Yospace delivers big audiences for dynamic advertisement replacement

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Reliability at scale transforms OTT into a true broadcast experience.

Staines-upon-Thames, 20 July 2015 – Yospace, the leading name in dynamic advertisement replacement, is using its presence at IBC2015 to demonstrate tailored advertising, catered for the individual, in live streams.  It will use real-world examples in recent events such as the XXII Olympic Winter Games, 2014 FIFA World Cup and the 2015 Copa América to demonstrate its success.

Yospace’s solution conducts the advertisement replacement server-side.  To the consumer the stream is uninterrupted, but it contains advertising tailored to the group or to the individual. By making the replacements seamless and transparent the consumer perceives a broadcast quality service, but with advertising of such relevance that they stay with the stream.

Deployments of the technology with broadcasters have shown view-through rates for dynamic advertising replacement of up to 98.7%. With the ability to incorporate interactive functions in the online advertising, such as clickable overlays, engagement is driven even further.

“What we want to emphasise with our visitors at IBC2015 is that this is not something of the future but driving significant increases in ad revenues for our customer base today” said Tim Sewell, CEO, Yospace. “Our technology is driving huge advertising views for online channels, and scales to meet the demand of very large concurrent audiences associated with must-see events.

“Our technology is robust, scalable and proven in the most demanding live environments,” he added. “Broadcasters and online content providers can maximise their revenues through tailored, dynamic ad insertion, making more services financially viable and building better audience relations.”

Yospace’s server-side insertion technology is equally well suited to post-live and on demand services. It interfaces with campaign management tools each time a programme is subsequently viewed to tailor advertisements to the region, the group and/or the individual if required.

Yospace multiplies online advertising response for Canal 13 during Copa America

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Coverage of Copa America sees almost 100% view-through rates with dynamic advertising replacement.

Staines-upon-Thames, 16 July 2015 – Yospace, the leading name in live dynamic advertising replacement, has implemented a system at leading Chilean broadcaster Canal 13. In its first major test – coverage of the South American football competition Copa America – it delivered very high audience retention and a four-fold increase in advertising inventory.

The Yospace solution replaces commercials at the point of stream delivery, working in conjunction with the playout automation system to switch content on a precise frame. The result is that audiences do not realise that broadcast advertisements have been replaced in their online stream, but receive much more accurately targeted advertising, which in turn leads to better retention.

Canal 13 were looking to insert clickable video ads within their live streams to deliver impressions that were trackable. Its current solution could insert separate ads in live streaming but were neither interactive nor trackable.

The principal advantage is that Yospace can insert interactive advertising into online feeds, with all the appropriate tracking capabilities to ensure a broadcaster gets paid. Coupled with the seamless user experience, this makes a very attractive proposition for advertisers, as Canal 13 demonstrated.

“Yospace gave us 10 times more inventory to replace ads,” said Rodrigo Torrealba Ruiz-Tagle, Sub Gerente Comercial Medios Digitales Canal 13. “We had an average of 98.7% view-through rate, which is just incredible.”

“We needed to find a better monetisation solution for digital live streaming,” he added. “It makes no sense to offer only TV spots within live streaming, and figure out concurrency to understand reach. With Yospace we can offer interactive video advertising while tracking  impressions accurately .”

The system was installed in time for Copa America, Canal 13’s largest event for 2015. The broadcaster’s engineering team worked alongside Yospace on a collaborative project. The result was a simple workflow that delivered a huge increase in inventory and in the effectiveness of the online advertising.

“This is another great example of how Yospace’s in-stream dynamic advertising replacement can have a transformative impact on a broadcaster,” said David Springall, CTO and Founder, Yospace. “This project not only reinforces the continued success of our proposition to deliver significant advertising revenue uplift, but also demonstrates the global reach of our service.”