Delivering a world-class World Cup experience

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The World Cup kicks off this week: cue blanket media coverage and scores of football puns. We’ll of course be following the tournament’s progress, but will be keeping an even closer eye on how the world streams – and how broadcasters monetise – live content.

Our server-side DAI technology is being used by multiple broadcasters across four continents to monetise the 2018 World Cup, with every viewer worldwide delivered a one-to-one addressable live stream.

Major live events have driven huge innovation in the live OTT arena, particularly in monetisation and scale.  Yospace has developed an advanced system to pace ad requests, called pre-fetch, which lessens the load on ad servers during those moments when all viewers go to an ad break simultaneously – an innovation which earned Yospace a Sports Technology Award recently with BT Sport.

When it comes to monetisation of live events, scale is of course becoming increasingly important.  In 2016, a record 2.3 million people live-streamed England’s Euro 2016 win over Wales, via the BBC Sport website; more than doubling the channel’s previous audience number. This figure contributed to (another) record-breaking 14.6 million unique visitors who live-streamed Euro content on the site on a single day.  It is widely expected that these figures will be eclipsed during the World Cup.

In fact, we expect live streaming records to be broken this Summer by all host broadcasters in the UK: BBC, ITV and STV.  The latter two monetise their streams using Yospace’s server-side DAI.

On a global scale, a brief glance at Akamai’s figures are further proof of the increasing popularity of live sports streaming amongst fans: from the maximum peak traffic of 1.4Tbs generated by 2012’s Superbowl, which leaps to peak traffic of 6.9Tbp for 2014’s football World Cup.

Earlier this year Akamai set a global streaming record of 10.3 million concurrent viewers for a VIVO Indian Premier League match – another record that could well be broken in the next few weeks.  Yospace expect to break concurrency records for personalised SSAI, too.

While scale will no doubt be the focus of industry headlines, the sub-plot of the story is viewer experience and reliability.  Advertisements must be seamlessly integrated into a live stream to ensure a true TV-quality experience for millions of football fans, and – for broadcasters monetising content and advertisers relying on its success – form a frictionless component of the end-to-end delivery mechanism for live sports streaming.

Football – as with most sports – is unpredictable.  Whilst this delivers edge-of-your-seat viewing experiences to fans, these nervous moments must be the result of the outcome of the match, not the outcome of a poor viewing experience.

We’ll steer clear of predicting the winners and losers amongst this year’s World Cup qualifying teams, but one thing Yospace can reliably predict is the quality of end-user experience for many of the millions of viewers who’ll be going OTT in the coming weeks. And in turn, scoring wins for advertisers and broadcasters alike.

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Yospace delivers big audiences for dynamic advertisement replacement

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Reliability at scale transforms OTT into a true broadcast experience.

Staines-upon-Thames, 20 July 2015 – Yospace, the leading name in dynamic advertisement replacement, is using its presence at IBC2015 to demonstrate tailored advertising, catered for the individual, in live streams.  It will use real-world examples in recent events such as the XXII Olympic Winter Games, 2014 FIFA World Cup and the 2015 Copa América to demonstrate its success.

Yospace’s solution conducts the advertisement replacement server-side.  To the consumer the stream is uninterrupted, but it contains advertising tailored to the group or to the individual. By making the replacements seamless and transparent the consumer perceives a broadcast quality service, but with advertising of such relevance that they stay with the stream.

Deployments of the technology with broadcasters have shown view-through rates for dynamic advertising replacement of up to 98.7%. With the ability to incorporate interactive functions in the online advertising, such as clickable overlays, engagement is driven even further.

“What we want to emphasise with our visitors at IBC2015 is that this is not something of the future but driving significant increases in ad revenues for our customer base today” said Tim Sewell, CEO, Yospace. “Our technology is driving huge advertising views for online channels, and scales to meet the demand of very large concurrent audiences associated with must-see events.

“Our technology is robust, scalable and proven in the most demanding live environments,” he added. “Broadcasters and online content providers can maximise their revenues through tailored, dynamic ad insertion, making more services financially viable and building better audience relations.”

