Teamwork for ‘dynamic’ Total Video advertising sales

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Mediengruppe RTL Deutschland and advertising technology provider Yospace are jointly testing targeted, digital spot exchanges.

Cologne, Germany, 28th June 2019 – The right advertising at the right time for the right target group, all thanks to Dynamic Ad Insertion (DAI). To ensure the dynamic delivery of video advertising during live streaming, the British video technology provider Yospace is teaming up with Mediengruppe RTL Deutschland and advertising sales specialist IP Deutschland. Yospace, which was acquired by RTL Group in January 2019, is specialised in Server-Side Dynamic Ad Insertion (SSDAI) solutions. The technology enables ads to be exchanged in the video stream, both in live streams and during on-demand viewing. The advertising technology is first being tested in VOX’s live stream on TVNOW.

“We want to be the nation’s number one in every discipline. And one way to achieve that is by forging strong alliances. One such alliance is our close cooperation with RTL Group subsidiary Yospace, which is a key component of our Total Video advertising sales strategy”, explains Matthias Dang, Chief Commercial, Technology & Data Officer at Mediengruppe RTL Deutschland. “Part of our day-to-day business entails analysing, testing and evaluating innovations. The combination of an extensive reach and the latest advertising technology is a significant contributing factor in our advertising sales success. Integrating the Yospace technology is a further building block that will give us a clear competitive edge.”

Tim Sewell, CEO at Yospace, explains what makes the technology so special:”When ads are inserted digitally, the power of television advertising and online advertising come together, such as targeting, linking and enhanced measurement. Rather than assembling television content and video advertising from two different sources, our technology integrates both into a single stream, guaranteeing a seamless transition. We’re already working together with many well-known broadcasters, Telcos and pay-TV operators in Europe, the USA and Asia and are looking forward tremendously to the first media partnership with Mediengruppe RTL Deutschland. More partners from the RTL Group family will follow shortly.”

Yospace’s advertising technology enables dynamic ad exchange in both live content and on-demand video content on any Internet-enabled device. Mediengruppe RTL Deutschland is currently sizing up its potential, because according to Jens Pöppelmann, Director Media Operation at IP Deutschland, this test is just a first step. “We see DAI as a future market and additional key pillar in video advertising sales and expect SSDAI to become the standard in premium streaming services. Consequently, we’re planning an even deeper technical integration of Yospace’s technology, to enable us in the medium term to propose the offering for all live streams and subsequently also for our on-demand content. This will enable us to create even greater incentives for advertisers.”

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