New research finds significant untapped revenue potential in live IP-delivered television

Posted on

Staines-upon-Thames, UK – 07 September 2017
Yospace, the industry leader in dynamic ad insertion (DAI) technology, has sponsored a research programme that has found live programming still holds significant value among both consumers and broadcasters, and that the untapped advertising potential of live IP-delivered television must be realised in the near future in order to counter the threat posed by major internet media companies.

The findings come from a research paper conducted by international research consultancy MTM, looking specifically at the growth of live IP-delivered television in Europe and the advanced advertising opportunities that are being created as a result.

The paper found that live event programming — such as major sports events and reality television — plays a major role in the popularity of live IP-delivered television, accounting for approximately 70% of simulcast viewing on broadcasters’ OTT video services in the UK. On a wider scale, live and linear TV accounts for 60% of total video viewing in the UK market.

Tim Sewell, CEO, Yospace, says: “We are living in what many TV executives are calling the ‘golden age of TV’, and this research proves that there is robust demand for a strong supply of high-quality TV content. Although this content is now being delivered in numerous ways, broadcasters still see the incredible power that live, linear TV still has in attracting concurrent audiences at scale as unique.”

The research paper also predicts that major internet media companies such as Amazon, Facebook and Google will dramatically scale up their investments in live TV as they attempt to extend their offerings. In particular, the acquisition of rights to premium live events among these companies is expected to increase significantly.

However, despite the threat of increased competition, most TV executives interviewed as part of the research programme continue to be optimistic about the commercial prospects for linear and live IP-delivered TV. This is providing that broadcasters and pay TV platforms can develop advanced TV advertising capabilities, such as DAI, that leverage first-party data in order to grow their businesses and defend against online competition.

“In order to stave off the competition, broadcasters need to ‘supercharge’ their live IP simulcast advertising with the next generation of advertising technology. Certain broadcasters have already invested heavily in data-driven targeting and DAI technology, and others will probably look to follow suit in order to protect the revenues afforded by live, linear television as it moves to a digital environment.”

The research programme included a round-table seminar of 20 of Europe’s leading TV executives and a series of one-on-one interviews. The full findings can be downloaded from the Yospace website:
http://www.yospace.com/future-of-live-and-linear-video

Yospace will be exhibiting at IBC on stand 14.C18, and members of the team will be available to discuss the report findings further.

Videology partner with Yospace to deliver end-to-end addressable TV advertising solution

Posted on

London – 5th September 2017
Videology, a leading software provider for converged TV and video adverting, has announced today a technology partnership with Yospace, a leading provider of Dynamic Ad Insertion solutions to broadcasters. The two companies will collaborate to offer a full end-to-end addressable advertising solution across multiple platforms and devices.

Yospace’s world-leading server-side Dynamic Ad Insertion technology for live simulcast boasts a global customer list that includes DIRECTV, ITV, Channel 4 and BT Sport. When combined with Videology’s advanced forecasting and decisioning capabilities, broadcasters can control the ads that are seen by each viewer at both an individual and household level based on not only campaign targeting, but also taking into account TV compliance rules while also maximizing yield in real time.

“We are delighted to be adding Yospace to our growing list of major technology partners around the globe. By partnering with Yospace, Videology’s clients can seamlessly leverage Yospace’s market leading platform, ultimately driving better outcomes for TV advertisers and broadcasters alike” says John Tigg, SVP Enterprise Solution at Videology.

“Fully addressable adverting sits at the forefront of broadcaster thinking now, while server-side Dynamic Ad Insertion, particularly for live simulcast, is a critical element for it. Videology have built a strong reputation both in advanced inventory optimisation and forecasting as well as a robust programmatic infrastructure. We’re delighted to welcome them as a partner.” Says Tim Sewell, CEO at Yospace.

Videology and Yospace will be presenting a demonstration of their combined platforms on Yospace’s stand at IBC. Find them at 14.C18 in the Content Everywhere Hall.

Bitmovin Partners with Yospace

Posted on

With Yospace partnership, Bitmovin can now stitch ads directly into streaming video content, creating a broadcast-like transition between ads and content.

SAN FRANCISCO — 2nd August 2017
Bitmovin, the provider of streaming video infrastructure technologies, today announced it has partnered with Yospace, the leading provider of server-side dynamic ad insertion, to provide digital publishers using the Bitmovin Adaptive Streaming Player with the ability to seamlessly stitch ads into video content creating a broadcast-like transition that helps bypasses ad blockers on user devices.

