Network Ten join forces with Yospace to provide live ad replacement across simulcast for the XXII Olympic Winter Games

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Network Ten Launches Online Advertising Innovation.

Sydney, Australia – February 3, 2014: In an industry first, Network Ten has joined forces with content replacement technology provider Yospace to create new opportunities for marketers in the live streaming channels it will launch for the XXII Olympic Winter Games in Sochi, Russia.

Network Ten’s industry leading digital platform tenplay will run eight simultaneous live streams during the Games, which start on February 7.

Two of the streams will carry all of the action live as broadcast on TEN and ONE. There will also be six dedicated live streams direct from Sochi.

Working with Yospace, Network Ten will offer seamless and frame accurate replacement of the broadcast advertising in the live streams from the Games.

Network Ten will continue to work with Yospace after the XXII Olympic Winter Games end on February 24.

Network Ten Chief Sales Officer, Louise Barrett, said: “This represents the first time an Australian media company has offered live ad replacement or insertion in online streams – and we are delighted that we can do it in our coverage of the spectacular Sochi 2014 Olympic Winter Games.”

Network Ten Chief Digital Officer, Rebekah Horne, said the introduction of the Yospace system was an important step for tenplay and Australian advertisers.

“Delivering effective monetisation of live content with a true broadcast user experience is a milestone for digital media,” she said.

“What attracted us to the Yospace technology was that it was a complete and automated solution – from our play-out through to the end-user device.”

Ms Horne said the ability to execute targeted interactive ad replacement would give advertisers a level of personalisation and interactivity not previously seen in live online simulcasts. Ads are managed through DoubleClick, integrated with the Yospace system, to determine which ads are shown to each user.

Tim Sewell, CEO of Yospace, said: “It’s a privilege to be working with Network Ten to deliver this world-first for such a prestigious event. It also represents the start of a long-term partnership powering the monetisation of their regular simulcast output to connected devices.”

– Ends –


For further information, please contact:
Sarah Tulley
Corporate Communications Executive
Network Ten
P: (02) 9650 1226. M: 0428 299 674


About Yospace
Founded in 1999, Yospace is a veteran innovator of the mobile and multimedia industry. Its platform yospaceCDS permits broadcasters, digital publishers, applications developers and mobile operators to rapidly and affordably deliver and monetise cross-platform video services.

With the growing convergence of traditional broadcast and cross platform media consumption, Yospace is now a major player in content distribution and monetisation. Today Yospace provides streaming services and advertising replacement technology to broadcasters looking to retain audience loyalty and build revenues by making content available on all connected platforms and devices.

Yospace is foremost a cloud-based software-as-service provider but is unique in that it provides software and hardware components to broadcasters to facilitate the task of integrating their workflows with this flexible advanced delivery platform. This provides highly scalable solutions giving its clients maximum flexibility without being locked in to heavy infrastructure costs.

Hearst stations automate and monetise mobile content with Yospace

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NAB, Las Vegas , Booth SU 8503: 25 Hearst-owned stations in the USA are now delivering short-form content, including news stories, to all mobile devices using a cloud service from Yospace, the global leader in distributing video content to multiple platforms. The Yospace technology links into the broadcaster’s advertising response server to ensure pre-roll advertising is targeted to the user, strengthening the revenue-earning opportunities.

News stories and other clips are uploaded to the Yospace service, together with local and national advertising. The content is then presented via apps across Hearst Television’s key SmartPhone platforms , and via their corresponding Mobile Internet sites. Once a request for content is received the Yospace service detects the device, sets the video format and wrapper accordingly, splices in the tailored pre-roll commercial as defined by the broadcaster’s advertising system, and streams it out. All this preparation is handled virtually instantaneously so the consumer notices no latency in delivery.

“We wanted a system that would allow us to throw any sort of video clip and get mobile-optimised delivery for all platforms: iPhone, iPad, Android and Mobile Internet,” said Michael Rosellini, Director Digital Product Development of Hearst Television. “We wanted something that was self-service, and with Yospace’s web portal we can manage the whole service ourselves.

“The ability to manage pre-roll advertising was important, too,” Rosellini added. “We can either handle pre-rolls through the Yospace content management system or through Google DFP, giving us two options. The service from Yospace means we can easily get much more video available to our mobile users, with more advanced targeting of pre-roll advertising and easier workflow, which should result in monetisation growing too.”

The technology is hosted in a Yospace cloud software as a service application, making it fully scalable as the success of the mobile applications grows rapidly, and much more content is added every day. The system has been live in 25 Hearst markets since January 2012.

“Broadcasters recognise the challenges of delivering a rich and flawless experience to mobile apps, but achieving the quality of user experience they want for their audiences has until now had an impact on costs, manpower and workflows,” said Tim Sewell, CEO of Yospace. “Our cloud services take all those challenges away: we simply take a feed of the content and commercials, and we handle the management, seamless splicing and delivery in systems which readily scale up as audience demand for content on mobiles escalates.

“Hearst understood the power of our solution early on, not just as a means of outsourcing the service but in delivering the quality of experience they want to maintain,” Sewell added.

Visitors to NAB (Las Vegas Convention Center, 16 – 19 April) can see Yospace’s solutions for multi-platform delivery and seamless ad replacement on booth SU 8503.

Canadian Broadcast Corporation selects Yospace to power ad supported video content

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Following an extensive RFP process CBC selects Yospace to power ad supported mobile video services. The first service to launch will be CBC’s Hockey App, providing coverage of the 2010/ 2011 season with ad supported VoD content served by the yospaceCDS platform. Integration with CBC’s DoubleClick Dart implementation will allow seamless management of its mobile and on-line inventory.