Keepixo and Yospace teaming up for Dynamic Ad Insertion

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Grenoble, France – Staines, UK – April 20, 2017.

Keepixo, a leading provider of software-based head-end solutions for IPTV and OTT, and Yospace, a leading provider of Dynamic Ad Insertion solutions, today announced their systems have been pre-integrated to offer a full end-to-end monetisation solution for live TV channels when viewed online.

Yospace’s server-side Dynamic Ad Insertion technology allows broadcasters to replace advertisements across live streams in a way that reflects the seamless viewing expectations of broadcast television. Replacement ads can be tailored to suit the interests of each viewer, creating an environment in which view-through rates far exceed industry norms, which is great news for advertisers and broadcasters alike.

Keepixo’s packaging product is a flexible, feature-rich OTT packager. Provided as a stand-alone solution or combined with Keepixo’s live transcoder, it can address all OTT formats and requirements.

Technically, Keepixo’s equipment receives live audio/video streams with SCTE-35 ad markers, and encodes them in multi bit-rate for OTT TV platforms. Yospace’s platform receives that stream and, when it detects an ad marker, calls a 3rd party ad server which instructs Yospace which ads to stitch into the stream. Yospace manage each streaming session individually, which allows advertising to be served that is relevant to the user’s interests.

“Now that OTT services are becoming widely deployed, broadcasters and operators are looking for ways to monetize their content. And this is where Yospace comes in,” said Jerome Blanc, COO at Keepixo. “Yospace’s Ad Insertion technology combined with the flexibility of our OTT Encoder-Packager enables targeted and regionalized advertisements, and secures our customers’ ad revenues.”

“We’ve worked with Keepixo longer than any other encoding or packaging provider and we’re delighted to announce the pre-integration of our platforms,” said David Springall, CTO at Yospace. “Dynamic Ad Insertion is the most talked-about monetization solution for broadcasters today. One of the key factors behind a successful implementation is the relationship between the ad stitching platform and the encoding/packaging workflow, so this announcement is great news for all concerned.”

A demonstration of Keepixo’s OTT encoder-packager integrated with Yospace’s ad insertion solution will be available on Keepixo’s stand (#SU9102CM) at NAB/Las Vegas, April 24-27, 2017.

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About Keepixo

Keepixo, the spin-off of Allegro DVT’s broadcast business, is a leading provider of software-based and cloud-ready head-end solutions for IPTV & OTT. Keepixo offers live encoders, file-based video transcoders and delivery solutions featuring advanced functions such as Catch-Up, Start-Over and nPVR. Keepixo solutions are used by more than 150 customers including 40 tier-1 operators worldwide.

For more information, visit Keepixo’s website or contact us at info@keepixo.com.

http://www.keepixo.com/

 

About Yospace

Yospace is the foremost provider of Dynamic Ad Insertion technology in the world today. Its server-side solution allows live streams and on demand content to be monetised in a way that is true to the user experience of broadcast television, while allowing advertising to be curated to the interests of the individual viewer.

Yospace services major broadcasters and network operators across the globe, including DirecTV in the US; Sky Media, ITV, BT Sport, Channel 4 and STV in the UK; BFMTV in France; Canal 13 in Chile; TV4 in Sweden; Seven West Media, Channel 9 and Network Ten in Australia; TV3 and TG4 in Ireland.

www.yospace.com

Yospace brings seamless content replacement to Microsoft Smooth Streaming

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Frame-accurate splicing for transparent advertising replacement and content blocking.

NAB 2013, Las Vegas, Booth SU8503: With broadcasters and content providers around the world looking to minimise operational expenditure and maximise revenues, Yospace is introducing a vital step forward: seamless in-stream content replacement for the Microsoft Smooth Streaming platform alongside content prepared for Apple HLS.

Content replacement allows a broadcaster to replace live material for which it does not have online rights, and to tailor advertising to the platform and the demographics of the user. Traditional technology downloads the replacement content in advance and expects the receiving device to perform the switching, which results in ugly transitions with buffering and spinning wheels. Consumers see this quality of experience as significantly lower than broadcast, so reject it.

The Yospace solution, which is established for HLS streams (used for Android, Blackberry, Samsung connected televisions and even the Microsoft Xbox as well as iPad and iPhone), replaces the content in the delivery stream thanks to close integration with the broadcast playout automation system. To the receiving device it is a single, seamless stream with no compromise in the quality of experience. The Yospace solution is now also available for Microsoft Smooth Streaming, which is typically used on Silverlight platforms in conjunction with PlayReady DRM.

“The internal architecture of the Smooth Streaming protocol lacks some of the flexibility of HLS, making content replacement technically challenging,” said David Springall, CTO and founder of Yospace. “Yospace has solved this problem, and can now give broadcasters exactly the same facilities for Smooth Streaming that exist for HLS.

