On Tuesday 8th January 2019 RTL Group acquired 100% of Yospace Technologies Ltd.
Read the full announcement on the RTL Group website here.
On Tuesday 8th January 2019 RTL Group acquired 100% of Yospace Technologies Ltd.
Read the full announcement on the RTL Group website here.
NEW YORK and LONDON— September 20, 2018 — Akamai, SpotX and Yospace have set out the key principles of monetizing major live events over OTT in a white paper entitled “Go Live: Addressable, Ad-Supported, Live Video At Scale,” which was made available at the IBC Show in Amsterdam this month.
Drawing from the technology companies’ wealth of combined experience in delivering and monetizing the largest live audiences in the world, the paper focuses on the three key pillars of major event television – monetization, scale and viewer experience – and outlines the technical complexities involved in delivering all three in an environment where viewing records are being broken on a regular basis while the demand for data-enriched advertising is increasing.
Prefetch is a central theme of the Go Live whitepaper. Yospace, the world’s foremost provider of server-side ad insertion (SSAI) technology, operates closely with the broadcast headend, allowing it to detect an upcoming ad break before it happens. Ad calls are made early to an ad server, such as SpotX, who then have more time to instruct the programmatic marketplace and generate the highest possible CPM and fill-rate for the rights-holder.
“Delivering addressable advertising at scale is the next big challenge for broadcasters and rights-holders,” said Tim Sewell, CEO at Yospace. “During a major live event millions of viewers around the globe can go to an ad break at the same time, placing huge demand on the advertising ecosystem. This white paper explains how the leaders in SSAI, video advertising and content delivery have addressed that.”
Monetization at such scale will only work if the right delivery mechanisms are in place. Akamai, a global leading Content Delivery Network (CDN), reliably handles peaks in audience demand to deliver video and ad content at scale, while providing a seamless, broadcast-quality viewing experience.
“Content providers understand the potential of OTT as more audiences move to consume content online,” states Campbell Foster, VP of Product Marketing at Akamai. “The challenge for live and linear content is delivering the seamless, high-quality experiences viewers are accustomed to from TV, while effectively monetizing content through one-to-one addressability at scale. This whitepaper focuses on how manage peak demand to optimize monetization of live content at scale.”
The white paper also looks at how SSAI technology and the wider ad ecosystem is adapting to the requirements of a maturing OTT world. Support for low latency streaming, at scale, and for data security mechanisms, both safeguarding the privacy of the viewer and protecting the value of the rights-holders audience, are addressed.
“Live inventory is a growing sector of our business and as audiences continue to consume content across multiple platforms like OTT, monetizing live video becomes even more important,” said Mike Shehan, co-founder and CEO at SpotX. “We believe that the media industry needs to understand the technology behind what can truly take addressable, ad-support live video to scale, and this white paper outlines all the relevant information.”
Akamai secures and delivers digital experiences for the world’s largest companies. Akamai’s intelligent edge platform surrounds everything, from the enterprise to the cloud, so customers and their businesses can be fast, smart, and secure. Top brands globally rely on Akamai to help them realize competitive advantage through agile solutions that extend the power of their multi-cloud architectures. Akamai keeps decisions, apps and experiences closer to users than anyone — and attacks and threats far away. Akamai’s portfolio of edge security, web and mobile performance, enterprise access and video delivery solutions is supported by unmatched customer service, analytics and 24/7/365 monitoring. Learn more at www.akamai.com.
Yospace is the world’s leading provider of server-side ad insertion (SSAI) technology for OTT. With proven scale, its platform enables one-to-one addressability while delivering a TV-like viewer experience.
In partnership with the UK’s biggest commercial broadcaster, ITV, Yospace was the first company to successfully demonstrate SSAI in a live broadcast stream, in 2012 – an achievement that was recognised by the IBC Innovation Awards. Today, the multi-award-winning platform services major broadcasters across the globe and is widely recognised as both the most innovative and most reliable in scaling to monetise major event traffic.