Yospace’s server-side insertion technology is equally well suited to post-live and on demand services. It interfaces with campaign management tools each time a programme is subsequently viewed to tailor advertisements to the region, the group and/or the individual if required.

STV Launches Live Streaming with Real-Time Ad Replacement

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STV, Scotland’s leading digital company and commercial broadcaster, has launched STV Watch Live, a new live streaming service with dynamic real time ad replacement on the STV Player.

STV Watch Live allows users in STV’s licence areas in Scotland to watch STV programmes live online, including top entertainment shows, comprehensive news and current affairs, and matches from the 2014 FIFA World Cup.

STV Watch Live is available online via STV Player and on iOS and Android mobile and tablet device.  STV Glasgow, STV’s new city TV channel, is also streamed live.

In a UK first, STV is working with Yospace, The Dynamic Ad Insertion Company (DAI), and leading global video ad serving and management specialist Videoplaza to deliver dynamic ad replacement and ad targeting across live streaming content.

Yospace’s seamless content replacement solution allows STV to manage its ad inventory during live streams and monetise these across a wide range of platforms through more effective ad targeting.

Alistair Brown, Chief Technology and Platforms Officer at STV, said: “We were delighted to launch live streaming on the STV Player in time for viewers to watch this summer’s World Cup.  STV always strives to offer content that is truly multi-platform, allowing consumers to watch their favourite STV programmes free of charge, anytime and anywhere they choose.

“With Videoplaza’s technology we can efficiently manage our video ad inventory across all our STV Player platforms, and working with Yospace means we can now extend this relationship to live streaming.”

Tim Sewell, Chief Executive Officer at Yospace, said: “The ability for broadcasters like STV to effectively monetise live streams across multiple platforms, whilst ensuring delivery of a true broadcast quality user experience, is key to the commercial success of simulcast. This is clearly never more true than during major events like the FIFA World Cup, and we’re delighted to be powering STV Live.”

“We’re very excited to play a part in enabling STV to deliver real time digital ad replacement within their live streams”, said Stephen Byrne, Commercial Director UK for Videoplaza. “We think digital ad replacement is a huge opportunity for broadcasters to provide their audiences with free access to exclusive content whilst simultaneously unlocking additional video advertising revenues, and STV has achieved another UK first with this initiative.”

– Ends –

For further information, please contact the STV press office:

Eleanor Marshall
0141 300 3670 / 07803 970 143
eleanor.marshall@stv.tv

Anna Hendry
0141 300 3830 / 07921 494 654
anna.hendry@stv.tv

Notes to Editors

About STV

STV reaches 3.6 million viewers each month with first class programming including soaps Emmerdale and Coronation Street, big drama productions, entertainment hits The X Factor and Britain’s Got Talent, strong home-grown productions and the most comprehensive local news service in the UK.

STV Productions is one of the UK’s leading content businesses, with ambitious plans for growth and expansion in the UK and overseas. The company has a record of success across a range of genres including drama, factual and entertainment, producing a wide range of programmes for a variety of networks, including Catchphrase and Fake Reaction for ITV and ITV2, ratings success Antiques Road Trip for BBC One and quiz show The Lie for STV and TV3. Upcoming productions include new entertainment show Let me Entertain You for ITV and quiz show The Link for BBC One.

STV’s digital business incorporates Scotland’s most popular commercial media website, stv.tv, home to the STV Player and comprehensive news, sport and entertainment services.

STV recently launched new digital services providing all the latest news, events, offers, pictures and videos for consumers in Scotland’s biggest cities. STV Glasgow, STV Edinburgh, STV Aberdeen and STV Dundee are available as apps, free to download and use on iOS and Android devices, and accompanied by desktop and mobile sites.

STV has secured two licences to deliver brand new city-focused TV for Glasgow and Edinburgh. STV Glasgow will launch in June 2014 with STV Edinburgh to follow.

STV content is available across multi platforms including iOS, Android, PS3, Windows 8; YouView and Samsung Smart TV.