Ad blockers are particularly prominent in the US and throughout Europe, especially among the coveted male 18-34 demographic, so any publisher or broadcaster trying to monetize those audiences could easily be prevented from reaching a major portion of them. With server-side ad insertion (SSAI), they do not have to worry about ad blockers since the content is stitched directly into the stream. Yospace customers have seen view-through rates regularly surpass 96% as a result.

“With the rise in popularity of ad blockers, publishers have to figure out innovative ways to monetize their content,” said Stefan Lederer, CEO of Bitmovin. “Server-side ad insertion eliminates the concern for ad blocking and gives any digital video publisher the best tool available for maximizing revenue, while delivering a killer streaming experience free from buffering or interruptions”

With this partnership, Bitmovin enables targeted live stream and on-demand SSAI using Yospace Dynamic Ad Insertion in combination with its Adaptive Streaming Player.

“Our partnership with Bitmovin is good news for broadcasters looking to take their OTT offering to the next level. Broadcasters are able to work with cutting edge video workflow technology that is integrated with a proven monetization solution,” said David Springall, CTO of Yospace.

Bitmovin and Yospace will demo this new technology at IBC 2017, September 15-19 in Amsterdam. Come by the Bitmovin booth in Hall 14, Booth E17.

– Ends –

About Bitmovin

Bitmovin was founded in 2013 by the co-creators of the MPEG-DASH video streaming standard, used by industry leaders like Netflix and YouTube and currently accounts for 50% of US peak internet traffic. The company is laying the groundwork for a cross-platform future dominated by video content. Bitmovin, Inc. is based in Palo Alto, CA, and Klagenfurt, Austria and is privately owned. Investors include Atomico, YCombinator (YC S15), Dawn Capital, SpeedInvest, Constantia New Business and a number of angel investors, including the former VP Engineering of Netflix, the former CTO of Cisco and the founder of Unity. For more information, visit www.bitmovin.com

About Yospace
Yospace is the foremost provider of Dynamic Ad Insertion technology in the world today. Its server-side solution allows live streams and on demand content to be monetised in a way that is true to the user experience of broadcast television, while allowing advertising to be curated to the interests of the individual viewer.

Yospace services major broadcasters and network operators across the globe, including DIRECTV in the US; Sky Media, ITV, BT Sport, Channel 4 and STV in the UK; BFMTV in France; Canal 13 in Chile; TV4 in Sweden; Seven West Media, Seve West Media, The Nine Network and Network Ten in Australia.

Yospace announced as a CSI Awards finalist

Posted on

Staines-upon-Thames, UK – 1st August 2017
Yospace is shortlisted for the ‘Best TV everywhere or multi-screen video’ category in this years’ coveted CSI Awards.

Yospace is the world’s leading provider of Dynamic Ad Insertion technology, and CSI has recognised its importance in delivering ad insertion in live streams, for the first time, against a full sporting season that covered over 700 major sporting events including Premier League, The Emirates FA Cup, UEFA Champions League, UEFA Europa League, Aviva Premiership Rugby, European Professional Club Rugby Champions and Challenge Cup.

Paul Davies, Marketing & Communications, Yospace: “We’re delighted to be shortlisted in the ‘Best TV everywhere or multi-screen video’ category of the CSI Awards. You can see from the standard of the competition that the awards are very highly thought of in the industry. Being shortlisted is a measure of what an impact Yospace, and dynamic ad insertion as a whole, has had on the broadcast industry over the last twelve months.”

The CSI Awards, which are celebrating their 15th year, recognise excellence in the broadcast, video, OTT and IoT sectors and are organised by CSI Magazine (Cable and Satellite International Magazine). The winners will be determined by an independent judging panel and will be announced on Friday 15 September 2017 at IBC in Amsterdam. The full list of finalists and further details about attending the awards ceremony are available at www.csimagazine.com/awards

– Ends –

About the CSI Awards

Established in 2003 the CSI Awards are among the most prestigious and competitive technology awards in the industry, designed to recognise and reward innovation and excellence in the cable, satellite, broadcast, IPTV, telco, broadband/OTT video, mobile TV and associated sectors.

About Yospace

Yospace is the foremost provider of Dynamic Ad Insertion technology in the world today. Its server-side solution allows live streams and on demand content to be monetised in a way that is true to the user experience of broadcast television, while allowing advertising to be curated to the interests of the individual viewer.

Yospace services major broadcasters and network operators across the globe, including DIRECTV in the US; Sky Media, ITV, BT Sport, Channel 4 and STV in the UK; BFMTV in France; Canal 13 in Chile; TV4 in Sweden; Seven West Media, The Nine Network and Network Ten in Australia.

www.yospace.com