Why addressable advertising is dependent on centralised ad copy

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Yospace recently presented a paper with Adstream called “Translating Broadcast Ad Copy Principles to the Dynamic Ad Insertion Age” at the excellent Streaming Tech Sweden event.  A video of the presentation was published this week and you can watch it here.

The paper calls for a centralised system for managing and delivering ad copy online.  In the traditional broadcast world ad copy is centrally managed to help ensure that:

1) Audio and video levels are up to standard
2) All ad creatives are rights-cleared and their contents is logged
3) There is reliable and effective measurement of ad views

These principles need to be carried across to the online world if broadcast channels are to continue to be the primary home for big advertiser spending.  There is also a huge amount of revenue potential in data-driven advertising and programmatic workflows, but the potential can only be realised if there is a centralised system for managing ad copy, metadata and measurement.

Find out more and download the paper here.

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Yospace to present Ad Copy Management paper at Streaming Tech Sweden

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Staines-upon-Thames – 30th October 2017
Yospace CTO David Springall is to present a paper, entitled “Translating Broadcast Ad Copy Principles to the Dynamic Ad Insertion Age”, at Streaming Tech Sweden.

The paper, which will be co-presented with Adstream CTO Andy Jones, looks at the ability to exploit hyper-targeting and programmatic advertising through Dynamic Ad Insertion and the need for effective ad copy management in the online arena, covering factors such as commercial rights, regulations and technical specifications, to fully exploit these new revenue opportunities.

Streaming Tech Sweden takes place in Stockholm on 22nd November.
Visit the website for more information and tickets:
https://www.streamingtech.se

“Translating Broadcast Ad Copy Principles to the Dynamic Ad Insertion Age” was originally presented at NAB 2017.  Download your copy here.

Yospace and Adstream publish paper to promote Ad Copy Management

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Yospace and Adstream have published a paper, entitled “Translating Broadcast Ad Copy Principles to the Dynamic Ad Insertion Age”, to promote their findings on how to build an efficient targeted advertising structure for online broadcasting.

With TV programming increasingly available online, a door has opened for digital advertising with impressive reach and rich targeting options. This is really the first time advertisers have been able to deliver targeted ads against TV programmes. However, to achieve the same sophistication as other online channels, media, advertisers and technology providers must come together to drive standardisation.

Standardising OTT ads presents 3 major challenges:

  • Preventing lost ad space
  • Managing clearance and rights
  • Providing visibility of the results

In the white paper, which was presented at NAB 2017, Yospace and Adstream put forward their findings on what needs to be done to make efficient OTT advertising a reality.

“Translating Broadcast Ad Copy Principles to the Dynamic Ad Insertion Age” is available to download at:
http://www.yospace.com/ad-copy-management

 

Yospace and SpotX showcase programmatic Dynamic Ad Insertion at NAB

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Yospace and SpotX have teamed up to provide a demonstration of programmatically-sold Dynamic Ad Insertion for live online television at NAB.  Book an appointment to see the demo here.

Yospace is the global leader in server-side Dynamic Ad Insertion technology for live streaming, boasting a customer list that includes DIRECTV, Sky, ITV and Channel 4. When combined with SpotX’s advanced decisioning capability, adverts can be placed that are of equal or higher value to the original broadcast.

“Combining the benefits of programmatic with dynamic ad insertion brings increased value to brands and broadcasters, while offering a top notch user experience for viewers,” says Allen Klosowski, VP, Mobile and Connected TV, at SpotX.

Tim Sewell, CEO of Yospace added: “Server-side Dynamic Ad Insertion, particularly for live simulcast, sits at the forefront of broadcaster thinking now. Our relationship with SpotX promises one-to-one user engagement with a robustness at scale to suit major online television audiences.”

SpotX is just one of numerous partners that Yospace will be collaborating with at NAB. ITOCHU Cable Systems Corporation (ICS), the leading provider of OTT streaming services in Japan, will be on the Yospace booth to demonstrate DAI for live online channels and discuss the long-term impact of DAI on digital revenues.

Yospace will also be presenting with Adstream on their joint paper, “Translating Broadcast Ad Copy Management Principles to the Dynamic Ad Insertion Age”. The presentation will outline the necessary steps to exploit hyper-targeting and full programmatic delivery in an online broadcasting environment.

Finally, NAB attendees will be able to see Yospace’s technology in action on the Keepixo booth (SU9102CM), following the announcement that the two company’s systems have been pre-integrated to offer a full end-to-end monetisation solution for live online TV channels.

To see demonstrations and presentations from SpotX and ICS, visit the Yospace booth: SU5803.  To book an appointment, click here.