Customers include: AT&T Entertainment Group in North America; Sky Media, ITV, BT Sport, Channel 4, Sky Deutschland, TV4, Telia and Medialaan in Europe; SonyLIV, Seven West Media, Network Ten in APAC. In 2017, Akamai announced that their dynamic ad insertion capabilities would be exclusively powered by the Yospace platform.
SpotXis the leading global video advertising platform that enables media owners and publishers to monetise premium content across desktop, mobile and connected TV devices. As a modern ad server with programmatic infrastructure, data enablement, and monetisation solutions for OTT, outstream, and addressable TV, SpotX gives media owners and publishers the control, transparency, and actionable insights needed to understand buyer behaviour, manage access and pricing, and maximise revenue. SpotX also provides advertisers with a direct pipeline to premium supply and innovative solutions for optimising media efficiency, reach, and audience targeting. With best-in-class technology purpose-built for video, SpotX’s holistic, brand-safe solution is employed by some of the largest media owners and publishers in the world including fuboTV, Microsoft Casual Games, Newsy, Samba TV, Sling TV, Vudu and partners with a variety of different companies within the digital video ecosystem including comScore, DoubleVerify, Integral Ad Science, JW Player, MediaMath, MOAT, Nielsen, Oracle, and more.
Headquartered in Denver, SpotX has nearly 600 employees in 24 offices worldwide including Amsterdam, Hamburg, London, Los Angeles, Milan, New York, Paris, San Francisco, Singapore, Stockholm, Sydney, and Tokyo. In October 2017, RTL Group completed its 100% acquisition of SpotX which is currently combining its business with smartclip, a sister company. Learn more atwww.spotx.tvand follow @SpotX on Twitter and LinkedIn.
The global leader in SSAI achieved unprecedented scale for one-to-one addressable streams during the World Cup, recording a peak of over 1.5 million simultaneous viewers.
Staines-upon-Thames, UK – 30th August 2018
Yospace is to showcase its award-winning server-side ad insertion system at IBC (stand 14.G14). The technology, also known as dynamic ad insertion or SSAI, has undergone a transformation in the last couple of years as audiences embracing OTT have been met by advertisers keen to exploit the opportunities of digital.
This summer’s World Cup tested the technology in the most demanding setting: major live event television. Many streaming records were broken during the tournament, with the world’s largest CDN, Akamai, reporting that they delivered more video data in the 10 days of the group stage than during the entire 2014 tournament. In keeping with overall trends, Yospace saw huge growth among SSAImonetised streams too.
Scottish broadcaster STV launched server-side ad insertion for the 2014 World Cup, the first in Europe to do so. They saw a five-fold increase in peak concurrent, or simultaneous, viewers watching personalised SSAI-enabled streams during the 2018 tournament, with viewers this year also able to enjoy all the action in HD. Average viewing time increased, too, pointing to an audience that was more engaged with the content they were watching. This resulted in two extra ad spots being opened up per viewer session.
Live events make the most engaging television because all viewers share the same experience. Dynamic ad placement opportunities are more valuable to the rights-holder as a result, but they are also more challenging to optimise in the programmatic ad marketplace because ad breaks occur for all viewers at the same time.
Peak concurrency during the tournament was recorded at over 1.5 million, which occurred during the dramatic penalty shoot-out between England and Colombia. Rather than delivering one ad for all, Yospace triggered many millions of ad requests for an ad break that was watched simultaneously by all viewers around the world.
Yospace is able to do this because it manages each viewer session. When an ad break is detected a call is made out to an ad server on behalf of each user. The ad server manages which ads are to be delivered to which viewer and will often make further calls out to the wider ad marketplace, where live auctions drive the highest possible CPM rate for the rights-holder.
All of the responses have to be managed within the strict timeframes of live broadcasting in order to maintain a TV-like viewer experience. Yospace’s advanced technology succeeds where others don’t because it is able to make ad calls in advance of an ad break happening, allowing the ad server and wider programmatic marketplace the time they need to respond. Given sufficient time, fill-rates are higher and the true value of each ad placement opportunity is realised.
