Yospace and Adstream have published a paper, entitled “Translating Broadcast Ad Copy Principles to the Dynamic Ad Insertion Age”, to promote their findings on how to build an efficient targeted advertising structure for online broadcasting.

With TV programming increasingly available online, a door has opened for digital advertising with impressive reach and rich targeting options. This is really the first time advertisers have been able to deliver targeted ads against TV programmes. However, to achieve the same sophistication as other online channels, media, advertisers and technology providers must come together to drive standardisation.

Standardising OTT ads presents 3 major challenges:

• Preventing lost ad space
• Managing clearance and rights
• Providing visibility of the results

In the white paper, which was presented at NAB 2017, Yospace and Adstream put forward their findings on what needs to be done to make efficient OTT advertising a reality.

“Translating Broadcast Ad Copy Principles to the Dynamic Ad Insertion Age” is available to download at:
http://www.yospace.com/ad-copy-management