Yospace and BT Sport shortlisted for The Sports Technology Awards

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Staines-upon-Thames, UK – 15th February 2018

Yospace and BT Sport have been shortlisted for the 2018 Sports Technology Awards for Server-side Dynamic Ad Insertion into live channels on BT Sport’s OTT platforms.  They are listed in the Most Innovative Sports Partnership category.

The project has earned particular praise for the way in which addressable advertising is applied at scale.  By developing a cutting-edge “pre-fetch” system, Yospace is able to prepare for ad breaks ahead of time, giving ad decisioning systems a longer window in which to respond.  In an environment where millions of viewers could be watching simultaneously, this development ensures a reliable and scalable ad experience for all concerned.

The project has already been recognised by the broadcast industry, at the 2017 Content Innovation Awards, and Yospace is delighted to be earning wider recognition for what was a truly innovative partnership.

Read the full shortlist here:
https://www.sportstechnologyawards.com/news/2018-shortlist

Yospace win at the Content Innovation Awards

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Staines-upon-Thames, UK – 15th October 2017
Yospace and BT Sport were recognised at the Content Innovation Awards for the completion of a full season of sports coverage with Dynamic Ad Insertion enabled.

The project earned praise for proving how to implement DAI successfully at scale to support the biggest sporting events, including Premier League and UEFA Champions League.

Winning in the “Next Gen Advertising” category, Yospace beat entries from Spott, Mautilus and Newstag to become the first company to win at the prestigious CIAs two years running.

The awards, which are presented in Cannes by Digital TV Europe and coincide with MIPCOM, have fast become one of the most sought-after in online broadcasting.

Coverage of the evening is available on the awards website:
https://tmt.knect365.com/content-innovation-awards/

Read more about Yospace’s work with BT Sport here.

 

BT Sport extends its relationship with Yospace for dynamic ad insertion

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Staines-upon-Thames, UK – 6th July 2017

BT Sport has agreed a multi-year extension to its relationship with Dynamic Ad Insertion technology provider, Yospace.

The announcement follows a successful 12-month period during which time Yospace enabled advert placement in over 700 major sporting events for the broadcaster, including Premier League, The Emirates FA Cup, UEFA Champions League, UEFA Europa League, Aviva Premiership Rugby, European Professional Club Rugby Champions and Challenge Cup.

Yospace’s platform allows advertising on BT’s live channels to be replaced when viewed on the revolutionary multi-platform BT Sport service. Ad stitching is performed in a way that perfectly replicates the seamlessness of the original broadcast channel, while allowing full addressability so that the relevance of the advertising to the user is enhanced.

Greg McCall, managing director TV, BT TSO, said “Yospace have enabled us to seamlessly deliver unskippable and clickable ads within BT Sport live streams across our digital platforms and we are delighted to be extending our partnership.”

Yospace CEO, Tim Sewell, said: “BT Sport is a key player in sports broadcasting and it was clear early on just how important the user experience is to its success. This attitude reflects that of Yospace, a fact that BT Sport was quick to recognise. We are delighted that our platform’s robustness has been proved so convincingly across a regular programme of major events, and that BT Sport has committed to a long-term agreement. I’m looking forward to working with them across their impressive list of sports rights in the coming years.”

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About Yospace

Yospace is the foremost provider of Dynamic Ad Insertion technology in the world today. Its server-side solution allows live streams and on demand content to be monetised in a way that is true to the user experience of broadcast television, while allowing advertising to be curated to the interests of the individual viewer.

Yospace services major broadcasters and network operators across the globe, including DIRECTV in the US; Sky Media, ITV, BT Sport, Channel 4 and STV in the UK; BFMTV in France; Canal 13 in Chile; TV4 in Sweden; Seven West Media, Seve West Media, The Nine Network and Network Ten in Australia.

www.yospace.com

 

 

Yospace enable Dynamic Ad Insertion for BT Sport

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BT Sport has deployed Yospace’s innovative solution to monetise live channels across its online platforms.

Launching ahead of the 2016 Premier League football season, the Yospace platform enables ad breaks in BT Sport’s live streams to be replaced when viewed online, in a way that is frame-accurate and seamless for the viewer, resulting in a vast amount of new inventory being made available across the broadcaster’s impressive line-up of exclusively live sports coverage.

Boasting rights that include the Barclays Premier League, UEFA Champions League, UEFA Europa League and the Aviva Premiership, BT Sport has attracted millions of customers through its fan-friendly approach. In keeping with this approach, the replacement of ad breaks using Yospace’s solution ensures a true broadcast-quality viewing experience.

By managing each individual streaming session, Yospace allow replacement advertisements to be chosen based on their relevance to an individual viewer and, as a result, the viewer is more engaged and far more likely to watch through the ad break.  Advertisers benefit greatly from such a high level of audience penetration while the viewer enjoys the seamless streaming of events.

“BT Sport is a ground-breaking, vibrant service that brings the best quality sport to its customers across a wide number of platforms and devices,” said Tony Singh, Business Affairs and Development Director at BT, “Yospace has been a strong partner as we look to open up advertising opportunities and maximise their potential while putting the needs of the viewer first.”

“BT is a leading player in sports broadcasting in the UK and it is a pleasure to add them to our impressive list of broadcast customers,” said Tim Sewell, CEO of Yospace.  “The demands of such a wide range of live sports coverage on infrastructure are huge, and our platform has proved its robustness in such an environment.  BT’s selection of Yospace further demonstrates our position as the leader in multi-platform stream manipulation.”