The system also caters for the unexpected moments in major live events, which are often the most valuable but hardest to access. The biggest surge in SSAI traffic for Yospace during the World Cup was in the knock-out game between Croatia and Denmark, when audiences across the globe doubled during the period from the end of extra-time to the start of a sudden-death penalty shoot-out – a window of just a few minutes. The ad break just before penalties began suddenly became highly valuable and was successfully monetised by Yospace’s platform.
David Springall, CTO and Founder of Yospace: “Our technology has been, and continues to be, developed in tandem with the evolution of OTT streaming and advertising to the point that technical advancements from Yospace today are advancements for SSAI technology as a whole.”
Tim Sewell, CEO of Yospace: “Our SSAI platform was first to market in 2010 and today we stand as the only dedicated vendor with a proven track record for delivering at scale. The system has been architected to address the unique challenges the programmatic marketplace introduces to live streaming, and our continued focus on SSAI means we remain out in front when it comes to the development of the technology, as demonstrated by our continued adoption and loyal global customer base. Our World Cup figures show that our global reach is second to none.”
More from Yospace at IBC:
IBC Innovation Awards with Medialaan:Yospace is a finalist at the highly-respected IBC Innovation Awards for its work on reducing ad loads in live OTT streams for the leading Belgian broadcaster.
Programmatic Demo:Working with SpotX, Yospace are demonstrating live SSAI with one-to-one addressability and programmatic trading.
Turnkey Scaling:Yospace is demonstrating its turnkey solution for scaling up channels to support major events. Editors are able to track viewing figures across live streams in order to place advertising in the most valuable slots.
Visit Yospace at IBC: 14.G14
Schedule a demo: www.yospace.com/ibc18
Advanced dynamic ad insertion technology setting the standard for OTT monetization, combining quality of linear with intelligence of digital.
Staines-upon-Thames, UK – 22nd March 2017 – Yospace will be demonstrating the capabilities of its server-side ad insertion platform at NAB 2018, a multi-award-winning solution that is widely regarded as the most advanced in the world.
Yospace’s platform, which is fast becoming the de facto standard server-side monetization solution for OTT streaming, opens up advertising inventory, with one-to-one addressability, against the biggest and most challenging sporting events on the planet.
Recent events covered include the 2018 Winter Games, Super Bowl LII, English Premier League and UEFA Champions League soccer. This summer the technology will be used to monetize the Commonwealth Games and FIFA World Cup.
The system has been tried and tested at scale. In February, its peak concurrent audience was recorded at well over 1.5 million – all with personalization enabled. Over 750 million ad spots were opened up across the month with an average view-through rate of 96%.
Yospace’s technology overcomes the challenges presented by traditional signalling and playout systems being applied to online channels, as well as those inherent to live sports broadcast, integrating seamlessly into the end-to-end delivery workflow for live OTT streaming.
yospaceCDS acts as middleware between a broadcaster’s OTT workflow and the increasingly diverse array of target devices, slotting into potentially fragmented ad-tech ecosystems and simplifying cross-platform deployment, while ensuring an uninterrupted TV-quality experience, from sports play through commercial breaks.
The unpredictable nature of advertising in sports events can result in fluid timings (e.g. after a touchdown or time-out) or unplanned high-value ad breaks (e.g. during extra time in the FIFA World Cup). Yospace allows broadcasters to capitalize on this inventory, which often delivers the most value while being the hardest to access.
Yospace’s system delivers advanced advertising at scale while ensuring user experience always comes first, helping to safeguard broadcasters’ reputations and audience reach. It also supports the latest enhanced viewing features such as instant replay and live rewind for individual streams.
Its pioneering ‘pre-fetch’ system intelligently prepares for ad breaks ahead of time, giving third-party ad servers a longer window in which to respond, and guaranteeing a reliable and scalable ad experience.
