November.
Visit the website for more information and tickets:
https://www.streamingtech.se

“Translating Broadcast Ad Copy Principles to the Dynamic Ad Insertion Age” was originally presented at NAB 2017.  Download your copy here.

Yospace Announces Dynamic Ad Insertion Technology Support for Harmonic VOS™ Media Processing Platform

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Staines-upon-Thames, UK – 18th October 2017
Yospace has announced support of server-side Dynamic Ad Insertion for Harmonic’s VOS™-powered solutions, including VOS Cloud media processing platform, VOS 360 managed service, Electra™ X2 advanced media processor and Electra XVM virtualized media processor. This support will significantly accelerate time to market for new broadcast and OTT providers wishing to monetise their streams.

Yospace is the world’s leading provider of server-side Dynamic Ad Insertion. The technology allows broadcasters to delivery advertising across live and VOD OTT streams. The accuracy and seamlessness of ad stitching matches that of television and ads can be made more relevant to the viewer through hyper-targeting. Yospace customers typically see view-through rates over 95% as a result.

David Springall, CTO of Yospace, said: “Harmonic is among the most highly respected providers of media processing systems in the world and the VOS™ platform is a major element of its solutions portfolio. When combined with Yospace’s technology, providers are able unlock premium advertising revenue within a true TV-like OTT stream.”

Videology partner with Yospace to deliver end-to-end addressable TV advertising solution

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London – 5th September 2017
Videology, a leading software provider for converged TV and video adverting, has announced today a technology partnership with Yospace, a leading provider of Dynamic Ad Insertion solutions to broadcasters. The two companies will collaborate to offer a full end-to-end addressable advertising solution across multiple platforms and devices.

Yospace’s world-leading server-side Dynamic Ad Insertion technology for live simulcast boasts a global customer list that includes DIRECTV, ITV, Channel 4 and BT Sport. When combined with Videology’s advanced forecasting and decisioning capabilities, broadcasters can control the ads that are seen by each viewer at both an individual and household level based on not only campaign targeting, but also taking into account TV compliance rules while also maximizing yield in real time.

“We are delighted to be adding Yospace to our growing list of major technology partners around the globe. By partnering with Yospace, Videology’s clients can seamlessly leverage Yospace’s market leading platform, ultimately driving better outcomes for TV advertisers and broadcasters alike” says John Tigg, SVP Enterprise Solution at Videology.

“Fully addressable adverting sits at the forefront of broadcaster thinking now, while server-side Dynamic Ad Insertion, particularly for live simulcast, is a critical element for it. Videology have built a strong reputation both in advanced inventory optimisation and forecasting as well as a robust programmatic infrastructure. We’re delighted to welcome them as a partner.” Says Tim Sewell, CEO at Yospace.

Videology and Yospace will be presenting a demonstration of their combined platforms on Yospace’s stand at IBC. Find them at 14.C18 in the Content Everywhere Hall.

Medialaan and Yospace launch ground-breaking Dynamic Ad Insertion project for live streaming

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Staines-upon-Thames, UK – 21st August 2017
Belgium’s leading commercial broadcaster, Medialaan, has chosen Yospace’s Dynamic Ad Insertion (DAI) system to monetise live channels on the new TV everywhere service, Stievie Premium.

The renewed, paying version of Stievie’s online television service is available since Monday 21st August 2017. This new Stievie Premium edition offers 18 live TV channels and catch up services, up to six days, and can be viewed on all screens: smartphone, tablet, laptop and TV screen. It is even possible to schedule recordings.

The offer includes the Medialaan channels VTM, Q2, Vitaya, CAZ, VTMKZOOM, KADET and Qmusic; VRT channels Eén, Canvas and Ketnet; SBS channels VIER, VIJF and ZES; complemented by Discovery channels Eurosport, TLC and Discovery and the channels provided by FOX: National Geographic and Nat Geo Wild. All of these stations together account for almost 90% of the audience watching television in Flanders. This package is available for €9.99 euros a month.

The project is particularly innovative because it enables “start-over” streams. In what is a world-first, viewers are able to use scrub controls to rewind a live stream in a program. Ad breaks for viewers using this capability are made shorter so they are able to catch up with the real-time live programming.

Pieter Coucke, solution architect at Medialaan, says: “We want to make a difference as a media company and extend our strengths in linear broadcasting to the always-connected online world through radical innovation.”

Yospace’s award-winning platform allows advertising to be served in live channels online in a way that is so seamless that it is true to the user experience of broadcast television, while allowing new ads to be curated to the interests of each viewer.

Coucke continues: “In essence we wanted to improve the user experience. By replacing ads that are shown on TV with personalised ads, customers watching the same live stream online have a much more compelling service.”

Edward New, Commercial Director at Yospace, says: “Yospace is the global leader in server-side Dynamic Ad Insertion for live streams. We were the first to publicly test the technology, the first to announce a commercial launch, and the first to deliver a full sporting season of top-flight football.”

“The project with Medialaan has taken the technology to a completely new level of sophistication that has not been seen anywhere before. The forward-thinking attitude of Medialaan has helped engineer a step change in live television.”

Stievie Premium is available on iOS, Android and web platforms.