Yospace delivers big audiences for dynamic advertisement replacement

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Reliability at scale transforms OTT into a true broadcast experience.

Staines-upon-Thames, 20 July 2015 – Yospace, the leading name in dynamic advertisement replacement, is using its presence at IBC2015 to demonstrate tailored advertising, catered for the individual, in live streams.  It will use real-world examples in recent events such as the XXII Olympic Winter Games, 2014 FIFA World Cup and the 2015 Copa América to demonstrate its success.

Yospace’s solution conducts the advertisement replacement server-side.  To the consumer the stream is uninterrupted, but it contains advertising tailored to the group or to the individual. By making the replacements seamless and transparent the consumer perceives a broadcast quality service, but with advertising of such relevance that they stay with the stream.

Deployments of the technology with broadcasters have shown view-through rates for dynamic advertising replacement of up to 98.7%. With the ability to incorporate interactive functions in the online advertising, such as clickable overlays, engagement is driven even further.

“What we want to emphasise with our visitors at IBC2015 is that this is not something of the future but driving significant increases in ad revenues for our customer base today” said Tim Sewell, CEO, Yospace. “Our technology is driving huge advertising views for online channels, and scales to meet the demand of very large concurrent audiences associated with must-see events.

“Our technology is robust, scalable and proven in the most demanding live environments,” he added. “Broadcasters and online content providers can maximise their revenues through tailored, dynamic ad insertion, making more services financially viable and building better audience relations.”

Yospace’s server-side insertion technology is equally well suited to post-live and on demand services. It interfaces with campaign management tools each time a programme is subsequently viewed to tailor advertisements to the region, the group and/or the individual if required.

Network Ten join forces with Yospace to provide live ad replacement across simulcast for the XXII Olympic Winter Games

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Network Ten Launches Online Advertising Innovation.

Sydney, Australia – February 3, 2014: In an industry first, Network Ten has joined forces with content replacement technology provider Yospace to create new opportunities for marketers in the live streaming channels it will launch for the XXII Olympic Winter Games in Sochi, Russia.

Network Ten’s industry leading digital platform tenplay will run eight simultaneous live streams during the Games, which start on February 7.

Two of the streams will carry all of the action live as broadcast on TEN and ONE. There will also be six dedicated live streams direct from Sochi.

Working with Yospace, Network Ten will offer seamless and frame accurate replacement of the broadcast advertising in the live streams from the Games.

Network Ten will continue to work with Yospace after the XXII Olympic Winter Games end on February 24.

Network Ten Chief Sales Officer, Louise Barrett, said: “This represents the first time an Australian media company has offered live ad replacement or insertion in online streams – and we are delighted that we can do it in our coverage of the spectacular Sochi 2014 Olympic Winter Games.”

Network Ten Chief Digital Officer, Rebekah Horne, said the introduction of the Yospace system was an important step for tenplay and Australian advertisers.

“Delivering effective monetisation of live content with a true broadcast user experience is a milestone for digital media,” she said.

“What attracted us to the Yospace technology was that it was a complete and automated solution – from our play-out through to the end-user device.”

Ms Horne said the ability to execute targeted interactive ad replacement would give advertisers a level of personalisation and interactivity not previously seen in live online simulcasts. Ads are managed through DoubleClick, integrated with the Yospace system, to determine which ads are shown to each user.

Tim Sewell, CEO of Yospace, said: “It’s a privilege to be working with Network Ten to deliver this world-first for such a prestigious event. It also represents the start of a long-term partnership powering the monetisation of their regular simulcast output to connected devices.”

– Ends –

 

For further information, please contact:
 
Sarah Tulley
Corporate Communications Executive
Network Ten
P: (02) 9650 1226. M: 0428 299 674

 

About Yospace
 
Founded in 1999, Yospace is a veteran innovator of the mobile and multimedia industry. Its platform yospaceCDS permits broadcasters, digital publishers, applications developers and mobile operators to rapidly and affordably deliver and monetise cross-platform video services.

With the growing convergence of traditional broadcast and cross platform media consumption, Yospace is now a major player in content distribution and monetisation. Today Yospace provides streaming services and advertising replacement technology to broadcasters looking to retain audience loyalty and build revenues by making content available on all connected platforms and devices.

Yospace is foremost a cloud-based software-as-service provider but is unique in that it provides software and hardware components to broadcasters to facilitate the task of integrating their workflows with this flexible advanced delivery platform. This provides highly scalable solutions giving its clients maximum flexibility without being locked in to heavy infrastructure costs.