Yospace was the first company in the world to demonstrate server-side DAI for live streaming, in 2011, and today our customers include a major tier 1 Operator in the US; Sky, ITV, BT Sport, Channel 4, TV4, TV3, TG4, Sky Deutschland and Medialaan in Europe; Seven West Media and Network Ten in Australia; and SonyLIV in India in partnership with Akamai.
“With the increasing threat from the likes of Google, Facebook and Amazon broadcasters need to maximize the value of the unique position they hold as 100% brand safe premium content owners,” said Tim Sewell, CEO, Yospace. “Simulcast viewing for live sports offers a significant monetization opportunity for broadcasters and advertisers alike, but it’s important to acknowledge the difficulties in accessing some of the most valuable inventory, at scale.”
“Yospace is fast being recognized as the global expert in cross platform DAI for live simulcast as our technology offers the most effective means of delivering a true TV experience to the widest possible audience, while also unlocking additional ad revenue.”
Yospace will showcase its server-side DAI at NAB, 7-12 April on booth SU3414. Book an appointment at www.yospace.com/nab18.
Bengaluru, India – March 15, 2018 – Akamai Technologies, Inc. (NASDAQ: AKAM), the world’s largest and most trusted cloud delivery platform, today announced that SonyLIV, the premium Video on Demand (VOD) service by Sony Pictures Networks India (SPN), providing multi-screen engagement to users on all devices, leveraged Akamai’s Dynamic Ad Insertion capabilities during the India-South Africa cricket series held over January and February 2018.
SonyLIV was the official and exclusive mobile and internet broadcaster for the India Tour of South Africa series and delivered it to millions of users seamlessly across a variety of devices. Digital advertisers gained the most through the course of the series, with Akamai’s Dynamic Ad Insertion delivering targeted advertisements during the live stream. With this partnership SonyLIV achieved a near 100% ad fill rate without compromising on the viewing experience for users.
Pitch Madison’s Advertising Report for 2018 projects advertising spend on digital platforms is to reach Rs.11,629 crores in 2018, representing a 19.5% increase over the Rs.9,303 crores spent in 2017. In 2017, the spend on mobile was 78% (Rs.7,256 crores) of the total digital outlay. Video represented 35% (Rs.3,300 crores) of the total spend. This indicates a strong reflection of growing consumer trends in the country. A report by MoMagic Technologies found that 40% of Indians prefer to watch advertisement videos on their mobile phones over other media. Additionally, as per IDC, India is the fastest growing smartphone market globally with a total of 124 million units shipped in 2017.
Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintaining a TV-like experience for viewers at scale. Server-side ad insertion, in which advertisements are stitched into content from the server-side, is intended to offer numerous benefits to advertisers, content providers and consumers, including:
Sidharth Pisharoti, Regional Vice President, Media, Asia Pacific and Japan, Akamai Technologies said, “SonyLIV has a vast library of original content. However, in India, few entertainment options have the capability to attract mass audiences like cricket. While the challenge on the one hand is to keep audiences engaged with a TV-like experience, the equally hard part is ensuring that advertisers see value in leveraging digital platforms to drive views and consequently, revenue through advertisements. With Akamai’s capabilities, we were able to successfully deliver what audiences and advertisers wanted over the course of the India-South Africa series.”
Uday Sodhi, EVP and Business Head, Digital Business, Sony Pictures Networks (SPN) added “The India Tour of South Africa series was a huge success for SonyLIV and our audiences had a seamless experience throughout. We partnered with Akamai and leveraged their technology and added it to our already existing capabilities. The series was a huge hit with all the brands we associated with.”
With video poised to be the largest driver of internet traffic in the country by 2021, opportunities for publishers and advertisers in this space are only set to grow.
