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On this page we've collated further reading materials on some of the most commonly discussed elements of Yospace's server-side ad insertion (SSAI) platform. If there are any areas that you're interested in that are not covered here, or if you have any questions then click the button to reach the relevant member of our team.
What is server-side ad insertion?
In this article, Yospace's CEO Tim Sewell outlines some of the key considerations when choosing an SSAI partner. Tools such as advanced programmatic and addressability may be relevant in the future, even if they're not now, so it's important to select ad-tech partners on day 1 that can support you later on. It's a lot more time-consuming to swap your ad-tech partners at a later date.
Scaling with programmatic
In this blog post Yospace's Founder & CTO David Springall talks about the challenges faced by broadcasters in efficiently monetising live events at scale.
In this white paper, co-written with Akamai and SpotX, we explain in detail how a prefetch system allows programmatic to scale in low latency environments for the biggest live events.