BT Sport extends its relationship with Yospace for dynamic ad insertion

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Staines-upon-Thames, UK – 6th July 2017

BT Sport has agreed a multi-year extension to its relationship with Dynamic Ad Insertion technology provider, Yospace.

The announcement follows a successful 12-month period during which time Yospace enabled advert placement in over 700 major sporting events for the broadcaster, including Premier League, The Emirates FA Cup, UEFA Champions League, UEFA Europa League, Aviva Premiership Rugby, European Professional Club Rugby Champions and Challenge Cup.

Yospace’s platform allows advertising on BT’s live channels to be replaced when viewed on the revolutionary multi-platform BT Sport service. Ad stitching is performed in a way that perfectly replicates the seamlessness of the original broadcast channel, while allowing full addressability so that the relevance of the advertising to the user is enhanced.

Greg McCall, managing director TV, BT TSO, said “Yospace have enabled us to seamlessly deliver unskippable and clickable ads within BT Sport live streams across our digital platforms and we are delighted to be extending our partnership.”

Yospace CEO, Tim Sewell, said: “BT Sport is a key player in sports broadcasting and it was clear early on just how important the user experience is to its success. This attitude reflects that of Yospace, a fact that BT Sport was quick to recognise. We are delighted that our platform’s robustness has been proved so convincingly across a regular programme of major events, and that BT Sport has committed to a long-term agreement. I’m looking forward to working with them across their impressive list of sports rights in the coming years.”

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About Yospace

Yospace is the foremost provider of Dynamic Ad Insertion technology in the world today. Its server-side solution allows live streams and on demand content to be monetised in a way that is true to the user experience of broadcast television, while allowing advertising to be curated to the interests of the individual viewer.

Yospace services major broadcasters and network operators across the globe, including DIRECTV in the US; Sky Media, ITV, BT Sport, Channel 4 and STV in the UK; BFMTV in France; Canal 13 in Chile; TV4 in Sweden; Seven West Media, Seve West Media, The Nine Network and Network Ten in Australia.

www.yospace.com

 

 

Champions League Final caps a fantastic season for DAI

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Saturday’s UEFA Champions League Final was the premier sporting event of the year.  It marked the culmination of a football season in which Yospace’s Dynamic Ad Insertion platform enabled monetisation across the Premier League, UEFA Champions League and UEFA Europa League.

As a football fan it doesn’t come any bigger than the final of the Champions League.  It’s one of those events that viewers tune into no matter who they support, and the match rarely lets viewers down. Two giants of the game, in Real Madrid and Juventus, going head-to-head: one showing off the talents of the best player in the world; the other going on to score one of the all-time great team goals.

It’s easy to see why live sport is so important to a lot of broadcaster’s plans and, with the increasing number of viewers watching online, why a reliable, user-friendly online monetisation method is essential.

Come half time at a major event like the Champions League Final, we see national TV audiences go to an ad break at exactly the same moment, with a separate ad call being made on behalf of each streaming session. It’s fantastic to be able to prove the scalability of addressable DAI across multiple platforms so emphatically. I’m delighted that all our hard work is paying off.

Yospace has come a long way since our first major sports event (the Winter Olympics in 2014) and in a very short period. It’s an exciting time for the company, and I’m delighted to have so many major broadcasters across the globe on board. We’re already looking forward to next season – one in which our platform is to be used on an even larger scale.  More on that to come!