Reliability at scale transforms OTT into a true broadcast experience.
Staines-upon-Thames, 20 July 2015 – Yospace, the leading name in dynamic advertisement replacement, is using its presence at IBC2015 to demonstrate tailored advertising, catered for the individual, in live streams. It will use real-world examples in recent events such as the XXII Olympic Winter Games, 2014 FIFA World Cup and the 2015 Copa América to demonstrate its success.
Yospace’s solution conducts the advertisement replacement server-side. To the consumer the stream is uninterrupted, but it contains advertising tailored to the group or to the individual. By making the replacements seamless and transparent the consumer perceives a broadcast quality service, but with advertising of such relevance that they stay with the stream.
Deployments of the technology with broadcasters have shown view-through rates for dynamic advertising replacement of up to 98.7%. With the ability to incorporate interactive functions in the online advertising, such as clickable overlays, engagement is driven even further.
“What we want to emphasise with our visitors at IBC2015 is that this is not something of the future but driving significant increases in ad revenues for our customer base today” said Tim Sewell, CEO, Yospace. “Our technology is driving huge advertising views for online channels, and scales to meet the demand of very large concurrent audiences associated with must-see events.
“Our technology is robust, scalable and proven in the most demanding live environments,” he added. “Broadcasters and online content providers can maximise their revenues through tailored, dynamic ad insertion, making more services financially viable and building better audience relations.”
Yospace’s server-side insertion technology is equally well suited to post-live and on demand services. It interfaces with campaign management tools each time a programme is subsequently viewed to tailor advertisements to the region, the group and/or the individual if required.