Octoshape and Yospace Pair Up To Monetize Multiscreen OTT IPTV

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Dynamic, seamless and consistent video quality ad replacement for efficient linear multiscreen OTT IPTV.

September 10th 2014, International Broadcasters Convention:Octoshape, an industry leader in cloud-based, over-the-top (OTT) stream acceleration and contribution technologies for broadcasters, enterprises and carriers, and veteran innovator of the mobile and multimedia monetization industry Yospace announced today a partnership to provide TV quality seamless per-user ad insertion solutions which will drive premium monetization opportunities for broadcasters.

Utilizing the Octoshape patented stream acceleration technologies, the quality of in-stream OTT video ad-insertion experiences are dramatically increased. Historically, when dynamically inserting advertising into a linear broadcast stream from random providers, the video quality of the ad does not match the video quality of the stream, either due to encoding, or the throughput challenges of non-accelerated or HTTP delivery technologies. Integrating with industry leading ad decision engines, Yospace dynamically pre-processes the original ad content to match the encoding profiles and quality of the original broadcast stream. The combined solution then results in sustained TV quality experiences, that seamlessly transitions from broadcast content to seamless per-user advertising without a shift in quality.

“Quality video experiences are a cornerstone to successful content distribution and monetization across the Internet” said Michael Koehn Milland, CEO of Octoshape. “We are excited to work with Yospace as their product value proposition is in direct alignment with ours: developing cutting edge technology to help our customers build successful content distribution businesses over the Internet.”

Tim Sewell, CEO of Yospace, said: “Monetizing content is about consumer engagement, and video quality has a direct correlation to revenue for our customers. The combined Octoshape and Yospace solution drives that consumer engagement to a new level”

The combined solution is currently being deployed with leading direct entertainment satellite broadcasters and will be ready for large scale deployment with other OTT IPTV broadcasters customers in late 2014.

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For more information or to schedule a demo during IBC, please email sales@octoshape.com.

About Octoshape

Octoshape is a revolutionary cloud OTT IPTV service provider that focuses on delivering broadcast, enterprise and carrier solutions. Octoshape’s cloud technologies are adopted worldwide to enable the evolution of broadcast TV to broadband TV.  The patented stream acceleration platform combined with the suite of multicast technologies offer unparalleled stream quality, true global reach and multicast-equivalent network efficiency to deliver a consistent and cost effective TV viewing experience for broadband multi-screen, point to (multi) point contribution and enterprise delivery.  Visit us at www.octoshape.com for more information and follow us on LinkedIn and Twitter.

For Octoshape

About Yospace

Yospace is a content distribution innovator delivering unique capabilities in multi-screen streaming, allowing broadcasters and publishers to efficiently monetize video to a wide range of connected devices.

The company’s cloud-based video delivery platform yospaceCDS offers seamless and frame accurate server-side ad replacement in both on-demand and live streams, supporting VAST and SCTE-130 compliant ad decision systems, industry standard digital rights management for both HLS and Smooth Streaming protocols.

To complement its distribution system, Yospace also offer a range of broadcast head-end solutions to enable the necessary stream conditioning and ad avail detection required for dynamic ad insertion in live streaming, including automation system integration, Placement Opportunity Information Service (POIS), scheduling integration and blackout management.

Yospace launches revolutionary revenue technology for broadcasters at NAB

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London, UK – 22nd March 2012: Yospace, the global leader in distributing video content to multiple platforms, is using NAB (booth SU8503) to unveil its revolutionary advertising replacement system. For the first time this allows broadcasters to stream linear channels online and to mobile and portable devices, inserting targeted and individualised advertising seamlessly into the content. Because the content appears exactly like a highly professional broadcast channel audiences accept the advertising, opening up real revenue earning potential.

“Streaming solutions until now have involved buffering, latency and glitches in presentation resulting in audiences rejecting online advertising, which means broadcasters have no means of monetising the service,” said David Springall, CTO of Yospace. “What we offer is a unique integration between the streaming service and the broadcast automation, so the personalised content flows perfectly, giving the consumer exactly the experience they are used to from television, but on a smartphone, a tablet or online. The consumer does not notice that the ads are being replaced – but advertisers reach precisely the people they want.”

The solution is aimed at the most popular streamed content: live television including sport and reality television. Because their commercial break patterns tend to be unpredictable, adding tailored advertising has, until now, meant freeze frames with spinning wheels while additional content is loaded, and the risk of missing critical action because of delays in getting back into the live content.

The Yospace solution is in two parts. Appliances are installed at the broadcast centre which accept a high quality video feeds (HD-SDI from the playout server) and an Ethernet link to the automation system for schedules and commercial break cues. This streams content to a Yospace service in the cloud which handles the advertising replacement and streaming, based on the frame accurate scheduling information. The cloud streaming service also handles the metadata wrapping for each delivery service and device type, and utilises a content delivery network technology to stream each output with the greatest efficiency.

The result is a system which always retains frame accuracy for a seamless output to every device. It is also infinitely scalable for the broadcaster because it is a cloud service. The commercials to be inserted are under the control of the broadcaster’s own advertising response system, which allows it to use the profile information of registered users, and geo-location information from mobile devices, to determine which content is most appropriate. It also allows the broadcaster to provide an audit trail to advertisers confirming the number of times that their spots were seen by their specified target market.

Use of high-speed communications and next generation streaming protocols means that the seamless, broadcast-quality playout service with replacement content is delivered with minimal latency.

“This is the first solution which delivers the user experience that broadcasters want to give their audience, the seamless presentation of all content, along with the ability to deliver precisely targeted advertising” said Yospace’s Springall. “For the first time they can build real revenues from their streaming services, turning them into profit centres. This alone makes it really revolutionary, a truly disruptive technology but one which the market has been demanding.”

As well as inserting personalised advertising the system is equally well suited to achieve frame-accurate replacement of other live content, for instance because the producer has broadcast but not online rights to some of the event or programming.  The solution works equally well when the converse is true, allowing broadcasters to manually cue advertising breaks in on-line only live events, just as they would in the broadcast environment.  The Yospace content delivery network can also add other metadata into the stream, for example to add advertising around the screen on OTT services.