Yospace and ITV announce extension for ad insertion in ITV Hub

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The extension builds on a collaboration which helped develop and prove the concept of server-side ad insertion technology and adds connected TV to ITV’s addressable advertising offering.

Staines-upon-Thames, UK – 06 January 2021. ITV, the UK’s leading commercial broadcaster, has extended its relationship with Yospace, the server-side ad insertion (SSAI) pioneer, for targeted advertising on live channels in ITV Hub. The companies have together played a fundamental role in developing SSAI technology, having first collaborated in 2011 and providing its first public demonstration for live streams at IBC 2012. The extension runs until 2022 and will mark over a decade of collaboration and innovation in SSAI.

SSAI on ITV Hub’s live channels was first launched for the 2015 Rugby World Cup and has since been applied on many major sporting events, including UEFA Euro 2016, 2018 FIFA World Cup football and Guinness Six Nations Championship rugby, as well as Saturday night entertainment highlights such as The X Factor, I’m A Celebrity…Get Me Out Of Here! and Britain’s Got Talent.

This new phase of collaboration sees ITV extend the reach of SSAI to Connected TVs (CTV). CTV is the fastest growing segment of OTT viewing, with data from BARB showing it was used by 37.7 million UK viewers in Q1 2020, a year-on-year increase of over 5 million, and a 10 million increase from Q1 2018. On top of this, according to IAB UK, the lean-back nature of Connected TV has driven the format to record 69% of all video ad impressions, making it an important addition to ITV’s SSAI-enabled reach, underpinning the company’s addressable and programmatic ambitions through its recently-launched Planet V platform.

ITV is also adding compelling user features such as Start Again to further enhance the viewer experience among ITV Hub’s 30 million subscribers. Now viewers will never miss a minute of their favourite shows, even when streamed live.

Tim Sewell, CEO, Yospace said: “The Yospace team are immensely proud of our partnership with ITV which has now been extended into its 7th year of production. We look forward to continuing our collaboration to innovate and unlock the full potential of addressable advertising at true scale as a result of the explosion in OTT and particularly Connected TV consumption.”

Vinay Gupta, Senior Solutions Architect, ITV said: “Addressable advertising is the core theme to any new products that we build in ITV and we are constantly challenged to deliver and innovate in this space, Yospace is definitely a key technology partner and is helping us to meet these expectations with flying colours.”

“Our partnership with Yospace is long-term, strategic, and at times hugely tech-savvy but in the end, we do take great pride in saying that we are building the “future together”.

A big thanks to Team Yospace.”

Yospace and Seven extend partnership for server-side ad insertion into live OTT

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Successful monetisation of major events portfolio and scalable programmatic result in deal renewal with Australian TV network

Staines-upon-Thames, UK – 30th May 2019 – Yospace, the pioneering provider of server-side ad insertion (SSAI) technology, has today announced the extension of its partnership with Seven, Australia’s leading commercial TV network, enabling SSAI into live OTT channels.

The announcement marks the third year of apartnershipinwhich Yospace’s SSAI technology has been leveraged to create new, addressable ad spots during some of Seven’s largestlive events, including the Winter Olympics, Rugby League World Cup, Commonwealth Games and Melbourne Cup, an event that pulls the highest concurrent streaming audiences in Australia.

Yospace’s SSAI platform, used by leading broadcasters across the globe, solves the technical complexities of delivering addressable advertising for streamed television while maintaining a TV-quality viewer experience, This has enabled Seven to generate new revenue streams across the breadth of its enviable live sports portfolio and 24×7 Broadcast simulcast streams.

The platform successfully addresses a critical challenge in monetising live streams at scale, that of managing the load on ad servers and programmatic platforms when they are hit by a sudden surge in simultaneous ad requests, as happens with major live events.  Yospace’s “prefetch” system enables it to call ad servers and the wider programmatic ecosystem in advance, affording them the time needed to handle the spike in ad requests and deliver the highest possible fill-rate for the broadcaster.

“We’ve worked with Seven to pioneer new approaches to monetising its premium live content,” said Tim Sewell, Yospace. “Broadcasters, advertisers, and audiences are demanding more from OTT in terms of viewer experience, addressability and scale – and the extension of our partnership is testimony to our ability to deliver that. We’ll continue to push the boundaries of what’s possible with server-side ad insertion and we look forward to continuing our successful partnership with Seven for the long term.”

“Our viewers expect an engaging, high-quality viewing experience – whether they’re watching Broadcast or Internet streaming content – especially during high-profile live events,” said Darren Kerry, Director Digital Product and Technology, Seven. “Yospace has helped us elevate the OTT viewing experience while opening up whole new bodies of inventory at scale. Yospace will continue to be an important partner as we continue to maximise the value of that inventory through programmatic.”