“Our HLS SDKs for Windows 8 and Flash obviate the need to use Smooth Streaming in many cases,” he added. “However, where broadcasters have established Smooth Streaming workflows to enable PlayReady DRM, we have the technology to provide the advanced simulcast features they need to enhance their monetisation opportunities.”

Yospace will be demonstrating seamless content replacement across all platforms at NAB 2013, on Booth SU8503.

Seamless streaming and content replacement from Yospace

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Proven technologies to maximise revenue and ensure compliance for broadcasters looking to deliver across multiple platforms.

NAB 2013, Las Vegas, Booth SU8503: With broadcasters around the world looking to maximise revenue and comply with regulations when streaming live content to the web and mobile platforms, Yospace will demonstrate a complete package of solutions at NAB 2013. The Yospace solution delivers a broadcast experience online, with no buffering or freezes even when replacing content in a live stream.

Being shown for the first time anywhere is SmoothStreaming support for seamless content replacement, including tailored advertising and content blocking. The Yospace solution interfaces directly with the broadcast playout automation system to ensure a completely seamless output so the consumer does not even realise that content has been replaced. Available and proven for HLS (Apple) platforms for some time, Yospace has now solved the considerable technical challenges of the Microsoft equivalent. NAB 2013 will be the first time this important functionality has been demonstrated, which will be of particular interest to broadcasters that have selected PlayReady digital rights management.

The new CableLabs ESAM specification specifies a standard interface between packager and encoder for seamless switching. Together with the Yospace interface for playout automation systems, this means that the online stream can be conditioned such that it splices in alternate content with frame accuracy. ESAM compatibility will also be demonstrated on the Yospace booth at NAB 2013.

The company will also be demonstrating how broadcasters can take closed captions to live web streaming, which has now become an FCC requirement in the US. The Yospace solution is an enhancement to its HLS support for Flash SDK which decodes CEA-608 closed captions within HLS streams, maintaining perfect synchronisation and thus enhancing the broadcast-like experience online without the need for closed caption workflow changes at the broadcaster.

These and other software applications to deliver content online and to mobile devices with broadcast quality of experience can be seen at the Yospace booth, SU8503, at NAB 2013.

Hearst stations automate and monetise mobile content with Yospace

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NAB, Las Vegas , Booth SU 8503: 25 Hearst-owned stations in the USA are now delivering short-form content, including news stories, to all mobile devices using a cloud service from Yospace, the global leader in distributing video content to multiple platforms. The Yospace technology links into the broadcaster’s advertising response server to ensure pre-roll advertising is targeted to the user, strengthening the revenue-earning opportunities.

News stories and other clips are uploaded to the Yospace service, together with local and national advertising. The content is then presented via apps across Hearst Television’s key SmartPhone platforms , and via their corresponding Mobile Internet sites. Once a request for content is received the Yospace service detects the device, sets the video format and wrapper accordingly, splices in the tailored pre-roll commercial as defined by the broadcaster’s advertising system, and streams it out. All this preparation is handled virtually instantaneously so the consumer notices no latency in delivery.

“We wanted a system that would allow us to throw any sort of video clip and get mobile-optimised delivery for all platforms: iPhone, iPad, Android and Mobile Internet,” said Michael Rosellini, Director Digital Product Development of Hearst Television. “We wanted something that was self-service, and with Yospace’s web portal we can manage the whole service ourselves.

“The ability to manage pre-roll advertising was important, too,” Rosellini added. “We can either handle pre-rolls through the Yospace content management system or through Google DFP, giving us two options. The service from Yospace means we can easily get much more video available to our mobile users, with more advanced targeting of pre-roll advertising and easier workflow, which should result in monetisation growing too.”

The technology is hosted in a Yospace cloud software as a service application, making it fully scalable as the success of the mobile applications grows rapidly, and much more content is added every day. The system has been live in 25 Hearst markets since January 2012.

“Broadcasters recognise the challenges of delivering a rich and flawless experience to mobile apps, but achieving the quality of user experience they want for their audiences has until now had an impact on costs, manpower and workflows,” said Tim Sewell, CEO of Yospace. “Our cloud services take all those challenges away: we simply take a feed of the content and commercials, and we handle the management, seamless splicing and delivery in systems which readily scale up as audience demand for content on mobiles escalates.

“Hearst understood the power of our solution early on, not just as a means of outsourcing the service but in delivering the quality of experience they want to maintain,” Sewell added.

Visitors to NAB (Las Vegas Convention Center, 16 – 19 April) can see Yospace’s solutions for multi-platform delivery and seamless ad replacement on booth SU 8503.

