Staines-upon-Thames – 30th October 2017
Yospace CTO David Springall is to present a paper, entitled “Translating Broadcast Ad Copy Principles to the Dynamic Ad Insertion Age”, at Streaming Tech Sweden.
The paper, which will be co-presented with Adstream CTO Andy Jones, looks at the ability to exploit hyper-targeting and programmatic advertising through Dynamic Ad Insertion and the need for effective ad copy management in the online arena, covering factors such as commercial rights, regulations and technical specifications, to fully exploit these new revenue opportunities.
Streaming Tech Sweden takes place in Stockholm on 22nd November.
Visit the website for more information and tickets:
“Translating Broadcast Ad Copy Principles to the Dynamic Ad Insertion Age” was originally presented at NAB 2017. Download your copy here.
Yospace and Adstream have published a paper, entitled “Translating Broadcast Ad Copy Principles to the Dynamic Ad Insertion Age”, to promote their findings on how to build an efficient targeted advertising structure for online broadcasting.
With TV programming increasingly available online, a door has opened for digital advertising with impressive reach and rich targeting options. This is really the first time advertisers have been able to deliver targeted ads against TV programmes. However, to achieve the same sophistication as other online channels, media, advertisers and technology providers must come together to drive standardisation.
Standardising OTT ads presents 3 major challenges:
- Preventing lost ad space
- Managing clearance and rights
- Providing visibility of the results
In the white paper, which was presented at NAB 2017, Yospace and Adstream put forward their findings on what needs to be done to make efficient OTT advertising a reality.
“Translating Broadcast Ad Copy Principles to the Dynamic Ad Insertion Age” is available to download at: