Yospace and Adstream have published a paper, entitled “Translating Broadcast Ad Copy Principles to the Dynamic Ad Insertion Age”, to promote their findings on how to build an efficient targeted advertising structure for online broadcasting.
With TV programming increasingly available online, a door has opened for digital advertising with impressive reach and rich targeting options. This is really the first time advertisers have been able to deliver targeted ads against TV programmes. However, to achieve the same sophistication as other online channels, media, advertisers and technology providers must come together to drive standardisation.
Standardising OTT ads presents 3 major challenges:
- Preventing lost ad space
- Managing clearance and rights
- Providing visibility of the results
In the white paper, which was presented at NAB 2017, Yospace and Adstream put forward their findings on what needs to be done to make efficient OTT advertising a reality.
“Translating Broadcast Ad Copy Principles to the Dynamic Ad Insertion Age” is available to download at:
Saturday’s UEFA Champions League Final was the premier sporting event of the year. It marked the culmination of a football season in which Yospace’s Dynamic Ad Insertion platform enabled monetisation across the Premier League, UEFA Champions League and UEFA Europa League.
As a football fan it doesn’t come any bigger than the final of the Champions League. It’s one of those events that viewers tune into no matter who they support, and the match rarely lets viewers down. Two giants of the game, in Real Madrid and Juventus, going head-to-head: one showing off the talents of the best player in the world; the other going on to score one of the all-time great team goals.
It’s easy to see why live sport is so important to a lot of broadcaster’s plans and, with the increasing number of viewers watching online, why a reliable, user-friendly online monetisation method is essential.
Come half time at a major event like the Champions League Final, we see national TV audiences go to an ad break at exactly the same moment, with a separate ad call being made on behalf of each streaming session. It’s fantastic to be able to prove the scalability of addressable DAI across multiple platforms so emphatically. I’m delighted that all our hard work is paying off.
Yospace has come a long way since our first major sports event (the Winter Olympics in 2014) and in a very short period. It’s an exciting time for the company, and I’m delighted to have so many major broadcasters across the globe on board. We’re already looking forward to next season – one in which our platform is to be used on an even larger scale. More on that to come!
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