Yospace launches revolutionary revenue technology for broadcasters at NAB

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London, UK – 22nd March 2012: Yospace, the global leader in distributing video content to multiple platforms, is using NAB (booth SU8503) to unveil its revolutionary advertising replacement system. For the first time this allows broadcasters to stream linear channels online and to mobile and portable devices, inserting targeted and individualised advertising seamlessly into the content. Because the content appears exactly like a highly professional broadcast channel audiences accept the advertising, opening up real revenue earning potential.

“Streaming solutions until now have involved buffering, latency and glitches in presentation resulting in audiences rejecting online advertising, which means broadcasters have no means of monetising the service,” said David Springall, CTO of Yospace. “What we offer is a unique integration between the streaming service and the broadcast automation, so the personalised content flows perfectly, giving the consumer exactly the experience they are used to from television, but on a smartphone, a tablet or online. The consumer does not notice that the ads are being replaced – but advertisers reach precisely the people they want.”

The solution is aimed at the most popular streamed content: live television including sport and reality television. Because their commercial break patterns tend to be unpredictable, adding tailored advertising has, until now, meant freeze frames with spinning wheels while additional content is loaded, and the risk of missing critical action because of delays in getting back into the live content.

The Yospace solution is in two parts. Appliances are installed at the broadcast centre which accept a high quality video feeds (HD-SDI from the playout server) and an Ethernet link to the automation system for schedules and commercial break cues. This streams content to a Yospace service in the cloud which handles the advertising replacement and streaming, based on the frame accurate scheduling information. The cloud streaming service also handles the metadata wrapping for each delivery service and device type, and utilises a content delivery network technology to stream each output with the greatest efficiency.

The result is a system which always retains frame accuracy for a seamless output to every device. It is also infinitely scalable for the broadcaster because it is a cloud service. The commercials to be inserted are under the control of the broadcaster’s own advertising response system, which allows it to use the profile information of registered users, and geo-location information from mobile devices, to determine which content is most appropriate. It also allows the broadcaster to provide an audit trail to advertisers confirming the number of times that their spots were seen by their specified target market.

Use of high-speed communications and next generation streaming protocols means that the seamless, broadcast-quality playout service with replacement content is delivered with minimal latency.

“This is the first solution which delivers the user experience that broadcasters want to give their audience, the seamless presentation of all content, along with the ability to deliver precisely targeted advertising” said Yospace’s Springall. “For the first time they can build real revenues from their streaming services, turning them into profit centres. This alone makes it really revolutionary, a truly disruptive technology but one which the market has been demanding.”

As well as inserting personalised advertising the system is equally well suited to achieve frame-accurate replacement of other live content, for instance because the producer has broadcast but not online rights to some of the event or programming.  The solution works equally well when the converse is true, allowing broadcasters to manually cue advertising breaks in on-line only live events, just as they would in the broadcast environment.  The Yospace content delivery network can also add other metadata into the stream, for example to add advertising around the screen on OTT services.

Pitman takes the chair at Yospace

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London, UK – 19 March 2012: Yospace, the global leader in distributing video content to multiple platforms, has appointed Graham Pitman as chairman of its board. The appointment reflects the critical convergence between the traditional broadcast industry and the world of IP distribution, and comes at a time when Yospace is launching a revolutionary technology platform which will transform the way that broadcasters build revenues from online content.

Pitman was one of the founding directors of Pro-BEL in 1977, which rapidly grew to be one of the world’s most successful suppliers of core broadcast infrastructure, and a pioneer in playout automation.  He led the merger of Pro-BEL with Snell and Wilcox and is now deputy chairman of Snell. With his additional role as vice chairman of the IABM, Pitman brings a wealth of sector and M&A experience to Yospace.

“It was clear to us that the next stage – the revolutionary stage – in content distribution lies in enabling broadcasters to achieve their ambition of reaching and retaining audiences on whatever platform they prefer at the time,” said Tim Sewell, CEO of Yospace. “We have unique technology which is already exciting the broadcasters who are trialling it and we can’t wait to see the reaction at its NAB launch this year.

“Graham is the perfect choice for Yospace,” Sewell continued. “With his long history of being involved in broadcasting, together with his considerable connections, he knows exactly how to build market momentum. His background is also around integration, and this will help us build the right alliances and partnerships.”

“Yospace is exciting because it offers a workflow which is disruptive technically and commercially,” Pitman added. “The products being launched at NAB are game-changers. The TV-Everywhere transition is upon us, but the ability for broadcasters to monetise their “everywhere” content is not easy. Yospace makes it easy. The Yospace architects have the relevant technology and have recognised the opportunity to enter the market. It is a genuine privilege to be able to offer guidance to this growing business.”

Yospace is exhibiting at NAB on booth SU8503.