IBC2019: SSAI and Total Video

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By Paul Davies, Communications & Marketing, Yospace

At IBC this year, we’ll be focusing on a range of different issues and opportunities that our customers face and we’re exploring these hot topics in blogs in the build up to the show in Amsterdam. 

Over the years, there’s been a clear move towards extending live server-side ad insertion into VoD and the trend has continued. SSAI has been a staple of live monetisation for a number of years, and it’s been proving itself as a popular way to monetise VoD too. 

Improved viewer experience, ease of maintenance and data security are some of the reasons for moving to SSAI for VoD, but data security is an especially important topic. By utilising SSAI as an effective middleware layer between the client and the ad server, user data is better protected and retargeting is also prevented. If you’re looking to learn more, Yospace Founder and CTO David Springall discusses the value of SSAI for VoD in this article for TV Technology

Total Video pays dividends

Swedish innovator TV4 is an example of a broadcaster that’s making the most of a joined up live and VoD monetisation strategy.  The broadcaster has recently agreed an extension with us to provide server-side ad insertion (SSAI) across its TV Everywhere service, TV4Play. 

Mathias Berg, COO at TV4 Group said: “For the last couple of years TV4 has relentlessly been driving our business from a traditional linear ad model to a truly platform agnostic experience for both users and advertisers.  Part of this journey has been to enable us to capture and monetise on our digital inventory in all potential channels using all data available. As a result of a successful implementation of this strategy TV4 delivered its best financial result in terms of turnover and profitability in the history of the company in 2018.”

As a leader in the broadcast space that’s continued to reinvent itself, TV4 was one of the first broadcasters that recognised the value in using SSAI to monetise VoD.  Read this blog post to learn more about the company’s digital journey with SSAI

If you’d like to learn more about the potential of SSAI for VoD, please click here to book a meeting on our stand 14.G14 in the Content Everywhere Hall at IBC.

Teamwork for ‘dynamic’ Total Video advertising sales

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Mediengruppe RTL Deutschland and advertising technology provider Yospace are jointly testing targeted, digital spot exchanges.

Cologne, Germany, 28th June 2019 – The right advertising at the right time for the right target group, all thanks to Dynamic Ad Insertion (DAI). To ensure the dynamic delivery of video advertising during live streaming, the British video technology provider Yospace is teaming up with Mediengruppe RTL Deutschland and advertising sales specialist IP Deutschland. Yospace, which was acquired by RTL Group in January 2019, is specialised in Server-Side Dynamic Ad Insertion (SSDAI) solutions. The technology enables ads to be exchanged in the video stream, both in live streams and during on-demand viewing. The advertising technology is first being tested in VOX’s live stream on TVNOW.

“We want to be the nation’s number one in every discipline. And one way to achieve that is by forging strong alliances. One such alliance is our close cooperation with RTL Group subsidiary Yospace, which is a key component of our Total Video advertising sales strategy”, explains Matthias Dang, Chief Commercial, Technology & Data Officer at Mediengruppe RTL Deutschland. “Part of our day-to-day business entails analysing, testing and evaluating innovations. The combination of an extensive reach and the latest advertising technology is a significant contributing factor in our advertising sales success. Integrating the Yospace technology is a further building block that will give us a clear competitive edge.”

Tim Sewell, CEO at Yospace, explains what makes the technology so special:”When ads are inserted digitally, the power of television advertising and online advertising come together, such as targeting, linking and enhanced measurement. Rather than assembling television content and video advertising from two different sources, our technology integrates both into a single stream, guaranteeing a seamless transition. We’re already working together with many well-known broadcasters, Telcos and pay-TV operators in Europe, the USA and Asia and are looking forward tremendously to the first media partnership with Mediengruppe RTL Deutschland. More partners from the RTL Group family will follow shortly.”

Yospace’s advertising technology enables dynamic ad exchange in both live content and on-demand video content on any Internet-enabled device. Mediengruppe RTL Deutschland is currently sizing up its potential, because according to Jens Pöppelmann, Director Media Operation at IP Deutschland, this test is just a first step. “We see DAI as a future market and additional key pillar in video advertising sales and expect SSDAI to become the standard in premium streaming services. Consequently, we’re planning an even deeper technical integration of Yospace’s technology, to enable us in the medium term to propose the offering for all live streams and subsequently also for our on-demand content. This will enable us to create even greater incentives for advertisers.”

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