Keepixo and Yospace teaming up for Dynamic Ad Insertion
Grenoble, France – Staines, UK – April 20, 2017.
Keepixo, a leading provider of software-based head-end solutions for IPTV and OTT, and Yospace, a leading provider of Dynamic Ad Insertion solutions, today announced their systems have been pre-integrated to offer a full end-to-end monetisation solution for live TV channels when viewed online.
Yospace’s server-side Dynamic Ad Insertion technology allows broadcasters to replace advertisements across live streams in a way that reflects the seamless viewing expectations of broadcast television. Replacement ads can be tailored to suit the interests of each viewer, creating an environment in which view-through rates far exceed industry norms, which is great news for advertisers and broadcasters alike.
Keepixo’s packaging product is a flexible, feature-rich OTT packager. Provided as a stand-alone solution or combined with Keepixo’s live transcoder, it can address all OTT formats and requirements.
Technically, Keepixo’s equipment receives live audio/video streams with SCTE-35 ad markers, and encodes them in multi bit-rate for OTT TV platforms. Yospace’s platform receives that stream and, when it detects an ad marker, calls a 3rd party ad server which instructs Yospace which ads to stitch into the stream. Yospace manage each streaming session individually, which allows advertising to be served that is relevant to the user’s interests.
“Now that OTT services are becoming widely deployed, broadcasters and operators are looking for ways to monetize their content. And this is where Yospace comes in,” said Jerome Blanc, COO at Keepixo. “Yospace’s Ad Insertion technology combined with the flexibility of our OTT Encoder-Packager enables targeted and regionalized advertisements, and secures our customers’ ad revenues.”
“We’ve worked with Keepixo longer than any other encoding or packaging provider and we’re delighted to announce the pre-integration of our platforms,” said David Springall, CTO at Yospace. “Dynamic Ad Insertion is the most talked-about monetization solution for broadcasters today. One of the key factors behind a successful implementation is the relationship between the ad stitching platform and the encoding/packaging workflow, so this announcement is great news for all concerned.”
A demonstration of Keepixo’s OTT encoder-packager integrated with Yospace’s ad insertion solution will be available on Keepixo’s stand (#SU9102CM) at NAB/Las Vegas, April 24-27, 2017.
Keepixo, the spin-off of Allegro DVT’s broadcast business, is a leading provider of software-based and cloud-ready head-end solutions for IPTV & OTT. Keepixo offers live encoders, file-based video transcoders and delivery solutions featuring advanced functions such as Catch-Up, Start-Over and nPVR. Keepixo solutions are used by more than 150 customers including 40 tier-1 operators worldwide.
For more information, visit Keepixo’s website or contact us at email@example.com.
Yospace is the foremost provider of Dynamic Ad Insertion technology in the world today. Its server-side solution allows live streams and on demand content to be monetised in a way that is true to the user experience of broadcast television, while allowing advertising to be curated to the interests of the individual viewer.
Yospace services major broadcasters and network operators across the globe, including DirecTV in the US; Sky Media, ITV, BT Sport, Channel 4 and STV in the UK; BFMTV in France; Canal 13 in Chile; TV4 in Sweden; Seven West Media, Channel 9 and Network Ten in Australia; TV3 and TG4 in Ireland.