NEWS

Yospace and SpotX showcase programmatic Dynamic Ad Insertion at NAB

Apr 4, 2017

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Yospace and SpotX have teamed up to provide a demonstration of programmatically-sold Dynamic Ad Insertion for live online television at NAB.  Book an appointment to see the demo here.Yospace is the global leader in server-side Dynamic Ad Insertion technology for live streaming, boasting a customer list that includes DIRECTV, Sky, ITV and Channel 4. When combined with SpotX’s advanced decisioning capability, adverts can be placed that are of equal or higher value to the original broadcast.“Combining the benefits of programmatic with dynamic ad insertion brings increased value to brands and broadcasters, while offering a top notch user experience for viewers,” says Allen Klosowski, VP, Mobile and Connected TV, at SpotX.Tim Sewell, CEO of Yospace added: “Server-side Dynamic Ad Insertion, particularly for live simulcast, sits at the forefront of broadcaster thinking now. Our relationship with SpotX promises one-to-one user engagement with a robustness at scale to suit major online television audiences.”SpotX is just one of numerous partners that Yospace will be collaborating with at NAB. ITOCHU Cable Systems Corporation (ICS), the leading provider of OTT streaming services in Japan, will be on the Yospace booth to demonstrate DAI for live online channels and discuss the long-term impact of DAI on digital revenues.Yospace will also be presenting with Adstream on their joint paper, “Translating Broadcast Ad Copy Management Principles to the Dynamic Ad Insertion Age”. The presentation will outline the necessary steps to exploit hyper-targeting and full programmatic delivery in an online broadcasting environment.Finally, NAB attendees will be able to see Yospace’s technology in action on the Keepixo booth (SU9102CM), following the announcement that the two company’s systems have been pre-integrated to offer a full end-to-end monetisation solution for live online TV channels.To see demonstrations and presentations from SpotX and ICS, visit the Yospace booth: SU5803.  To book an appointment, click here.

About Yospace

Yospace is the foremost provider of server-side ad insertion (SSAI) technology in the world today. Its solution allows live streams and on demand (VoD) content to be monetized for OTT in a way that is true to the seamless viewer experience of linear television, while opening up benefits of digital advertising such as one-to-one addressability and real-time measurement.

Yospace was the first to publicly demonstrate SSAI in a live stream, with ITV in 2012, and today services major broadcasters and network operators across the globe, including DIRECTV and FOX in the USA; Sky Media, ITV, BT Sport, Channel 4 and STV in the UK; Telia and TV4 in Sweden; Optus, Nine, and Seven West Media in Australia.

In early 2019 Yospace was 100% acquired by RTL Group.

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