Yospace and NexPlayer announce integration that helps broadcasters monetise live streams on HTML5 platforms

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Staines-upon-Thames, UK – 17th January 2018
Yospace and NexStreaming have today announced an integration that simplifies the route to market for broadcasters wishing to monetise their live OTT streams.

The companies have pre-integrated Yospace’s HTML5 SDK into the NexPlayer HTML5 player, allowing Yospace’s multi-award-winning Server-Side Dynamic Ad Insertion to be accompanied by real-time, client-side tracking.  The integration also enables an interactive element to advertisements by allowing viewers to click on ads for more information on the product.

The news is significant for broadcasters, who today are faced with an online marketplace in which device and platform fragmentation significantly complicates the process of delivering and effectively measuring their advertising.  Unlike traditional television, where broadcasters and advertisers benefit from standardised ad delivery and measurement mechanisms, broadcasters in the online world need to work a lot harder in order to provide advertisers with the mass reach that is television’s USP.

This pre-integration makes it easier for broadcasters and video service providers to monetise their OTT video offerings across all HTML5-enabled browsers and devices and increases their speed to market.

Carlos Lucas, General Manager of NexPlayer SDK, said: “We are proud of enhancing this partnership with Yospace, providing the most comprehensive streaming and Dynamic Ad Insertion experience on the web with our HTML5 as player as we are already doing across Android apps”.

David Springall, CTO of Yospace, added: “We’re delighted to add the NexPlayer HTML5 Player to our growing list of pre-integrated players.  NexPlayer has a strong reputation among broadcasters for its high performance and innovative technology.  By pre-integrating with our world-leading Dynamic Ad Insertion system means customers using NexPlayer can realise the benefits of OTT stream monetisation in less time than ever.”

Yospace’s server-side dynamic ad insertion technology can be applied to both live and VOD streams in a way that offers excellent playback quality, interactive functionality and real-time measurement.  The system enables one-to-one addressability of ads and has been proven at scale against some of the world’s biggest sporting events.

NexPlayer HTML5 is an easy-to-integrate HTML5 player that allows video services and publishers to provide HLS and DASH streaming with an advanced feature set that includes CEA 608 Closed Captioning, Time-Shifting, Multiple Audio Tracks and Multi DRM among many others.  NexPlayer SDK technology is market proven, used by over 200 premium video service providers worldwide across their multiscreen OTT apps.

NexPlayer SDK now fully compatible with Yospace

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NexStreaming has announced today that its flagship product, NexPlayer SDK is now pre-integrated to support Yospace’s Dynamic Ad Insertion platform. From now on, video service providers and broadcasters will be able to monetize their video apps and ensure their viewers enjoy the best user experience and even easier implementation, thanks to this pre-integration of the two products.

Yospace’s server-side Dynamic Ad Insertion technology allows broadcasters to replace ads in linear streams when viewed online, in a way that reflects the seamlessness of broadcast television. Replacement ads can be targeted to ensure relevancy to each viewer, which brings great benefits to advertisers and end-customers alike, who reap the rewards of an improved video experience.

NexPlayer SDK is the leading multiscreen player for mobile apps and it is integrated by premium video service providers from all around the globe. Its streaming capabilities provide the best video quality across all mobile devices with an advanced features set that includes closed-captioning, time shifting, multiple audio tracks or the possibility to launch media content into large screens with Chromecast, integrated into the player itself.

Carlos Lucas, General Manager of NexPlayer SDK said: “It is great to combine our technologies with a market proven Dynamic Ad Insertion solution like Yospace’s. Together, we aim to deliver the most advanced streaming and ad insertion capabilities that will benefit video service providers, advertisers and end-customers alike”

David Springall, CTO of Yospace, added: “Many of our customers have chosen NexPlayer for its high performance and because it is on the forefront of streaming technology. Our service, which unlocks incredible revenue opportunities in live sports and VOD streaming alike, is further enhanced by client-side functionality such as clickable ads and beaconing. This announcement means that customers choosing NexStreaming will benefit from the simplicity of integration of our pre-integrated technologies into their mobile applications.”

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About NexStreaming
NexStreaming is a global mobile software company with headquarters in Seoul (Korea) and branches in Spain, the US, Taiwan and China. NexStreaming is known for its excellent customer support and highly competitive time to market. The flagship product is NexPlayer SDK, an HLS player SDK integrated in the mobile apps of more than 200 premium video service providers around the globe. NexPlayer SDK secures the best user experience in all Android and iOS devices.
NexStreaming is a publicly traded company listed on the Korean stock market, KOSDAQ 139670. For more information, visit nexstreaming.com

About Yospace
Yospace is at the forefront of innovation in broadcast stream manipulation and management (live and Video On Demand). Its Dynamic ad insertion technology provides a link between playout systems and ad platforms, enabling server-side, frame-accurate ad insertion/replacement. Through the management of each individual user session, advertising can be tailored to the tastes of the individual viewer.

Yospace services major broadcasters and network operators throughout the world, including DirecTV and Canal 13 in the Americas, Sky Media, ITV, Channel 4, BT Sport, STV and UTV in the UK, BFMTV, Medialaan, TV4, TV3 and TG4 in mainland Europe, and Seven West Media, Channel 9 and Network Ten in Asia-Pacific.

www.yospace.com