Yospace to demonstrate the world’s most scalable and trusted server-side ad insertion platform at IBC

Posted on

The global leader in SSAI achieved unprecedented scale for one-to-one addressable streams during the World Cup, recording a peak of over 1.5 million simultaneous viewers.

Staines-upon-Thames, UK – 30th August 2018
Yospace is to showcase its award-winning server-side ad insertion system at IBC (stand 14.G14).  The technology, also known as dynamic ad insertion or SSAI, has undergone a transformation in the last couple of years as audiences embracing OTT have been met by advertisers keen to exploit the opportunities of digital.

This summer’s World Cup tested the technology in the most demanding setting: major live event television.  Many streaming records were broken during the tournament, with the world’s largest CDN, Akamai, reporting that they delivered more video data in the 10 days of the group stage than during the entire 2014 tournament.  In keeping with overall trends, Yospace saw huge growth among SSAImonetised streams too.

Scottish broadcaster STV launched server-side ad insertion for the 2014 World Cup, the first in Europe to do so. They saw a five-fold increase in peak concurrent, or simultaneous, viewers watching personalised SSAI-enabled streams during the 2018 tournament, with viewers this year also able to enjoy all the action in HD.  Average viewing time increased, too, pointing to an audience that was more engaged with the content they were watching.  This resulted in two extra ad spots being opened up per viewer session.

Live events make the most engaging television because all viewers share the same experience. Dynamic ad placement opportunities are more valuable to the rights-holder as a result, but they are also more challenging to optimise in the programmatic ad marketplace because ad breaks occur for all viewers at the same time.

Peak concurrency during the tournament was recorded at over 1.5 million, which occurred during the dramatic penalty shoot-out between England and Colombia. Rather than delivering one ad for all, Yospace triggered many millions of ad requests for an ad break that was watched simultaneously by all viewers around the world.

Yospace is able to do this because it manages each viewer session.  When an ad break is detected a call is made out to an ad server on behalf of each user.  The ad server manages which ads are to be delivered to which viewer and will often make further calls out to the wider ad marketplace, where live auctions drive the highest possible CPM rate for the rights-holder.

All of the responses have to be managed within the strict timeframes of live broadcasting in order to maintain a TV-like viewer experience.  Yospace’s advanced technology succeeds where others don’t because it is able to make ad calls in advance of an ad break happening, allowing the ad server and wider programmatic marketplace the time they need to respond.  Given sufficient time, fill-rates are higher and the true value of each ad placement opportunity is realised.

The system also caters for the unexpected moments in major live events, which are often the most valuable but hardest to access.  The biggest surge in SSAI traffic for Yospace during the World Cup was in the knock-out game between Croatia and Denmark, when audiences across the globe doubled during the period from the end of extra-time to the start of a sudden-death penalty shoot-out – a window of just a few minutes.  The ad break just before penalties began suddenly became highly valuable and was successfully monetised by Yospace’s platform.

David Springall, CTO and Founder of Yospace: “Our technology has been, and continues to be, developed in tandem with the evolution of OTT streaming and advertising to the point that technical advancements from Yospace today are advancements for SSAI technology as a whole.”

Tim Sewell, CEO of Yospace: “Our SSAI platform was first to market in 2010 and today we stand as the only dedicated vendor with a proven track record for delivering at scale.  The system has been architected to address the unique challenges the programmatic marketplace introduces to live streaming, and our continued focus on SSAI means we remain out in front when it comes to the development of the technology, as demonstrated by our continued adoption and loyal global customer base. Our World Cup figures show that our global reach is second to none.”

More from Yospace at IBC:

IBC Innovation Awards with Medialaan:Yospace is a finalist at the highly-respected IBC Innovation Awards for its work on reducing ad loads in live OTT streams for the leading Belgian broadcaster.

Programmatic Demo:Working with SpotX, Yospace are demonstrating live SSAI with one-to-one addressability and programmatic trading.

Turnkey Scaling:Yospace is demonstrating its turnkey solution for scaling up channels to support major events.  Editors are able to track viewing figures across live streams in order to place advertising in the most valuable slots.

Visit Yospace at IBC: 14.G14
Schedule a demo: www.yospace.com/ibc18

Yospace and Adstream publish paper to promote Ad Copy Management

Posted on

Yospace and Adstream have published a paper, entitled “Translating Broadcast Ad Copy Principles to the Dynamic Ad Insertion Age”, to promote their findings on how to build an efficient targeted advertising structure for online broadcasting.

With TV programming increasingly available online, a door has opened for digital advertising with impressive reach and rich targeting options. This is really the first time advertisers have been able to deliver targeted ads against TV programmes. However, to achieve the same sophistication as other online channels, media, advertisers and technology providers must come together to drive standardisation.

Standardising OTT ads presents 3 major challenges:

  • Preventing lost ad space
  • Managing clearance and rights
  • Providing visibility of the results

In the white paper, which was presented at NAB 2017, Yospace and Adstream put forward their findings on what needs to be done to make efficient OTT advertising a reality.

“Translating Broadcast Ad Copy Principles to the Dynamic Ad Insertion Age” is available to download at:
http://www.yospace.com/ad-copy-management

 

Champions League Final caps a fantastic season for DAI

Posted on

Saturday’s UEFA Champions League Final was the premier sporting event of the year.  It marked the culmination of a football season in which Yospace’s Dynamic Ad Insertion platform enabled monetisation across the Premier League, UEFA Champions League and UEFA Europa League.

As a football fan it doesn’t come any bigger than the final of the Champions League.  It’s one of those events that viewers tune into no matter who they support, and the match rarely lets viewers down. Two giants of the game, in Real Madrid and Juventus, going head-to-head: one showing off the talents of the best player in the world; the other going on to score one of the all-time great team goals.

It’s easy to see why live sport is so important to a lot of broadcaster’s plans and, with the increasing number of viewers watching online, why a reliable, user-friendly online monetisation method is essential.

Come half time at a major event like the Champions League Final, we see national TV audiences go to an ad break at exactly the same moment, with a separate ad call being made on behalf of each streaming session. It’s fantastic to be able to prove the scalability of addressable DAI across multiple platforms so emphatically. I’m delighted that all our hard work is paying off.

Yospace has come a long way since our first major sports event (the Winter Olympics in 2014) and in a very short period. It’s an exciting time for the company, and I’m delighted to have so many major broadcasters across the globe on board. We’re already looking forward to next season – one in which our platform is to be used on an even larger scale.  More on that to come!