By Paul Davies, Communications & Marketing, Yospace
At IBC this year, we’ll be focusing on a range of different issues and opportunities that our customers face and we’re exploring these hot topics in blogs in the build up to the show in Amsterdam.
Over the years, there’s been a clear move towards extending live server-side ad insertion into VoD and the trend has continued. SSAI has been a staple of live monetisation for a number of years, and it’s been proving itself as a popular way to monetise VoD too.
Improved viewer experience, ease of maintenance and data security are some of the reasons for moving to SSAI for VoD, but data security is an especially important topic. By utilising SSAI as an effective middleware layer between the client and the ad server, user data is better protected and retargeting is also prevented. If you’re looking to learn more, Yospace Founder and CTO David Springall discusses the value of SSAI for VoD in this article for TV Technology.
Total Video pays dividends
Swedish innovator TV4 is an example of a broadcaster that’s making the most of a joined up live and VoD monetisation strategy. The broadcaster has recently agreed an extension with us to provide server-side ad insertion (SSAI) across its TV Everywhere service, TV4Play.
Mathias Berg, COO at TV4 Group said: “For the last couple of years TV4 has relentlessly been driving our business from a traditional linear ad model to a truly platform agnostic experience for both users and advertisers. Part of this journey has been to enable us to capture and monetise on our digital inventory in all potential channels using all data available. As a result of a successful implementation of this strategy TV4 delivered its best financial result in terms of turnover and profitability in the history of the company in 2018.”
As a leader in the broadcast space that’s continued to reinvent itself, TV4 was one of the first broadcasters that recognised the value in using SSAI to monetise VoD. Read this blog post to learn more about the company’s digital journey with SSAI.
If you’d like to learn more about the potential of SSAI for VoD, please click here to book a meeting on our stand 14.G14 in the Content Everywhere Hall at IBC.