Coverage of Copa America sees almost 100% view-through rates with dynamic advertising replacement.
Staines-upon-Thames, 16 July 2015 – Yospace, the leading name in live dynamic advertising replacement, has implemented a system at leading Chilean broadcaster Canal 13. In its first major test – coverage of the South American football competition Copa America – it delivered very high audience retention and a four-fold increase in advertising inventory.
The Yospace solution replaces commercials at the point of stream delivery, working in conjunction with the playout automation system to switch content on a precise frame. The result is that audiences do not realise that broadcast advertisements have been replaced in their online stream, but receive much more accurately targeted advertising, which in turn leads to better retention.
Canal 13 were looking to insert clickable video ads within their live streams to deliver impressions that were trackable. Its current solution could insert separate ads in live streaming but were neither interactive nor trackable.
The principal advantage is that Yospace can insert interactive advertising into online feeds, with all the appropriate tracking capabilities to ensure a broadcaster gets paid. Coupled with the seamless user experience, this makes a very attractive proposition for advertisers, as Canal 13 demonstrated.
“Yospace gave us 10 times more inventory to replace ads,” said Rodrigo Torrealba Ruiz-Tagle, Sub Gerente Comercial Medios Digitales Canal 13. “We had an average of 98.7% view-through rate, which is just incredible.”
“We needed to find a better monetisation solution for digital live streaming,” he added. “It makes no sense to offer only TV spots within live streaming, and figure out concurrency to understand reach. With Yospace we can offer interactive video advertising while tracking impressions accurately .”
The system was installed in time for Copa America, Canal 13’s largest event for 2015. The broadcaster’s engineering team worked alongside Yospace on a collaborative project. The result was a simple workflow that delivered a huge increase in inventory and in the effectiveness of the online advertising.
“This is another great example of how Yospace’s in-stream dynamic advertising replacement can have a transformative impact on a broadcaster,” said David Springall, CTO and Founder, Yospace. “This project not only reinforces the continued success of our proposition to deliver significant advertising revenue uplift, but also demonstrates the global reach of our service.”