Staines-upon-Thames, UK, 23 April 2013: Yospace technology underpins a new software product from Australian online video specialist 3ivx. The 3ivx HLS Adapter allows an HLS streaming file to be read and displayed by computers, tablets and smartphones running Windows 8 and Windows Phone 8. This allows content owners to serve this growing market by re-using the workflows they have in place for iOS devices.
The HLS (HTTP live streaming) format, developed by Apple for iOS applications, has become the de facto standard in adaptive bitrate streaming, and is also used to deliver content to Android, Blackberry 10, Roku, Boxee and Samsung devices including connected televisions. For this reason, many content owners have developed workflows that output HLS, and are reluctant to add a second preparation platform to support Windows 8.
What the 3ivx SDK, now bundled with the yospaceCDS content distribution platform, provides is the ability for Windows 8 to interpret the HLS stream transparently, including the adaptive bitrate control, and provide seamless playback. To use the SDK, the application developer simply adds one line of code to their Windows 8 apps. The SDK supports live streaming as well as video on demand.
“This really is a no-brainer for content owners,” said David Springall, CTO and founder of Yospace. “It is a high performance solution, so Windows 8 and Windows Phone 8 devices see the same quality of experience as those which support HLS natively. It can be implemented for a fraction of the cost of a complete new distribution workflow, and because one file type serves all consumers, content owners save on CDN charges and the costs of caching.
“This is a real win-win,” added Stuart Espey, technical director of 3ivx Technologies. “Windows 8 is sure to have a major impact in the world of personal computing, and our partnership with Yospace enables us to provide video content services the world over with a simple solution to deliver their content.”
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Founded in 1999, Yospace is a veteran of the mobile & multimedia industry. It provides a highly innovative platform allowing broadcasters, digital publishers, applications developers and mobile operators to rapidly and affordably deliver and monetise cross platform video services.
With the growing convergence of traditional broadcast with cross platform media consumption, Yospace is now a major player in content distribution. It entered the market in 2005, delivering user-generated content to mobiles, first through the breakthrough SeeMeTV community on the UK network 3. Today it provides streaming services and advertising replacement technology to broadcasters looking to retain audience loyalty and build revenues by making content available on all connected platforms and devices.
Yospace provides its solutions in the cloud as software as a service model. This allows it to provide highly scalable solutions giving its clients flexibility without being locked in to heavy costs.
The company’s customers include Thomson Reuters, Canadian Broadcasting, BBC, Vodafone Group, ITV, Hearst Television, UTV and Al Jazeera.
About 3ivx Technologies
3ivx Technologies, is an Australian based provider of Audio and Video codecs and Streaming and Transcoding software components for H.264, MPEG-4, HE-AAC and HLS on Windows, Mac OS X, iOS, Android and Unix/Linux.
3ivx has over 12 years experience providing video compatibility solutions for some of the largest telecommunications and consumer technology companies in the world. 3ivx’s clients and partners include Verizon, Intel, Cisco Systems, Panasonic, Samsung, Sony, Canon, and Yamaha.
Further information about 3ivx can be found at www.3ivx.com