May 6, 2014
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2
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New technology allows advertisers to be laser-targeted on Box TV’s simulcast and app.
This week, Box TV is dynamically serving replacement adverts firstly into its simulcast and then app streams in real-time.
Using in-stream ad-replacement technology developed by Yospace, with ad decisioning performed by Tremor Video, Box TV will provide an alternative online advertising solution where brands can target audiences by channel and environment using viewer data.
Julie Wright, Business Development and Commercial Director at Box TV, says: “We’re passionate about bringing viewer-friendly advertising technology to our partners, audiences and products. So we are proud to be the first TV network in the UK to introduce laser-focused ad break replacement to our simulcast player and The Box+ app. We can now provide our clients with a more tailored and relevant approach when advertising online and on-air – it’s a unique position to be in.”
The new adverts can be interactive, so users can click straight through to the dedicated brand website. There will also be enhanced data available to advertisers, who will be able to measure click-through rates within mobile app environments.
Tim Sewell, CEO of Yospace, says: “Our platform delivers a genuine TV viewing experience whilst enabling fully personalised in-stream ad replacement, unlocking an entirely new revenue stream for broadcasters as well as giving advertisers a measureable new platform to advertise on. We are extremely excited to work with Box TV on this UK industry first.”
Alex Macnamara, Managing Director, UK at Tremor Video, says: “The future of TV is changing swiftly; with the impact of new platforms like Netflix, BT Sport, Now TV and Google’s Chromecast, through to traditional broadcast channels such as 4OD, ITV Player and BBC iPlayer meeting consumer demand for content on their terms. Box TV, Yospace and Tremor Video’s advertising solution is another great illustration of how smart technology is driving this change to meet both consumer and advertiser interests.”
Box TV is the UK’s most-watched music TV network. A joint venture between Channel 4 and Bauer Media, it broadcasts seven inimitable music television channels from the UK’s no.1 music TV channel 4Music, to The Box, Smash Hits, Kiss, heat, Magic and leading rock destination Kerrang! In Q1 2014, the portfolio attracted 22.8m viewers.
It also broadcasts through dedicated simulcast players hosted on the channel’s relevant websites (e.g. http://www.4music.com/watchnow), allowing viewers to watch on the web and via mobile and tablet devices. In May 2013, Box TV also developed an industry-first interactive TV portal that gives 4Music Freeview viewers’ access to Magic, Kiss and Kerrang! via the red button.
The free Box+ app is also available to download from the App Store and Google Play, allowing viewers to watch the portfolio wherever, whenever they want.
Box TV is dedicated and passionate about driving creative and innovative programming formats to ensure viewers get the ultimate experience on Freeview (4Music plus Kiss, Kerrang! and Magic accessible via the Red Button), Sky, Virgin Media, Freesat (all channels except 4Music) and on TalkTalk’s YouView (all channels except 4Music).
To download The Box+ mobile and table app, please visit:
Yospace is the foremost provider of server-side ad insertion (SSAI) technology in the world today. Its solution allows live streams and on demand (VoD) content to be monetized for OTT in a way that is true to the seamless viewer experience of linear television, while opening up benefits of digital advertising such as one-to-one addressability and real-time measurement.
Yospace was the first to publicly demonstrate SSAI in a live stream, with ITV in 2012, and today services major broadcasters and network operators across the globe, including DIRECTV and FOX in the USA; Sky Media, ITV, BT Sport, Channel 4 and STV in the UK; Telia and TV4 in Sweden; Optus, Nine, and Seven West Media in Australia.
In early 2019 Yospace was 100% acquired by RTL Group.