 Pitch Madison Advertising Report 2018
 40% of Indians prefer video ads on mobile phones: Survey
 India Smartphone Market Finishes Strong with 124 Million Total Shipment Units in 2017 After a Brief Slowdown in 2016, says IDC
 Cisco VNI Forecast Highlights Tool
As the world’s largest and most trusted cloud delivery platform, Akamai makes it easier for its customers to provide the best and most secure digital experiences on any device, anytime, anywhere. Akamai’s massively distributed platform is unparalleled in scale with over 200,000 servers across 130 countries, giving customers superior performance and threat protection. Akamai’s portfolio of web and mobile performance, cloud security, enterprise access, and video delivery solutions are supported by exceptional customer service and 24/7 monitoring. To learn why the top financial institutions, e-commerce leaders, media & entertainment providers, and government organizations trust Akamai please visit www.akamai.com, blogs.akamai.com, or @Akamai on Twitter.
SonyLIV is the first premium Video on demand (VOD) service by Sony Pictures Networks’ (SPN) providing multi-screen engagement for users on all devices. Launched in January 2013, it enables users to discover 20 years of rich content from the network channels of Sony Pictures Networks India Pvt Ltd. It also provides a rich array of movies, strong line-up of events across all sports, shows, music, product reviews.
With over 40 million app downloads so far, SonyLIV is the first amongst its competition to provide original exclusive premium content. As a true pioneer in its space, SonyLIV launched India’s first-ever original show exclusively for the online platform earlier this year. With #LoveBytes, it became the country’s first digital video-on- demand (VOD) platform to introduce an innovation of this nature. SonyLIV also launched YOLO – You Only Live Once, the first-ever regional language web-series on an OTT platform in India and LIV FIT the first-ever health and wellness segment on an OTT platform in the country. In October 2016, SonyLIV also introduced LIV Kids as its premium content especially designed for children. The digital platform is a home to over 4000 hours of food content making it the one stop destination for food lovers.
Streaming the biggest football tournament of 2017 – U-17 FIFA World Cup India 2017 and making SonyLIV the most preferred online destination for football fans.
Yospace sponsored Mediatel’s inaugural Future TV Advertising Forum in Sydney last month and were very pleased to be associated with such a strong event for broadcasters and advertisers alike.
Our CTO and Founder David Springall co-presented a case study with James Bayes, Digital Sales Director – OTT Video at Seven West Media at the event. Seven launched Dynamic Ad Insertion for live simulcast with Yospace for the Australian Open in January 2017 and reported a 68% year-on-year increase in streamed minutes for this year’s event. There were 107.5m total streamed minutes across the fortnight this year, with 10.6m of those on the Men’s Final day alone.
James also reported figures for the Superbowl (viewing minutes up 65% YOY), Olympic Winter Games (57.3m total live streamed minutes) and 2017 Melbourne Cup, which generated a 66% YOY increase in streamed minutes (11m in total), with a 22% increase in the number of users. These figures demonstrate that significantly more people are streaming live content from one year to the next, and for longer too.
This growth, of course, has a positive impact on the amount of addressable inventory the broadcaster is able to open up. James summed up the broadcaster’s attitude to online viewing and the requirement to be forward-thinking when it comes to monetisation.
“When does a stream become a river? It’s irrefutable to think that the primary distribution method that we’re going to be experiencing in the future around video is going to be IP-delivered. Preparing for that future of IP-delivered video content and the opportunity it creates around addressability is something that we all need to start working on and start investing in.”
He also described why live DAI in OTT streams is so appealing for advertisers.
“Premium, long-form, scripted, brand-safe video content delivered on the biggest and best screens that there are. That’s an amazing opportunity for brands.”
“One live stream, one moment in time, multiple users all delivered a personalised advertising experience…everybody seeing a different ad based upon their profile data that they shared with us when they registered and signed in, and then coming back and everybody sharing that same linear experience.”
Thanks to James and Seven for co-presenting with us, and thanks to Mediatel for organising another excellent addition to it’s FTVA series.
You can watch the full presentation here (registration required):
London, 1st November 2017 – Sweden’s largest commercial broadcaster, TV4, has chosen Yospace’s award-winning Dynamic Ad Insertion solution to monetise live channels on its TV everywhere platform, TV4 Play.
