Award wins celebrate latest innovations in SSAI

Posted on

Yospace enjoyed a great start to the industry’s awards season last month, winning at both the Sports Technology Awards and The Connies, with BT Sport and Medialaan respectively.

The STA was awarded for monetising a full season of top-flight sport with server-side dynamic ad insertion.  The significance of that achievement cannot be understated.  Viewers are moving online and a reliable and scalable monetisation system is central to any broadcasters’ long-term aspirations.

Achieving scale with major live events can be particularly challenging, especially when applying any advanced level of addressability.  Yospace‘s platform provides true personalisation – that is, ad calls and measurement for each user session.  In a live stream, unlike VoD, all viewers go to an ad break simultaneously so catering for millions of ad calls is incredibly important.

Yospace developed innovative new approaches to pacing ad requests and managing peak traffic, which allows concurrent audiences to grow into the millions – all receiving DAI-enabled streams, all personalised.

The system was also successfully integrated into BT Sport’s enhanced player provided by Deltatre which allowed viewers to scrub back to important moments in a match without affecting the ability of the broadcaster to monetise.  This was only possible due to the fact that each viewer received their own personalised stream.

This last point brings me onto the Medialaan project, for which dynamic ad insertion was one part of a full stream management system that Yospace provided (not “just” SSAI).  Each viewer watching a live stream was able to scrub back to an earlier point in the channel’s timeline, switching seamlessly from live to catch-up, or “startover”, as we call it.

A viewer in startover mode is served with shorter ad breaks so they can catch up with the live channel.  And if they’re delivered an ad break that they’ve already seen then they’re free to skip it – thus reducing ad load in order to improve viewer experience.  In doing this, Medialaan were specifically catering for the next generation of viewer.

I’m very pleased that Medialaan’s forward-thinking approach has been recognised with an award. It also offered Yospace the perfect platform to demonstrate what our one-to-one DAI technology can do.

Combined with the BT Sport award, Yospace is able to show off its ability to support the three central pillars of 21stcentury broadcasting:

Viewer experience. Monetisation.  Scale.

Subscribe to Yospace’s mailing list for monthly news and insights

Yospace and Medialaan achievement recognised by The Connies

Posted on

Staines-upon-Thames, UK – 9thMay 2018
The work of Yospace and Medialaan, Belgium’s leading commercial broadcaster, has been recognised at the 2018 Connies awards ceremony.

The companies were shortlisted in the Contribution to User Experience – TV & Video Category and walked away with the Silver Award for their work on Non-Linear Startover with Dynamic Ad Insertion.

Non-Linear Startover in Medialaan’s TV Everywhere service, Stievie, allows viewers to rewind a live stream then receive shorter ad breaks to help them catch up with the live action.  Ad breaks that have already been seen are made skippable.

The technical achievement in providing a modern, personalised viewing experience like this has set a benchmark for broadcasters around the world.

John Moulding, Editor-in-Chief at Videonet: “Fully monetising online video is one of the great challenges of our age for commercial broadcasters. This solution demonstrates how it can be done while also boosting the viewing experience. Shortening ad breaks in replay mode, so that viewers can catch up with live, is bold as well as innovative.”

The award marks the third year in a row in which Yospace has won at The Connies, following wins with Sky UK in 2017 and Channel 4 in 2016.

The Connies celebrate the latest and best practice in the connected consumer marketplace and are highly respected by media agencies, media owners and technology partners across the globe.  The ceremony was held at London’s Banking Hall on 8thMay.

Read Yospace and Medialaan’s press release marking the service’s launch here.

Yospace and Medialaan shortlisted for The Connies 2018

Posted on

Yospace and Medialaan have been shortlisted for “The Connies”, one of the most prestigious awards on the calendar for OTT broadcasting.  This is the third year running that Yospace’s solution has been shortlisted, having won awards for Dynamic Ad Insertion in 2016 with Channel 4 and 2017 with Sky.

Shortlisted in the “Contribution to User Experience – TV & Video” category, the entry recognises innovation in launching “non-linear startover” for live channels on Medialaan’s “Stievie” app, a service which allows ad breaks to be made shorter for viewers in “startover” mode to allow them to catch up with the live broadcast.  Read more about the project here.

Read the full shortlist here:
https://mediatel.co.uk/newsline/2018/03/20/connies-2018-shortlist-announced/

The winners will be announced in a ceremony in London on 8th May.