Why addressable advertising is dependent on centralised ad copy

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Yospace recently presented a paper with Adstream called “Translating Broadcast Ad Copy Principles to the Dynamic Ad Insertion Age” at the excellent Streaming Tech Sweden event.  A video of the presentation was published this week and you can watch it here.

The paper calls for a centralised system for managing and delivering ad copy online.  In the traditional broadcast world ad copy is centrally managed to help ensure that:

1) Audio and video levels are up to standard
2) All ad creatives are rights-cleared and their contents is logged
3) There is reliable and effective measurement of ad views

These principles need to be carried across to the online world if broadcast channels are to continue to be the primary home for big advertiser spending.  There is also a huge amount of revenue potential in data-driven advertising and programmatic workflows, but the potential can only be realised if there is a centralised system for managing ad copy, metadata and measurement.

Find out more and download the paper here.

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TV4 and Yospace achieve Swedish first with server-side Dynamic Ad Insertion for live channels

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London, 1st November 2017 – Sweden’s largest commercial broadcaster, TV4, has chosen Yospace’s award-winning Dynamic Ad Insertion solution to monetise live channels on its TV everywhere platform, TV4 Play.

In a first for the Swedish market, TV4 is using Yospace’s server-side DAI system to open up new inventory across its live streams in a way that provides a seamless online television experience for the platform’s 3 million registered viewers.

The companies began working together in 2014, when server-side Dynamic Ad Insertion was launched on TV4 Play’s catch-up content on Apple TV and Chromecast devices.  By extending the technology to live, TV4 is able to implement a long-term business case across a format that could only previously be monetised through limited, pre-roll advertising opportunities.

The system is available on TV4 Play on iOS and Android devices, and is launching across HTML5 for web this month.

“We were looking for a solution to transform our broadcasting business into the digital age and Yospace provides us with key technology to achieve that,” said Marcus Lindén, Head of Development & Integrations at Bonnier Broadcasting.  “Yospace was also a good fit in our best of breed strategy and proved themselves to be a nicely crafted puzzle piece into how we want to build our software stack.”

“We’re delighted to be working with TV4 on this first launch of server-side DAI for live channels in Sweden,” said Edward New, Commercial Director at Yospace.  “Live television is at the heart of broadcasting and Yospace’s platform has become an essential tool in monetising broadcaster’s channels online, in the UK and mainland Europe, and across the globe.”

TV4 Play for web can be accessed at https://www.tv4play.se and the app is available on all the major connected devices.

TV4 and Yospace will be speaking at Streaming Tech Sweden event on 22nd November.  Visit the website for details: www.streamingtech.se

 

 

Yospace to present Ad Copy Management paper at Streaming Tech Sweden

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Staines-upon-Thames – 30th October 2017
Yospace CTO David Springall is to present a paper, entitled “Translating Broadcast Ad Copy Principles to the Dynamic Ad Insertion Age”, at Streaming Tech Sweden.

The paper, which will be co-presented with Adstream CTO Andy Jones, looks at the ability to exploit hyper-targeting and programmatic advertising through Dynamic Ad Insertion and the need for effective ad copy management in the online arena, covering factors such as commercial rights, regulations and technical specifications, to fully exploit these new revenue opportunities.

Streaming Tech Sweden takes place in Stockholm on 22nd November.
Visit the website for more information and tickets:
https://www.streamingtech.se

“Translating Broadcast Ad Copy Principles to the Dynamic Ad Insertion Age” was originally presented at NAB 2017.  Download your copy here.