In a first for the Swedish market, TV4 is using Yospace’s server-side DAI system to open up new inventory across its live streams in a way that provides a seamless online television experience for the platform’s 3 million registered viewers.
The companies began working together in 2014, when server-side Dynamic Ad Insertion was launched on TV4 Play’s catch-up content on Apple TV and Chromecast devices. By extending the technology to live, TV4 is able to implement a long-term business case across a format that could only previously be monetised through limited, pre-roll advertising opportunities.
The system is available on TV4 Play on iOS and Android devices, and is launching across HTML5 for web this month.
“We were looking for a solution to transform our broadcasting business into the digital age and Yospace provides us with key technology to achieve that,” said Marcus Lindén, Head of Development & Integrations at Bonnier Broadcasting. “Yospace was also a good fit in our best of breed strategy and proved themselves to be a nicely crafted puzzle piece into how we want to build our software stack.”
“We’re delighted to be working with TV4 on this first launch of server-side DAI for live channels in Sweden,” said Edward New, Commercial Director at Yospace. “Live television is at the heart of broadcasting and Yospace’s platform has become an essential tool in monetising broadcaster’s channels online, in the UK and mainland Europe, and across the globe.”
TV4 Play for web can be accessed at https://www.tv4play.se and the app is available on all the major connected devices.
TV4 and Yospace will be speaking at Streaming Tech Sweden event on 22nd November. Visit the website for details: www.streamingtech.se
Staines-upon-Thames, UK – 18th October 2017
Yospace has announced support of server-side Dynamic Ad Insertion for Harmonic’s VOS™-powered solutions, including VOS Cloud media processing platform, VOS 360 managed service, Electra™ X2 advanced media processor and Electra XVM virtualized media processor. This support will significantly accelerate time to market for new broadcast and OTT providers wishing to monetise their streams.
Yospace is the world’s leading provider of server-side Dynamic Ad Insertion. The technology allows broadcasters to delivery advertising across live and VOD OTT streams. The accuracy and seamlessness of ad stitching matches that of television and ads can be made more relevant to the viewer through hyper-targeting. Yospace customers typically see view-through rates over 95% as a result.
David Springall, CTO of Yospace, said: “Harmonic is among the most highly respected providers of media processing systems in the world and the VOS™ platform is a major element of its solutions portfolio. When combined with Yospace’s technology, providers are able unlock premium advertising revenue within a true TV-like OTT stream.”
London – 5th September 2017
Videology, a leading software provider for converged TV and video adverting, has announced today a technology partnership with Yospace, a leading provider of Dynamic Ad Insertion solutions to broadcasters. The two companies will collaborate to offer a full end-to-end addressable advertising solution across multiple platforms and devices.
Yospace’s world-leading server-side Dynamic Ad Insertion technology for live simulcast boasts a global customer list that includes DIRECTV, ITV, Channel 4 and BT Sport. When combined with Videology’s advanced forecasting and decisioning capabilities, broadcasters can control the ads that are seen by each viewer at both an individual and household level based on not only campaign targeting, but also taking into account TV compliance rules while also maximizing yield in real time.
“We are delighted to be adding Yospace to our growing list of major technology partners around the globe. By partnering with Yospace, Videology’s clients can seamlessly leverage Yospace’s market leading platform, ultimately driving better outcomes for TV advertisers and broadcasters alike” says John Tigg, SVP Enterprise Solution at Videology.
“Fully addressable adverting sits at the forefront of broadcaster thinking now, while server-side Dynamic Ad Insertion, particularly for live simulcast, is a critical element for it. Videology have built a strong reputation both in advanced inventory optimisation and forecasting as well as a robust programmatic infrastructure. We’re delighted to welcome them as a partner.” Says Tim Sewell, CEO at Yospace.
Videology and Yospace will be presenting a demonstration of their combined platforms on Yospace’s stand at IBC. Find them at 14.C18 in the Content Everywhere Hall.